Qubit Reviews

196 Ratings
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Score 8.9 out of 101

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Reviews (1-25 of 116)

Gideon Caspi profile photo
Score 7 out of 10
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Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.
  • Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
  • Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
  • Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.
  • Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
  • At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
  • Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
Qubit is well suited to a medium size organisation with enough resources to fire tests frequently and act on findings as they become available. An important detail to remember is that final implementation is often quite different to testing, so the ability to then transfer winning variations to your live projects is crucial!
Read Gideon Caspi's full review
William Van Fleet profile photo
Score 8 out of 10
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The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.
  • Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
  • Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
  • Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
  • Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
  • Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
  • Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.
Qubit seems to be geared toward clients looking for a total solution, including professional services and creative and development resources. I'd definitely recommend Qubit if you lack internal resources to fuel a lot of testing and personalization initiatives. If you lack flexibility in your commerce platform or your analytics solution, Qubit will still be able to meet your needs, but I don't think you'll get the most possible out of the relationship. If you're particularly nimble or not yet committed to an analytics solution, I think Qubit provides a fully featured, premium product backed by a professional, responsive, competent team.
Read William Van Fleet's full review
Adam Rooney profile photo
Score 10 out of 10
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Qubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.
  • The feedback and help received from Qubit is one of their best aspects. At any point during the creation of tests, if I had any concerns or queries I could contact someone from Qubit and expect a reply within the hour.
  • The ease and speed in which using the tools Qubit provide became second nature. Everything you've come to expect from an IDE packed into a browser window, from intellisense to SASS compiling.
  • The documenation regarding the Deliver and Opentag services is sometimes lacking. If it does exist then it isn't usually enough for a beginner to get started with.
  • The simple mode within Qubit Delivery could do with slightly more to it than it currently provides. Being able to create prebuilt elements that can be used in simple mode would be beneficial. At the moment these premade elements are limited to a few that fit only very niche requirements.
For any website that will handle more than a few tracking tags or more than a few hundred users I would say Qubit is a must have. It simplifies so many different parts of bringing in, tracking, keeping and pleasing customers with no down side.
Read Adam Rooney's full review
Art Bukowski profile photo
Score 8 out of 10
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We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.
  • Fast and reliable
  • Support from the qubit engineers
  • Segmentation in showing results of A/B test
  • Simple mode builder
By using qubit we are able to display on the website different offers for customers who use to buy products from different groups.
Read Art Bukowski's full review
Chris Wood profile photo
December 12, 2017

Queue up for Qubit!

Score 10 out of 10
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1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management

We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
  • Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
  • Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
  • Capturing exit survey content and details in one place is very useful.
  • Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
  • Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
  • Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
  • Setting a go-live and end dates to experiences would be really useful!
Qubit is great for us, an online-only retailer that stocks niche/condition based lines.
Read Chris Wood's full review
No photo available
Score 7 out of 10
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Qubit is used to create either A/B tests or personalisation experiences. A/B tests are typically developed by a dedicated person in the Tech team, based on a marketing request. They are not meant to be reusable. Personalisation experiences (e.g. banners, marquees, etc.) are created by a dedicated person in the Tech Team, based on a marketing request. They are then reused and modified by the marketing team to update the copy, images, triggers, etc.
  • A/B tests for front-end related changes.
  • Complex experience personalisation (requiring coding).
  • Complex management of segments.
  • DIY/Marketing-friendly personalisation.
  • Multi-variate test or complex test setup.
  • Programmatic experiences.
Well suited when used by an engineering team to build test or complex personalisation experiences, including with complex segmentation / trigger rules. Not suited to be used as DIY tool by marketers with limited/no technical knowledge. Not suited for server-side testing, including pricing tests. Not suited for complex A/B or MVT tests, due to limited control over test parameters.
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Score 8 out of 10
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We currently use Qubit as a tool within our digital marketing team. With data-driven insights, we create A/B tests for several of our websites, with the main goal usually being to increase conversion. We also use Qubit to serve website content to our customers in order to help us promote current offers, and products.
  • Account management is fantastic, and you are always kept aware on the progress of tasks.
  • Qubit is not afraid to make suggestions/recommendations to your ideas to further improve them rather than just accept your initial ideas without question.
  • Website event tracking has proved extremely useful for our analysis.
  • I have experienced multiple glitches with the simple mode editor.
  • Tests sometimes take a while to build and QA although they always try to prioritise based on your feedback.
Qubit is well-suited for:
  • Website A/B testing,
  • Event tracking
  • Specific analysis of users' on-site behaviour
  • CRO
Qubit is less appropriate for:
  • An overall analytics platform
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December 27, 2017

Qubit's not me it's you.

