TrustRadius
Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. We combine quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Qubit has received investment from Balderton and Accel totalling more than $36 million.https://media.trustradius.com/product-logos/7U/U0/7LQJX3DQ4V7D.JPEGQubitQubit - Segmentation, Personalisation and Optimisation2017-08-23T19:32:08.489ZQubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.,Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.,Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.,7,So far we've managed to affect most customers on our site as many features we've tested have gone on to be implemented on our site. As Qubit provides a relatively simple interface to segment visitors we've often got several tests served at 100% audience size as it is actually more efficient to use the container that is already on the page to serve new elements or update elements on the page.,We are able to query various details about the customer that would otherwise be extremely difficult, in order to identify geography or device types to affect their experience. We've consistently seen good return on often minor updates to the UI.
As Qubit collects vast amounts of detail from our site we're able to test advanced functionality to validate theories that might otherwise be difficult to quantify. Their attribution algorithms seem to do a good job of projecting the effect of tests
Qualitative tests, such as feedback request forms have helped add to our interaction with customers, and have helped identify key areas on the site and in our offerings that we are able to address.,We've used customer data to conditionally trigger banners, update website copy and fire events at times that are relevant to the customer individually. Qubit provide a vast level of detail on the customer, which I guess depends on the data that the client is able to pass on to them in the first place.,ENGAGE, Rackspace, Google Analytics,8,8,8Gideon CaspiQubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations2016-02-23T21:25:57.689ZThe Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.,Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.,Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.,8,Qubit was able to help us provide content and offers that improved the customer experience in a number of scenarios. In particular, Qubit helped us deliver custom content around some complex pricing issues. Moreover, they helped us get those solutions live on the site quickly, ensuring our customers got the content they needed without a lengthy implementation process.,Adobe Target, Maxymiser, Optimizely and SiteSpect,Unfortunately, we weren't able to leverage Qubit's end-to-end data and analytics capabilities. We had an established analytics tool which they weren't able to integrate with, so we had to map data as a work around.
We found Qubit's dashboards and data collection methods useful in quickly understanding how tests were performing and deciding on next steps.
Although there were limitations in mapping data or needing to scrape our site rather than read directly from Qubit's data layer, Qubit still helped us find ways to effectively execute most of the initiatives we identified.,Because of the limitations in the integration with our own data and analytics, we weren't able to leverage this feature fully. We were still able to make use of certain real-time data to provide personalized content and offers to individual customers, frequently to great effect. Given the time and resources, I expect we would have been able to make better use of Qubit's customer data.,SiteSpect, Demandware, Adobe Analytics,9,8William Van FleetGreat platform and service to test your ideas and ultimately increase conversion2016-03-22T15:59:07.780ZWe use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.
Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.,Great A/B test ideas based on both quantitative and qualitative evidence.
The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
Excellent communication and clarity on test results.,There is room for improvement on the velocity of getting new tests developed and QA'd.
I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.,9,We have used Qubit's services and platform to test hypothesis, prioritise feature development, understand user behaviour and to try to help instill an evidence based decision making culture within our organisation. To date we have launched around 40 A/B tests, received almost 25,000 items of feedback, launched two bespoke surveys and are currently trialling a number of other optional modules.,Monetate, Optimizely and Visual Website Optimizer,The Qubit platform and service has reduced our reliance on our internal IT team to implement changes on site.
Test hypothesis can be created relatively quickly and the test outcome, either conclusive or inconclusive, provides answers that would not otherwise be very difficult to answer.
The platform and process helps to introduce a culture of using evidence to make decisons.,The Qubit platform is very important to us to help introduce personalisation features on site.,Google Analytics, Bazaarvoice Conversations, JIRA Software, Google Tag Manager, Oracle ATG Web Commerce, Google Search Console,8,9Niall TottenQubit - User review2017-04-13T20:50:54.199ZWe currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.,Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.,Reporting - Cannot cross-pollinate your results into customer segments on the site.
Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.,8,Qubit influenced our decision in adding delivery counters and urgency messaging to the website, both of which saw positive results for the business, and gives the customer more accurate real time information about what delivery or customer service they should be expecting upon conversion.,user conversion, vwo and google optimise,This is honestly an area that we haven't been able to make work for us.,Data, again is an area of Qubit that we haven't mastered. We have been able to create customer segments and see opportunities arise because of Qubit, but not been able to take advantage much more than that.,Magento Community Edition,10,10,10,10,10Joe DingleyQubit - Why we use it and why you should too.2016-02-29T15:40:59.399ZQubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.,The feedback and help received from Qubit is one of their best aspects. At any point during the creation of tests, if I had any concerns or queries I could contact someone from Qubit and expect a reply within the hour.
