Data Drives Conversion
March 18, 2016

Data Drives Conversion

Tim Bekir | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Optimize

Various MVT and A/B testing has been used across our websites driven by our UK eCommence department.

Pros

  • Understand their customer needs
  • Research the localised market
  • Make recommendations
  • Work in a collaborative manner
  • Adhere to time scales

Cons

  • I would say some of the external tools to review test performance could be more intuitive
  • Test results lead to hard-coded development releases which has improved conversion by 20%
Optimization can be a complex area to understand. Webtrends Optimize broke down the tests in to an easy format to understand.

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