Score 3 out of 10
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Qubit is being used in multiple functions. Our company uses both the Opentag tagging function on the website and also the 'Discovery' function for CRO/UX and feedback collection on-site. Qubit usage is entirely held within the Digital Marketing team. It addresses the issue of providing a tag container onto the website and also providing A/B testing needed for CRO. It also serves as a mechanism to collect qualitative feedback online from customers.
  • The system is easy to use and understand, the statistical output has been customised to be understandable for someone with a low knowledge of inferential statistics.
  • Customer support for Qubit is very strong dependent on your contractual situation with them but the staff are happy to provide training and advice, generally at no extra cost.
  • The tagging solution is highly functional and does not appear to cause any faults on the site.
  • The price can be very high considering alternatives.
  • There is little flexibility in terms of designing your own tests. It doesn't do particularly well with multivariate testing.
  • The back-end statistics have to be pulled from the Qubit offices for items such as by browser, OS, device type etc. rather than being made available to the user.
[Well suited] for a site that requires little experimentation aside from occasional A/B testing by non-CRO experts. It would be less suitable for a new website that needed heavy optimisation and required large amounts of data mining from the results and possibly multivariate testing.
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No photo available
Score 10 out of 10
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Currently Qubit is being used primarily by our Digital Product Management team. Our Product Manager is managing the tool as well as our relationship with Qubit. The eCommerce Merchandising team provides input as to what types of test we run, but for the most part it is used by my team (Digital Product Management). We're primarily using the tool for A/B tests, experiences, as well as data analysis. The Qubit suite provides in depth analytics that we'd love to dive into even deeper, but with limited head count it's been challenging to dive in as deep as we'd like. We hope to broaden the team in the coming months and devote more time to analyzing our results and rich data that we've been collecting to tailor future tests and experiences.
  • Communication - Qubit is awesome at communicating with their clients. We have weekly calls and communication via email pretty regularly. They provide honest and helpful feedback and have yet to lead us astray.
  • Making Suggestions - Qubit does a great job of suggesting types of tests to run based on our particular customer. They are also very open to hearing our thoughts and opinions as to tests we'd like to run; they provide feedback as well as the best means of execution.
  • Deliverability - Qubit delivers when they say they will, and if anything is ever delayed, they make sure to communicate it.
  • Decipher can be a little overwhelming. Maybe providing more training here would be helpful - then again maybe that's just me since I'm not in there everyday!
Qubit has been a wonderful partner. They've always maintained open communication, hand-held when we needed it and pushed us to try things we may not have on our own. They are very much an extension of our team and we value their relationship. They're great at providing suggestions as to which tests we should try based on our specific customer.
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Niall Totten profile photo
Score 9 out of 10
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We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.

Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
  • Great A/B test ideas based on both quantitative and qualitative evidence.
  • The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
  • Excellent communication and clarity on test results.
  • There is room for improvement on the velocity of getting new tests developed and QA'd.
  • I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
  • Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.
Qubit may not be best suited to businesses with little or no budget, culture or capacity for conversion and experience optimisation.
Read Niall Totten's full review
Joe Dingley profile photo
November 23, 2017

Qubit - User review

Score 8 out of 10
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We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.
  • Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
  • Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
  • Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
  • Reporting - Cannot cross-pollinate your results into customer segments on the site.
  • Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
  • Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
If you don't have development resources Qubit can solve some simple problems for you. Similarly if you do, and they are trained on the platform, the possibilities are endless.
It may not be appropriate on parts of your website with smaller traffic, as your results may never reach significance.
Read Joe Dingley's full review
Neil Majithia profile photo
Score 10 out of 10
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Qubit is used to enhance our websites across all of the business for CeX (but not for subsidiary Designer Exchange for contractual and cost reasons). It has been deployed on websites for all 12 CeX territory websites. The use of it is driven by members of IT (including myself) and Marketing. It allows us to try new ideas quickly without interrupting internal resources, therefore can respond quicker to certain things, we can a/b test those ideas, and use the data to determine if they are of benefit or not, putting an end to many conflicting opinions because multiple ideas can be tested. We can also personalise those tests and experiences using the data we pass to Qubit, which we are not currently able to do. That all applies to the Qubit Personalisation product along with Universal Variable. However we also use product recommendations which piggybacks of the previous mentioned products to produce something we would not be able to create in house at the same speed and quality. WIth the data we send Qubit, we and they can develop many more uses which alone we would struggle to build, such as personal and targeted email marketing and many other website enhancements.
  • Market sector and industry knowledge. Using this, they have given us some excellent advice of what experiences to try, and using the data they gather from all clients are able to provide continual feedback and suggestions. This is a a credit to the staff they have exposed us to.
  • The platform performs amazingly well. We have almost zero issues or downtime in the time we have been using them.
  • Web experiences produced by Qubit always come out at a very high standard.
  • Guidance / training on how we can run our own experiences if we have the resources.
It's well suited to an ecommerce environment where goals can be measured with sales and similar measurements. Also, to really make use of the A/B testing with statistical significance, you need to have good traffic numbers.