The ease and speed in which using the tools Qubit provide became second nature. Everything you've come to expect from an IDE packed into a browser window, from intellisense to SASS compiling.,The documenation regarding the Deliver and Opentag services is sometimes lacking. If it does exist then it isn't usually enough for a beginner to get started with.
The simple mode within Qubit Delivery could do with slightly more to it than it currently provides. Being able to create prebuilt elements that can be used in simple mode would be beneficial. At the moment these premade elements are limited to a few that fit only very niche requirements.,10,One of the most useful features of the Qubit Deliver platform was how easy it was to control every aspect of when and where the tests are shown. This means from what time, what device, what page, everything. Using this we were able to have temporary countdowns placed onto the website that started at a set time, had the exact style and wording we wanted and could be timed within the Deliver platform exactly when to revert back and hide the countdown. This saved a lot of time and releases if it had to be done outside of Qubit.,The reports generated from the tests completed on the website have been the deciding factor in a large amount of decisions within the company.
The fact that Qubit isn’t merely the middleman to deliver tests and provide tags is one of their best features, they are included in the whole process from the design and implementation all the way through to the analysis of the results and provide suggestions on the ways forward.,Akamai, AppDynamics,9,9,8,8,9Adam RooneyA/B tested content delivery2017-04-12T22:18:22.140ZWe use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.,Fast and reliable
Support from the qubit engineers,Segmentation in showing results of A/B test
Simple mode builder,8,In selected times of the day and days of the week we present a personalised message for a preselected group of customers. Customers who never bought that product in the past are not affected by that experiment.,Optimizely,We can easily measure what impact the changes we made have on the conversion rate.,,SmartFocus, Adobe Photoshop, Trello,9,8,8,10,10,10,7Art BukowskiQueue up for Qubit!2017-08-23T15:40:24.436Z1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.,Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
Capturing exit survey content and details in one place is very useful.,Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
Setting a go-live and end dates to experiences would be really useful!,10,We have used Qubit more for CRO than for full on personalisation and complete journey restructuring. All in good time.,We feel liberated, being able to do anything we feel is right. And we can test the theory first - taking opinion/emotion out of the equation. Let the numbers speak for themselves.
We are able to test and refine development ideas first - before having to raise any internal Dev tickets. Amazing!,Yet to do so efficiently - I'd like to probe this further with our account manager.,UserReplay, Sailthru, Slack, Asana, Google Analytics, Nextopia,8Chris WoodQubit all the way!2017-09-05T20:11:26.889ZQubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.,Ease of use
Knowledgeable support resources
Super low time to market for experiences,Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
Missing: Email preview links functionality
Missing: Enhanced design tool to do basic design related experiences on Qubit itself,10,By using Qubit, we were able to meet our business goals by providing personalised experience to our customers based on their location, gender, shopping behaviour etc, enabling us to target the right segment with the right experience thus helping with conversion of sales and at the same time giving our customers a very bespoke experience.,RichRelevance, AddSource and Google Analytics,Data collection - visibility and segmenting
The above point helping us preparing the right experience and targeting the right segment
Set goals to these experiences and understand our customers better,Using Qubit and its centralized customer record, we have been able to get closer to our customers, knowing the shopping behavior, browsing behavior, favorite assortments and thus being able to love them more by giving them what they want to see. This enables us to be close to our core - know your customer and give them exactly what they want.,CDNetworks, RichRelevance, Pingdom,8Kim JacobGreat technology and a great team!2014-12-01T20:56:20.501ZQubit is used for A/B testing and conversion rate optimisation on our website.,We’ve been using Qubit for over 2 years. They are easily up there with the very best of all our suppliers. I love the fact that the tool allows us the ability to test out new ideas without tying up IT resource or incurring costs from external development agencies.
