Short and Simple Twitter Review
November 04, 2015

Short and Simple Twitter Review

Kristofer Wilhelmsen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

Currently we offer Twitter Ads up to our clients to advertise on Twitter. If we believe Twitter would be a valuable place to find our clients target audience and reach their goals then we recommend it. If the client is on board with our recommendations we then manage and optimize the campaign for them. It helps certain clients dependent on which goals they are trying to accomplish.
  • Reach the right audience at the right time.
  • Reach people on mobile and on the move.
  • Find niche audiences you can't find elsewhere.
  • Understand customer sentiment from how engaged people are with ads.
  • Impression level tracking.
  • View through conversion tracking.
  • Desktop - weaker than mobile.
  • Better customer service.
  • More brand awareness.
  • Hard to justify if client doesn't have mobile landing pages.
  • Facebook
Twitter Ads vs. Facebook - Most would think Facebook would be the go-to but Twitter Ads can be more powerful for the mobile user on the go. 80% of users on Twitter are mobile so not utilizing its mobile footprint would be insane. Facebook is strong on mobile but nowhere near as strong as Twitter Ads and the products Twitter offers are more compelling for financial vertical clients.
If you think you can find your client's target audience on Twitter then it's a place to certainly test. Twitter Ads won't always be successful for every client goal, but more often than not it is a place to consider testing at least. If your client has a mobile landing page even more reason.