However, while a low traffic retail site would still benefit from many of the other features of Qubit, it's less appropriate for any other type of website where the goals are harder or impossible to track.
Read Neil Majithia's full review
Kim Jacob profile photo
November 13, 2017

Qubit all the way!

Score 10 out of 10
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Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
  • Ease of use
  • Knowledgeable support resources
  • Super low time to market for experiences
  • Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
  • Missing: Email preview links functionality
  • Missing: Enhanced design tool to do basic design related experiences on Qubit itself
Well Suited: Tag management, personalized experiences, segment study, marketing campaigns, seasonal design upgrades, quick corrections on website, industry trends
Not appropriate: Heavy front end changes
Read Kim Jacob's full review
Matthew Lawrence profile photo
Score 10 out of 10
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Qubit is used for A/B testing and conversion rate optimisation on our website.
  • We’ve been using Qubit for over 2 years. They are easily up there with the very best of all our suppliers. I love the fact that the tool allows us the ability to test out new ideas without tying up IT resource or incurring costs from external development agencies.
  • In addition to offering intuitive and user friendly technology, the support team behind the solution is excellent. They are a constant source of new ideas and suggestions and are absolutely committed to helping us achieve our business objectives.
  • Qubit have continually improved their technology since we've been using them. At the moment I can't think of any areas for improvement.
I would highly recommend Qubit to organisations looking for a powerful but intuitive tool for conversion rate optimisation.
Read Matthew Lawrence's full review
Marianna Satanas profile photo
September 12, 2017

Qubit Review

Score 9 out of 10
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We use Qubit for local messaging, A/B testing and product recommendations on the home and product pages. It is just used in the eCommerce department, it is a huge part of our website and on-going strategy.
  • The team is strategic and gives great advise and direction.
  • The back-end system is easy to use and manage.
  • There should be more templates so that people without HTML skills or knowledge can create tests. I do believe this is being developed.
Qubit has a great team that advises with new tests we can do. They come to our offices and we have a a strategy meeting to see how we can improve the business. They are good at giving examples of success with other vendors and why we should do the same test. I have seen businesses use Qubit as a CMS which it isn't; I feel that they need to encourage their clients to get their development team to implement the test rather than just have it live on in Qubit.
Read Marianna Satanas's full review
Zach Shelley profile photo
Score 7 out of 10
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Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:

  • User Experience Testing
  • Customer Journey Reporting
  • Dynamic Customer Segmentation
  • A/B Testing
  • Mobile Experience Testing
  • Data Integration
Limited IT resources mean that we do not have time to make all of the necessary integrations or tests we would like to see. Qubit helps us move with more speed to market advantages.
  • Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
  • The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
  • The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
  • I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
  • The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
  • I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
Qubit works well in certain situations, but any internal backlog in IT, specifically Data Integration or Development, will run into consistent issues between published tests, the ability to hard code winning tests and the actual use of the data engine that Qubit provides. Having a fully Functional IT team is necessary in order to make the best use of the tool. This is somewhat at odds with some of the work we are requesting them to do for us, based on the fact that our IT backlog is significant. In short, we are using Qubit to provide additional IT bandwidth, but Data integration requires a decent amount of IT bandwidth.
Read Zach Shelley's full review
Francesca Contardo profile photo
August 12, 2017

Why Qubit?