In addition to offering intuitive and user friendly technology, the support team behind the solution is excellent. They are a constant source of new ideas and suggestions and are absolutely committed to helping us achieve our business objectives.,Qubit have continually improved their technology since we've been using them. At the moment I can't think of any areas for improvement.,10,,The ROI generated from Qubit tests mean that their service has paid for itself many times over!,10,10Matthew LawrenceExcellent all rounder2017-09-01T21:20:22.224ZWe are using Qubit primarily to create experiences and run our A/b and MVT test programme. As well as this, we utilise other products of theirs such as behavioural recommendations and also take part in beta programmes. We are aware of personalisation capabilities however, this is something we are only using in a limited capacity at the moment but plan to take more advantage of in the future.
By being able to test solutions to different problems that we identify, as wall as try out new ideas, Qubit helps us to minimise risk and ensure that we not only increase our profits but also, and more importantly, deliver the best experience for our customers.,The testing platform itself is continually evolving. This means that we are always able to try new ideas as well as quickly and efficiently put others into practice.
The beta programme and the additional functionality products are both exciting to see as well as ensuring we can cherry pick the functionality we need. This means that we don't end up paying for functionality we don't need,While they do work very closely with us, especially our success manager, more involvement on a technical level or a dedicated engineer, would be a great advantage. We develop a lot of experiences in house and, like all companies that dev in house, we have our own way of working. A dedicated engineer that got to know us better as well and understood how we work could only help. Sometimes, a few errors can get through QA due to this.,8,Qubit has helped improve our customer experiences in numerous ways. We have run almost 300 tests over the last 2-3 years as well as been able to use the platform to deliver personalised experiences. We have not yet explored further personalisation so the experiences we have run are limited but that is down to us rather than Qubit. They have helped us to quickly identify and fix blockages in the customer journey, improve page layout and make it relevant information easier to find. Like all people who work closely with a website every single day, we cannot help but become somewhat blinkered; we know our site inside out and we have been able to step back from this and see, using data, what our customers think of our site thought testing.,Maxymiser,An end-to-end platform allows us to draw more complete conclusions from our tests. Being able to hypothesise based on the data collected, build tests based on this hypothesis and then evaluate in the same place means the chance for error when moving data between platforms etc. is minimised.,As yet, we have not leveraged real time customer insight. We have however, been able to deliver specific experiences to customers based on the data collected about them. We have also been able to use the customer record to help identify specific problems; by using the data collected by Qubit, we have been able to analyse customer behaviour and test solutions.,Atlassian Confluence, Adobe Photoshop, Google Analytics Premium,8,Reporting
Segments,Yes,8,8Verified UserGood testing and personalisation platform, not suitable as one-stop-shop2017-08-23T18:41:23.401ZQubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.,A/B tests for front-end related changes.
Complex experience personalisation (requiring coding).
Complex management of segments.,DIY/Marketing-friendly personalisation.
Multi-variate test or complex test setup.
Programmatic experiences.,7,We use Qubit to deliver A/B tests, which have allowed us to improve our conversion rates and revenue per visitor by testing different page layouts / features. We also use Qubit to enable marketers to take control of merchandising experiences (e.g. banner, marquees, etc.), which have been previously created by someone with technical knowledge.,,We do not use Qubit as an end-to-end data management platform due to lack of flexibility and high cost.,We have used it to to create more complex segments, looking back in time, to deliver targeted experiences. We have not used it to generate customer insights as the tools/dashboard in the "basic" version of Qubit are too limited and the advanced features are overly expensive - we are instead invested in dedicated data platforms.,Google Analytics,4,7,7,7Verified UserPowerful optimisation tool2016-11-01T21:44:36.294ZWe currently use Qubit as a tool within our digital marketing team. With data-driven insights, we create A/B tests for several of our websites, with the main goal usually being to increase conversion. We also use Qubit to serve website content to our customers in order to help us promote current offers, and products.,Account management is fantastic, and you are always kept aware on the progress of tasks.
Qubit is not afraid to make suggestions/recommendations to your ideas to further improve them rather than just accept your initial ideas without question.
Website event tracking has proved extremely useful for our analysis.,I have experienced multiple glitches with the simple mode editor.
Tests sometimes take a while to build and QA although they always try to prioritise based on your feedback.,8,We have run many tests using Qubit to enhance conversion rate, but also customer experience. We have been able to segment based on location, search terms etc., to ensure we are personalising our customer service as much as we can at present. We also use Qubit's Visitor Feedback tool to get insights from our customers of their experiences on the site. From this feedback, we are able to implement changes to improve our site.,,We are able to analyse A/B test results in more detail, especially when conversion rate isn't the main goal.
