Vertical Response the ultimate tool for start-ups
November 12, 2015

Vertical Response the ultimate tool for start-ups

Nichole Fabbro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vertical Response

I utilized Vertical Response to send out email style newsletters to a few different campaign lists with different information. I was the only user and I was trying to find a cost efficient and easy to use platform that could easily be put together by someone with little to no coding experience.


  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.


  • In the way I use Vertical Response I have not run into any issues thus far. I have not tried to do anything too complex yet which is probably why.
  • I have seen increased inbound leads via utilizing some nurturing campaigns.
  • Engagement in the company blog posts has increased by promoting new content in email campaigns.
Pardot is a good tool but with the cost you will get a better value from Vertical Response and easier design capabilities. MailChimp is a widely used tool but I found the list segmentation and general template at Vertical Response to be better.
Vertical Response is well suited for small to medium sized companies that are just getting their feet wet with email marketing. If you have a small budget or are trying to get the word out about your product or service I would recommend giving this a try due to its ease of use and reporting functions that can easily guide the novice user.

VerticalResponse Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports


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