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Great tool if your company is just starting with A/B testing and CRO
August 17, 2018

Great tool if your company is just starting with A/B testing and CRO

Jeffrey Buik | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Visual Website Optimizer

We use Visual Website Optimizer (VWO) within the marketing department to improve the conversion rate optimization (CRO) of our website. We're trying to get more demo requests out of our traffic.
  • Easy to use editor
  • Quick
  • Affordable
  • The analysis is difficult in combination with Google Analytics (GA). Data doesn't match so you really have to trust the VWO data.
  • Hard to tell yet since we started using this 2 months ago. We've ran around 25 experiments with 3 successful ones. Those increase CR of page with 30 - 50 %
The editor suits well for making small changes on the webpages.

If you want to make bigger changes you have to rely on split URL testing, which also works good.