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December 28, 2017
Qubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.
- Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
- Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
- Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.
- Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
- At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
- Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
December 28, 2017
The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.
- Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
- Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
- Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
- Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
- Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
- Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.
December 04, 2017
We use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.
Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.
- Great A/B test ideas based on both quantitative and qualitative evidence.
- The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
- Excellent communication and clarity on test results.
- There is room for improvement on the velocity of getting new tests developed and QA'd.
- I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
- Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.
We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.
- Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
- Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
- Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
- Reporting - Cannot cross-pollinate your results into customer segments on the site.
- Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
- Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
January 06, 2018
Qubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.
- The feedback and help received from Qubit is one of their best aspects. At any point during the creation of tests, if I had any concerns or queries I could contact someone from Qubit and expect a reply within the hour.
- The ease and speed in which using the tools Qubit provide became second nature. Everything you've come to expect from an IDE packed into a browser window, from intellisense to SASS compiling.
- The documenation regarding the Deliver and Opentag services is sometimes lacking. If it does exist then it isn't usually enough for a beginner to get started with.
- The simple mode within Qubit Delivery could do with slightly more to it than it currently provides. Being able to create prebuilt elements that can be used in simple mode would be beneficial. At the moment these premade elements are limited to a few that fit only very niche requirements.
December 21, 2017
We use qubit on a daily basis both for A/B testing and content delivery. Implementing new functionality in qubit is much faster than asking developers to made some changes (and we actually measure the impact of those changes!). We also use qubit for personalisation and delivering "hand-picked" offers for selected segments and groups of customers.
- Fast and reliable
- Support from the qubit engineers
- Segmentation in showing results of A/B test
- Simple mode builder
1. CRO development
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite personalisation experience management
We use Qubit solely within the Marketing department as this team is responsible for onsite content, UX and of course marketing/merchandising activity.
- Being able to inject content into the exact places you want, and further target segments/devices etc. easily.
- Now that we've got our UV setup correctly, it's very powerful in its ability to target users, and pinpoint experiences without limitation.
- Capturing exit survey content and details in one place is very useful.
- Reporting could be improved, providing more stats such as projected value calculation, clicks, impact from other experiences live etc.
- Content production should be a hybrid of Basic (full GUI view) and Expert (only code view). We should be able to access the HTML/CSS and write this ourselves, letting the system manage the JS. Also, content production should be responsive - allowing us to build experiences for Mobile and Desktop in one experience.
- Qubit engineering and QA takes a long time to turn around. We should be looking at days rather than weeks.
- Setting a go-live and end dates to experiences would be really useful!
August 04, 2017
Qubit is used to enhance our websites across all of the business for CeX (but not for subsidiary Designer Exchange for contractual and cost reasons). It has been deployed on websites for all 12 CeX territory websites. The use of it is driven by members of IT (including myself) and Marketing. It allows us to try new ideas quickly without interrupting internal resources, therefore can respond quicker to certain things, we can a/b test those ideas, and use the data to determine if they are of benefit or not, putting an end to many conflicting opinions because multiple ideas can be tested. We can also personalise those tests and experiences using the data we pass to Qubit, which we are not currently able to do. That all applies to the Qubit Personalisation product along with Universal Variable. However we also use product recommendations which piggybacks of the previous mentioned products to produce something we would not be able to create in house at the same speed and quality. WIth the data we send Qubit, we and they can develop many more uses which alone we would struggle to build, such as personal and targeted email marketing and many other website enhancements.
- Market sector and industry knowledge. Using this, they have given us some excellent advice of what experiences to try, and using the data they gather from all clients are able to provide continual feedback and suggestions. This is a a credit to the staff they have exposed us to.
- The platform performs amazingly well. We have almost zero issues or downtime in the time we have been using them.
- Web experiences produced by Qubit always come out at a very high standard.
- Guidance / training on how we can run our own experiences if we have the resources.
Qubit is currently being used by our Omnichannel and Digital department to set up new experiences, test new experiences, understand trends and finally make an informed decision to go for a permanent solution on our website platform. It currently solves our key problem of lead time to have experiences set up and running on our website platform as it requires releases whereas Qubit provides a way of doing it almost immediately.