We are able to provide concrete analysis for our stakeholders.,Mostly through A/B testing. Through real-time data, we are able to see very quickly whether or not a test is working and therefore make recommendations based on these results.,Oracle Eloqua, AppsFlyer, Swrve,8,6,8Verified UserQubit's not me it's you.2016-06-17T13:23:57.480ZQubit is being used in multiple functions. Our company uses both the Opentag tagging function on the website and also the 'Discovery' function for CRO/UX and feedback collection on-site. Qubit usage is entirely held within the Digital Marketing team. It addresses the issue of providing a tag container onto the website and also providing A/B testing needed for CRO. It also serves as a mechanism to collect qualitative feedback online from customers.,The system is easy to use and understand, the statistical output has been customised to be understandable for someone with a low knowledge of inferential statistics.
Customer support for Qubit is very strong dependent on your contractual situation with them but the staff are happy to provide training and advice, generally at no extra cost.
The tagging solution is highly functional and does not appear to cause any faults on the site.,The price can be very high considering alternatives.
There is little flexibility in terms of designing your own tests. It doesn't do particularly well with multivariate testing.
The back-end statistics have to be pulled from the Qubit offices for items such as by browser, OS, device type etc. rather than being made available to the user.,3,There have been some surprise results from Qubit such as the discovery that offer pop-ups drive conversion, that runs counter to some marketing experiences from staff. Some improvements driven by Qubit could be construed as improving conversion but lessening good experiences from the site.,,Although I'm sure that Qubit is capable of doing this, it either isn't or isn't easily available to see full back-to-front data for users who have been through A/B testing.,Our company has made very little use of the real-time customer insight. We only became aware of it in the most recent update and have as of yet been able to think of any functional use for it.,DoubleClick, AdWords, IBM SPSS, Bing Ads,7,8Verified UserQubit - Review of a Happy Customer2017-08-04T19:15:08.675ZCurrently Qubit is being used primarily by our Digital Product Management team. Our Product Manager is managing the tool as well as our relationship with Qubit. The eCommerce Merchandising team provides input as to what types of test we run, but for the most part it is used by my team (Digital Product Management). We're primarily using the tool for A/B tests, experiences, as well as data analysis. The Qubit suite provides in depth analytics that we'd love to dive into even deeper, but with limited head count it's been challenging to dive in as deep as we'd like. We hope to broaden the team in the coming months and devote more time to analyzing our results and rich data that we've been collecting to tailor future tests and experiences.,Communication - Qubit is awesome at communicating with their clients. We have weekly calls and communication via email pretty regularly. They provide honest and helpful feedback and have yet to lead us astray.
Making Suggestions - Qubit does a great job of suggesting types of tests to run based on our particular customer. They are also very open to hearing our thoughts and opinions as to tests we'd like to run; they provide feedback as well as the best means of execution.
Deliverability - Qubit delivers when they say they will, and if anything is ever delayed, they make sure to communicate it.,Decipher can be a little overwhelming. Maybe providing more training here would be helpful - then again maybe that's just me since I'm not in there everyday!,10,In our company, the Digital team and the Brand team don't always align on the direction they want to take the eCommerce websites. Qubit helps us prove significance on experiences that positively impact the customer, they the Brand team may not have agreed with - can't argue with the data though!,,Having the data to back up our "hunches" has helped us execute projects and experiences.
Analytical data helps us tailor more personalized experiences for our customers.,We use real time insights for numerous reasons. To gague whos' shopping on the sites and when; to evaluate if there's a lift after launching a particular test; to determine if we pull the plug on a project or not etc.,PowerReviews, Narvar, Tealium iQ Tag Management System,10,10Verified UserQubit enhances us!2017-08-29T20:13:47.941ZIt is used by the e-commerce department to improve site UX, A/B split tests and implement new features such as social proofing. It enables us to test things before we commit to a permanent change in addition to building bespoke customer experiences for key marketing events like Christmas and Valentine's Day.,It works well across responsive platforms.
It can build bespoke and targeted experiences for customer segments and display relevant content in order to increase conversion.
From a customer's perspective, all Qubit experiences are implemented in the style of your website; the customer journey remains seamless.,They struggle to juggle our international and UK workload simultaneously. The UK often takes precedence because it is a larger proportion of our traffic.
The experiences aren't always user friendly enough. Especially when they contain a lot of Javascript.
