Data Drives Conversion
March 18, 2016
Data Drives Conversion
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Webtrends Optimize
Various MVT and A/B testing has been used across our websites driven by our UK eCommence department.
- Understand their customer needs
- Research the localised market
- Make recommendations
- Work in a collaborative manner
- Adhere to time scales
- I would say some of the external tools to review test performance could be more intuitive
- Test results lead to hard-coded development releases which has improved conversion by 20%