Score 7 out of 10
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Used for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.
  • Good functionality, team of engineers and designers on board - feels like you're in expert hands.
  • Advanced functionality with endless possibilities.
  • Good account management set up means you'll always have a contact, training and ongoing support.
  • Cheaper packages or discounts on additional modules for existing and loyal users.
  • Faster speed - often we're restricted on the timelines and queues with engineers and can only run a test a time.
  • High staff turnover - not ideal for daily contacts and relationship building.
If you have an in-house UX team I would say it's less suited. If you are part of a larger scale business with more restrictions and less in-house expertise this is perfect.
Read Francesca Contardo's full review
Eduardo Barea profile photo
Score 8 out of 10
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We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
  • Segmentation
  • Personalization
  • Ideal for both advanced and non advanced users
  • Could include more programming features for advanced users
  • Could improve platform performance
  • Could have better integration with third parties
Qubit is quite powerful in terms of segmentation. The data engine behind the tool is able to gather tons of data and serve it ready for building experiences dedicated to certain users.
Read Eduardo Barea's full review
Bulat Yapparov profile photo
Score 6 out of 10
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We use it for the A/B testing and quick releases of temporary website functionality to speed up time to market.
  • A/B testing
  • Personalization
  • Tag management
  • Reporting on A/B test results
  • Affect it has on the speed of the website
  • General reporting and access to data that they collect through the tag
It is great for a website dev team constraint in JavaScript resources to deliver changes and AB tests quickly.
Read Bulat Yapparov's full review
Chi Igboaka profile photo
Score 9 out of 10
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Qubit is currently being used by the marketing team as a way to create tests to drive conversion rate improvements. This is predominantly within the basket funnel and across top landing pages. We also use the test build platform as a way to implement quick changes to our sites that would otherwise require CMS changes, or dev work. We've used this functionality to help during product launches (promotional banners). We're collecting huge quantities of data, which we will eventually use to help drive our personalisation agenda - through creating a new customer experience (CX) for different types of customers, based on their previous website and transactional behaviour.
  • Strong technical and strategic teams. The guys at Qubit are really smart, and know their platform well. Integration was very smooth, with our IT team working directly with the Qubit team to get the relevant script in place (the more details stuff - the basic tags were done in 30 seconds). By far the most painless integration I've had to do with a 3rd party.
  • Good WYSIWYG editor. The test build is really straight forward and easy to use, which means that my team can create basic tests in minutes and get them live on the site. Helps support an agile marketing environment.
  • Responsiveness of the team. I don't think I've ever waited longer than a couple of hours before receiving a response from Qubit. The team are always on point, with regular meetings with my team. They are always on top of deliverables, and work above and beyond to deliver in a timely manner
  • I feel that we could be making better use of the Decipher platform (this is where you can ask for custom reports to be created by the Qubit team on key areas you want constant data on). We cannot create any of these ourselves, which means we are dependent on the Qubit team - and often, you don't really know how you want data to be visualised until you play around with it. This creates a lengthy process. These reports are also not automatically updated, and so depend on the Qubit team updating daily/weekly. I know that lots is being done in this space, and so am interested to see what happens to this module - and how Qubit extract greater value from it (as I do think there is a lot of value still to be pulled).
  • My team use the Qubit platform more than I do, however when I was using it (and I believe this module may have since been replaced), I didn't feel that the 'Discover' module was a huge amount of use vs. what I could pull from GA. The timelines were pre-defined (last 90 days rolling), and I didn't find the UI as user friendly as other analytics platforms. It wasn't a fundamental issue as I wasn't really using Qubit as a web analytics tool at the time. As I said, I think that Qubit have addressed this and have replaced it with an even better tool.
Qubit is a great tool if you want a quick-to-implement solution to capture customer website behaviour and store it all in a single place. It has the beginnings of a DMP, and I believe has the ability to absorb additional third party data to enrich [what is] already captured. It's also a great A/B testing tool - providing an easy to understand view of test progress - visually and quantitatively.
If you're looking for a pure web analytics tool, then Qubit is not necessarily the tool for you - it's not Google Analytics or Omniture (but doesn't claim to be). You will be able to manipulate your data in much better and flexible ways in those tools (although bear in mind it's aggregated, whereas Qubit holds data - and gives you access to it - for individuals).
Read Chi Igboaka's full review
Paul Turbelin profile photo
Score 8 out of 10
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We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.
  • The team support
  • Data preparation for strategic review
  • Growth hacking project management
  • Test throught multi-device environment
  • CRM algoritms into A/B test console
Qubit required maturity to be compared with French competitors.
Read Paul Turbelin's full review
David Magarity profile photo
Score 7 out of 10
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We have utilized Qubit mostly for design challenges on our website. Qubit has allowed us to A/B test more efficiently as well as merchandise more creatively to our customers where our platform couldn't.
  • Allows you to look at user experience data in a visual easy to read way.
  • We were able to GEO target customers and give them product selection based on weather, for an uplift in sales.
  • Our design team was able to be more creative with the Qubit tool.
  • Having a smaller customer base, the experiences always needed more data.
  • Depending on the web browser it was sometimes buggy when trying to view experiences or set them up in the tool.
Qubit is great for a site with high traffic and for A/B testing.
Read David Magarity's full review
Dennis Wildman profile photo
Score 10 out of 10
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Qubit gives us another effective tool to map customer journeys and get insight from how they are moving across and through our website. Qubit also helps us measure the effectiveness in our initiatives, in particular allowing us to probe deeper into how our activities are helping customers with their needs.

Qubit has been particularly useful in setting up short term initiaves and changes in an agile way, quickly getting the initiative live and capturing the data we need for analysis. This has been valuable to me from a campaign perspective, as we are able to get quality outcomes with less investment and development time. It is being used across a few departments currently and will likely be used by more departments in the future.
  • Provides a tool to quickly put initiatives in place.
  • Collect and analyse data from customers journeys online.
  • Can increase the effectiveness of your online assets.
  • Provide more information to us about all the ways Qubit can help us.
Qubit is particularly useful if you need a fast way to deliver things that are short to medium term online, particularly if you have online systems that can be involved or time consuming to deliver through. Also it allows you to collect data that can help you gather information that provides insight into your activities and your customers to help optimise your online assets and journeys.
Read Dennis Wildman's full review
Sean Emmel profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Qubit to implement strategic A/B testing (also known as CRO: Conversion Rate Optimization) for various mid-to-large tier clients on various e-commerce platforms. We seek to improve overall site user experience, conversions (e.g., revenue per visitor, average order value, and other key performance indicators) and conversion rate, enhance/extend functionality, improve design and aesthetics, and in general make the site more efficient and easier to use for customers.
  • Qubit is a great tool for building experiments for A/B testing, replete with advanced JavaScript capabilities, numerous built-in modules, a robust API, and a "basic mode" editor for non-developers to use and build experiences.
  • Qubit also supports segmentation (e.g., segment users by device type, browser, location, etc.) and advanced URL targeting to really hone in a select user groups and personas.
  • For analyzing your tests' performance/data, Qubit offers advanced reporting within the dashboard and a great support team who will also pull raw data upon request.
  • Because Qubit is a newer tool, some small bugs are to be expected and have been found, most notably within using the actual UI of the tool.
  • The Qubit team is always enhancing their product which means it is undergoing constant development. This is a pro for sure in the sense that Qubit will continue to offer new features to users while also squashing prior release bugs, but it can also inadvertently introduce new bugs, which we've experienced mid-test development and/or worse--post test launch.
  • Qubit does not currently offer the ability to filter out reporting data in the dashboard by device type, browser, or other segmentation criteria. This means we have to make special requests to the Qubit team for this data, where other tools offer this easily directly in the dashboard.
Qubit is an excellent tool for CRO and A/B testing, especially when advanced JavaScript capabilities are desired. Evolution site redesign can also benefit from A/B testing and the use of this tool. Qubit has a robust API which can make building additional company-specific tools/bookmarklets easier, and there is a lot of data that one can leverage through this API. Qubit also offers personalization through the use of built-in components that can leverage Universal Variable information.
Read Sean Emmel's full review
Austin Limmer profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use qubit broadly across the business, but in the team that I am part of (Content) we use it use it for updates that would otherwise require an app release - such as hiding promotions that are only available for a short time. We also use it for content that we would like to be shown across all pages like service messages and banner promotions.
  • Instant, preview-able changes that can be performed from anywhere with just a web browser.
  • Makes targeting customers based on specific locations very simple.
  • Timed promotions that would finish in the middle of the night or on a weekend no longer need developer supervision.
  • Service can sometimes go down or become unresponsive and there is little we as a customer can do about it.
  • At peak work hours the updates can sometimes take a long time to show and require a few refreshes.
  • The autosave functionality will sometimes pick up a change mid way through and delay showing the change leading to some confusing errors when previewing the page.
Qubit is handy if you want to make a quick minor short-term change to the site. We often fix bugs with qubit that we then fix properly later with an app release. Timed and targeted promotions are ideal to do with qubit - especially if they need to end at inconvenient times. It isn't wise to do too many noticeable [promotions] as there is a jump in content between the html loading and the qubit js loading.
Read Austin Limmer's full review

About Qubit

Qubit uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.

Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.

Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.

Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.

Qubit Features

Has featureWebsite Personalization Technology
Has featureVisitor Analytics and Insights
Has featureBusiness Intelligence
Has featureA/B Testing Platform
Has featureTag Management

Qubit Screenshots

Qubit Integrations

Qubit Competitors

Qubit Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
5%
Mid-Size Companies (51-500 employees)
45%
Enterprises (> 500 employees)
50%

Qubit Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:UK, USA, France, Germany, Netherlands, Spain, Italy
Supported Languages: Our service can process all major languages