It can take too long to update experiences - but we are an inpatient brand!,10,We can offer them more. Social proofing adds urgency in the DPD page. We're working on our data layer so that we can surface bespoke and personalised content. We use pop-ups and tool tips to guide them through the site and encourage them into the check-out. I'm particularly fond of our delivery banner.,We aren't there yet. But once we are, I feel as though the opportunities are endless.
We can target men versus women shoppers, sale versus full price shoppers etc., to improve on conversion.
Bespoke and personalised content are what customers are beginning to expect. We can offer a seamless experience from social, email, retargeting etc.,Salesforce Commerce Cloud, Salesforce Community Cloud, Google Analytics,9Verified UserQubit: a great testing and optimization solution for product and marketing teams2017-08-23T14:45:14.606ZQubit is used by few departments: BI, marketing, and product. The whole organization is participating in the process of A/B testing and is feeding into it. We test new features, improve basket and registration flows and test UX improvements. Qubit is also used for quick feature solution for marketing team when they need a pop-up or a countdown.,Excellent support from the Qubit team.
Qubit is a very data-driven platform that allows sophisticated segmentation.
The platform is constantly updated.,There is no ability to switch between simple and custom build modes.
There is no insight into the full data set without extra plugins.
Qubit requieres extra work to match the Tealium data layer to the Qubit one.,8,We use Qubit mainly for testing and as an optimisation tool. In the future, we may start using the personalisation features available in the platform. Qubit is great for gathering users' feedback and gathering data that later can lead to better hypotheses and more targeted testing.,Maximizer CRM, Optimizely, Visual Website Optimizer and Dynamic Yield,Thanks to Qubit we can create tests that are targeted at the specific segments of users.
We get more insights and we learned a lot about our users.
Successful testing helped us with making the right decisions.,We use this feature for building our segments. I guess it will be really useful when we start using personalisation.,Hotjar, Roadmunk, Balsamiq, JIRA Software, Trello, Looker,8,8,8Verified UserQubit - saving development time is a big plus2017-06-16T21:15:11.150ZMainly used by marketing but also across IT, Qubit allows quick and easy A/B testing of potential features to feed into the software development cycle, saving us time wasting development resource on features that customers do not want. We have also used Qubit to get very quick "mini features" out which are required as a result of legislation or poor customer experience and feedback.,The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
Script management is really useful - no more development requests to try out a new tracking script.,To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.,8,Qubit gives us the chance to better understand our customers - quick and easy A/B testing means we can see quickly what they like and what they don't, meaning we won't build things they won't like.,Google Tag Manager,The results from A/B tests are very valuable and saves spending time/money on needless software development.,I personally haven't used much real-time customer insight so can't really answer this question.,AppDynamics, Akamai, Trello,8,8,8,9Verified UserA lot of power in a small package2017-08-02T17:57:38.398ZQubit is being used by the whole company to support various requests but only implemented by the UX department. A/B testing is its primary application but it also supports business requirements for rolling out quick changes that would normally have to go through a much more convoluted internal process of releasing updates.,It uses standard coding and styling languages, Javascript and CSS.
You can run multiple tests at the same time.
It's a web app so it can be accessed from anywhere.,It's lacking version control for the markup.
More detailed guide for developers with up to date examples would be nice.
There are no clear standards of coding up the experiences so quite often you need to try different ones.,8,We have been running multiple tests for the past few years and it gave us a lot of useful information on the user behaviour. It turned out to be a very important tool for proving and disproving some of the ideas brought up by the business representatives. So rather than waisting precous time and resources of the internal teams we were able to quickly present data provided by Qubit to make the decision on further steps.,Simple Usability,It's much easier to store tests (experiences in Qubit language) and the data in one centralised place.
