Vertical Response review
March 08, 2016

Vertical Response review

Maggie Karl | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vertical Response

We used Vertical Response to send all of our mass emails - newsletters, email blasts, etc - to a variety of segmented lists. It was used only by the marketing department, but in support of the entire organization. It addressed our need to communicate with a large mailing list, and to segment that list into different audiences.
  • Vertical Response provided our email platform for free as a nonprofit grant
  • Vertical Response was very editable and 100% customizable
  • It was easy to edit text and add as many pictures as we wanted
  • For an end user and not a designer, Vertical Response was not as user friendly as other email platforms I have used
  • Vertical Response enabled us to communicate regularly with our constituents
  • It was fairly easy to coordinate our contacts in Vertical Response and our donor database
  • Vertical Response was more time consuming and emails looked less polished when made by an inexperienced graphic designer
Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked well.
Vertical Response is well-suited for organizations on a tight budget, and organizations who can hire a developer to create custom templates. For those in the middle, it is not as user-friendly as other options.

VerticalResponse Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated