Switched from Optimizely to VWO and love it
September 17, 2018

Switched from Optimizely to VWO and love it

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

VWO is mostly being used in our marketing & product team. It mostly solves the research problem with its visitor recordings.
  • Visitor research.
  • User friendly for multiple users / departments.
  • Good workflows.
  • Goal tracking is hard to setup and confusing to use.
We've used Optimizely for a year then switched to VWO (using it for 2 years now). Optimizely is too expensive for what it provides. The cost is double the VWO cost and it has less features and lower visitor quota.
VWO is great when you have an AB testing team and want to organize AB testing flow end-to-end including user research & hypothesis creation.