Anyone involved in the Qubit project can access the data and the code of the test regardles if they are a developer or CRO specialist
Using one platform for all functionalities means there are no delays in the data delivery from the test.,Thanks to the immediate access to the customer insight we can make ad-hoc updates and small changes based on the given data. We can quickly react to dynamic business requirements.,BrowserStack,6Verified UserSolid tool to monitor and control the user journey2017-05-31T15:42:37.643ZWe use Qubit to track our website visitors and give us information about where they are coming from, what parts of our site they are using, and what is causing them to convert. We also use it to serve up personalized website experiences designed to increase online conversion rate and help to lower our cost-per-lead and increase the ROAS of our online advertising.,Visitor cloud that views the entire journey
Connects with our other systems
Knows about our users and helps us to personalize web experiences,The interface is a bit "industrial"
Could be more user-friendly and more "marketer-friendly"
Requires code to do most things,7,With Qubit, we are able to test website experiences before investing the time to create all of the necessary code and do a full website implementation. In addition, we use Qubit to help drive website conversion and make sure we are getting the most out of our online marketing dollars.,,More holistic view of website users
Personalize website experiences based on business goals
Pass through first touch attribution into our CRM,We sometimes use Qubit to find out how a specific user first found us online. This is the first touch attribution model that is so important to our company. With Qubit, we are able to take a glimpse into the user journey that starts well before that website visitor chooses to buy from us.,Marketo, Google Analytics, Constant Contact,8,8,6,7,8Verified UserQubit is more than software as a service, it's also service as a service, and that makes a big difference2016-10-20T15:30:05.758ZQubit was implemented in June 2016 following solutions reviews. We migrated from Monetate to Qubit.
It is used within the customer marketing department by a CRO expert, and supports multiple business units in editorial, brands, as well as sister companies or acquired businesses. It is used mostly for conversion optimisation purposes through A/B testing on transactional websites (subscriptions, events, e-commerce, etc.).,Qubit provides an end to end solution for A/B testing and conversion optimisation, and includes more features that enable us to capture customer specific data.
Qubit's key strength is the hands-on support from the support team.
Another strength is the ease of use for front end developers and the ability to roll out tests or UX "simulations" within minutes.,Providing an interface that would enable "non technical" teams to use the software would be great.
Automated reports and dashboards to share progress of tests with stakeholders in a readable format would be brilliant.
Setting key objectives of the test beforehand and being able to determine on the interface which KPIs matter and should influence progress of the test would be appreciated.,9,Initial results on a couple of transactional websites have provided us with both insights and conversion improvements (forms for lead acquisition and customer journey for events ticket sales).,Monetate and Optimizely,Early days of use with Qubit but intend to make the best of all features, beyond A/B testing,Events tracking will be essential to provide deep customer insights on our main business (subscriptions acquisition portal),Optimizely, Salesforce Marketing Cloud Email Studio,8Verified UserQubit and data driven decisions for the win!2017-08-04T19:37:09.313ZQubit is used to enhance our websites across all of the business for CeX (but not for subsidiary Designer Exchange for contractual and cost reasons). It has been deployed on websites for all 12 CeX territory websites. The use of it is driven by members of IT (including myself) and Marketing. It allows us to try new ideas quickly without interrupting internal resources, therefore can respond quicker to certain things, we can a/b test those ideas, and use the data to determine if they are of benefit or not, putting an end to many conflicting opinions because multiple ideas can be tested. We can also personalise those tests and experiences using the data we pass to Qubit, which we are not currently able to do. That all applies to the Qubit Personalisation product along with Universal Variable. However we also use product recommendations which piggybacks of the previous mentioned products to produce something we would not be able to create in house at the same speed and quality. WIth the data we send Qubit, we and they can develop many more uses which alone we would struggle to build, such as personal and targeted email marketing and many other website enhancements.,Market sector and industry knowledge. Using this, they have given us some excellent advice of what experiences to try, and using the data they gather from all clients are able to provide continual feedback and suggestions. This is a a credit to the staff they have exposed us to.
The platform performs amazingly well. We have almost zero issues or downtime in the time we have been using them.
Web experiences produced by Qubit always come out at a very high standard.,Guidance / training on how we can run our own experiences if we have the resources.,10,We have been able to test many of the experiences that both Qubit and we have come up with, and have been able to prove that they had the desired or undesired effects that they had. This has enabled us to make a definitive decision on many ideas where before we would just have to try and hope for the best. Where we see the experience has led to increased conversions, we can assume the experience has been better, or at least easier.
Our use of Qubit has most certainly allowed us to make more money, at a very good return of investment, which is ultimately what we judge Qubit on.,,Targeted website personalisation such as first time visitor prompts, market segmented content, feedback collection and many more.
Product recommendations, starting from the data they collect on what our customers do and buy, to calculating products to recommend and then delivering the content.
