Look no further than Visual Website Optimizer for an affordable, first-class tool!
December 15, 2017
Look no further than Visual Website Optimizer for an affordable, first-class tool!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Visual Website Optimizer
We utilize VWO for many of our site enhancements to better understand the impact on customers and ensure our hypothesis around each change is correct. It allows us to quickly set up and run two-tailed tests. Reaching significance is clearly defined with Revenue Per Visitor and Conversions and allows us to clearly see the chance to win or lose so we feel confident the new changes are warranted. We've been able to reduce abandonment rates and improve overall conversions by page and by product type with this service.
- The set up, configuration and previewing of tests is quick and easy.
- Checking results throughout the test cycle is clear and easy to report and understand how much more time is needed for the test to run.
- Calling a test and implementing the changes is done with confidence.
- There are some minor adjustments where changing the title of the control or variation or even the test can present an alert that a change was made which can't be cleared. I understand alerting when something may affect the data results but label changes in the VWO portal should not affect the metrics and therefore shouldn't add an alert message to the test.
- We're just getting started with their analysis set of tools to better understand customer interactions through click and heat map data but there could be improvement. For example, I've had challenges ensuring the tool showed the total available data for a particular page which required some regular expressions to ensure the total was displayed. It's a bit awkward to get working properly.
- Providing a clear solution for testing our proposed changes has been invaluable. It's easy to assume the proposed changes will make a positive impact but if those decisions aren't backed by solid data the results can be harmful. VWO gives us the confidence and we've been able to confidently implement changes that have boosted conversions and RPV significantly.
- The speed at which we implement changes has improved thanks to VWO. Before we made changes with another testing tool or via sequential measurement and sometimes had to revert our changes and go back to the drawing board. Now we see if our changes are not having the positive impact, stop the test, make adjustments per the data and start a new test.
We started out with Google's A/B testing tool about 4 years ago and then used Optimizely after that. Neither were easy to use or provided the level of confidence we get with VWO.