Solid Testing Platform
Overall Satisfaction with VWO
The basic observation tools in VWO are being used by our User Experience Team to
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.
A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.
A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.
Pros
- Test set up is a breeze and settings are presented in a thought out sequence.
- Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
- Our customer success manager is always available for meetings and proactive in his advocation for the platform.
Cons
- Observations currently (9/14/18) don't support outside domains.
- Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.
- We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
- We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
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