Email targeting - We are running email campaigns using data gathered by Qubit to drive when emails are sent and the content in them, and the delivery of those emails.,Its used to segment customers and deliver personalised content. As mentioned in previous questions, this data is used to drive that. We use that to personalise the experience for customers so its more useful to them. However we could be using this much more.Neil MajithiaQubit Review2017-09-12T15:36:45.587ZWe use Qubit for local messaging, A/B testing and product recommendations on the home and product pages. It is just used in the eCommerce department, it is a huge part of our website and on-going strategy.,The team is strategic and gives great advise and direction.
The back-end system is easy to use and manage.,There should be more templates so that people without HTML skills or knowledge can create tests. I do believe this is being developed.,9,95% of the tests and product recommendations that we have used with Qubit have had a positive impact on our customer experience. Which then has a positive impact on conversion and revenue.,,Able to make more informed decisions based on the holistic view of data
Able to have different customer experiences based on how different segments reacted to product recommendations and testsMarianna SatanasSource to Resource: Balancing Internal and External Testing2017-04-24T19:17:31.428ZQubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:
User Experience TestingCustomer Journey ReportingDynamic Customer SegmentationA/B TestingMobile Experience TestingData IntegrationLimited IT resources mean that we do not have time to make all of the necessary integrations or tests we would like to see. Qubit helps us move with more speed to market advantages.,Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.,I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.,7,The most significant change in the past year has been a slight redesign of our PDP's based on several A/B Tests we ran over 6 months leading up to the change. By making small adjustments to the convertible portions of our product pages, we were able to capture additional customers and provide incremental conversation rate increases across our assortments. This was the largest and most significant UX change we have made based on our experience focused projects.,None that I have worked with,This has been our largest challenge based on our current IT infrastructure. We are working toward a more robust Data Integration with Google Big Query, but our own internal resource constraints have slowed the process.
The segmentation data included in our A/B Testing has been key to better refining our personalization for our customer base both by acquisition and channel specifics.,Qubit has allowed us to provide multiple marketing messages throughout our customer journeys addressing conversion at every stage in the customer journey. This, in turn, has provided ample information to make marketing decisions to address problems before they occur, consequently allowing us to close conversion gaps in two areas rather than one.,Yotpo, IBM Watson Marketing, Return Path, Barilliance, Magento, NetSuite,4,2,Speed to Marketing Experience Changes with Conversion Uplift
Marketing Channel Segmentation and Personalization
Platform Data feeds into our CRM,Qubit provides a second set of eyes for areas requiring attention in lower priority assortments or portions of our site. This provides some "low hanging fruit" projects that will drive incremental revenue for the company.,As of right now, we are not looking into any additional uses as there is ample work in the opportunities presented to us currently.,Incremental Conversion Rate lifts site wide
UX Code Development and QA Projects
Additional Customer Feedback Loops and Abandonment Surveys,8Zach ShelleyWhy Qubit?2017-06-07T21:16:04.727ZUsed for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.,Good functionality, team of engineers and designers on board - feels like you're in expert hands.
Advanced functionality with endless possibilities.
Good account management set up means you'll always have a contact, training and ongoing support.,Cheaper packages or discounts on additional modules for existing and loyal users.
Faster speed - often we're restricted on the timelines and queues with engineers and can only run a test a time.
High staff turnover - not ideal for daily contacts and relationship building.,7,We would normally split our Qubit tests into three parts: Business priority, UX and CX. More often than not the CX tests don't drive a significant increase in CVR% but we have seen positive results in terms of feedback through our customer care monitoring tool and exit feedback results.,Having everything in one platform is always a winner for ease, practicality and measuring.,Revoo Real Reviews, SessionCam,8,7Francesca ContardoA powerful segmentation and personalization tool made for everyone!2017-08-23T18:25:05.974ZWe use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.,Segmentation
Personalization
Ideal for both advanced and non advanced users,Could include more programming features for advanced users
Could improve platform performance
Could have better integration with third parties,8,It has impacted mainly in terms of user experience improvement, to handle every user (hotel industry visitors) with a particular experience according to what we know about them. Many departments have benefitted from a reduced time to market and an effortless way to build code, gaining freedom from development processes.,Optimizely,Having all these features in a single platform saves money, time and resources.
It allows us to learn from that huge amount of data and use it with barely any effort.,It's too soon to have conclusions from this (we barely have been using the tool for a few months), but i'm pretty sure we will take much advantage of it in the near future.,Google Analytics Premium, Tealium iQ Tag Management SystemEduardo Barea
Unspecified
Qubit
196 Ratings
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