Item: VWO
Rating: 9
Author: Verified User

Overall Satisfaction with VWO

Use Cases and Deployment Scope

VWO is mostly being used in our marketing & product team. It mostly solves the research problem with its visitor recordings.

Pros and Cons

Pros

Visitor research.
User friendly for multiple users / departments.
Good workflows.

Cons

Goal tracking is hard to setup and confusing to use.

We've used Optimizely for a year then switched to VWO (using it for 2 years now). Optimizely is too expensive for what it provides. The cost is double the VWO cost and it has less features and lower visitor quota.

Likelihood to Recommend

VWO is great when you have an AB testing team and want to organize AB testing flow end-to-end including user research & hypothesis creation.

Comments

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Switched from Optimizely to VWO and love it