- Ease of use
- Knowledgeable support resources
- Super low time to market for experiences
- Missing: Industry suggestions for new experiences, suggestion of goals for existing experiences
- Missing: Email preview links functionality
- Missing: Enhanced design tool to do basic design related experiences on Qubit itself
November 01, 2017
Qubit is used for A/B testing and conversion rate optimisation on our website.
- We’ve been using Qubit for over 2 years. They are easily up there with the very best of all our suppliers. I love the fact that the tool allows us the ability to test out new ideas without tying up IT resource or incurring costs from external development agencies.
- In addition to offering intuitive and user friendly technology, the support team behind the solution is excellent. They are a constant source of new ideas and suggestions and are absolutely committed to helping us achieve our business objectives.
- Qubit have continually improved their technology since we've been using them. At the moment I can't think of any areas for improvement.
We use Qubit for local messaging, A/B testing and product recommendations on the home and product pages. It is just used in the eCommerce department, it is a huge part of our website and on-going strategy.
- The team is strategic and gives great advise and direction.
- The back-end system is easy to use and manage.
- There should be more templates so that people without HTML skills or knowledge can create tests. I do believe this is being developed.
April 24, 2017
Qubit is addressing several significant needs for multiple departments (Customer Service, IT, Marketing, User Experience) within our company:
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
Used for A/B testing as we have limited development resource and lead times. It's being used by the UK eCOMMERCE department only. It addresses the need to understand how to optimise the site to improve conversion, UX and CX. It also supports us with the ability to make faster changes to the site which is one of our largest restrictions.
- Good functionality, team of engineers and designers on board - feels like you're in expert hands.
- Advanced functionality with endless possibilities.
- Good account management set up means you'll always have a contact, training and ongoing support.
- Cheaper packages or discounts on additional modules for existing and loyal users.
- Faster speed - often we're restricted on the timelines and queues with engineers and can only run a test a time.
- High staff turnover - not ideal for daily contacts and relationship building.
August 23, 2017
We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
- Segmentation
- Personalization
- Ideal for both advanced and non advanced users
- Could include more programming features for advanced users
- Could improve platform performance
- Could have better integration with third parties
June 05, 2017
We use it for the A/B testing and quick releases of temporary website functionality to speed up time to market.
- A/B testing
- Personalization
- Tag management
- Reporting on A/B test results
- Affect it has on the speed of the website
- General reporting and access to data that they collect through the tag
August 26, 2016
Qubit is currently being used by the marketing team as a way to create tests to drive conversion rate improvements. This is predominantly within the basket funnel and across top landing pages. We also use the test build platform as a way to implement quick changes to our sites that would otherwise require CMS changes, or dev work. We've used this functionality to help during product launches (promotional banners). We're collecting huge quantities of data, which we will eventually use to help drive our personalisation agenda - through creating a new customer experience (CX) for different types of customers, based on their previous website and transactional behaviour.
- Strong technical and strategic teams. The guys at Qubit are really smart, and know their platform well. Integration was very smooth, with our IT team working directly with the Qubit team to get the relevant script in place (the more details stuff - the basic tags were done in 30 seconds). By far the most painless integration I've had to do with a 3rd party.
- Good WYSIWYG editor. The test build is really straight forward and easy to use, which means that my team can create basic tests in minutes and get them live on the site. Helps support an agile marketing environment.
- Responsiveness of the team. I don't think I've ever waited longer than a couple of hours before receiving a response from Qubit. The team are always on point, with regular meetings with my team. They are always on top of deliverables, and work above and beyond to deliver in a timely manner
- I feel that we could be making better use of the Decipher platform (this is where you can ask for custom reports to be created by the Qubit team on key areas you want constant data on). We cannot create any of these ourselves, which means we are dependent on the Qubit team - and often, you don't really know how you want data to be visualised until you play around with it. This creates a lengthy process. These reports are also not automatically updated, and so depend on the Qubit team updating daily/weekly. I know that lots is being done in this space, and so am interested to see what happens to this module - and how Qubit extract greater value from it (as I do think there is a lot of value still to be pulled).
- My team use the Qubit platform more than I do, however when I was using it (and I believe this module may have since been replaced), I didn't feel that the 'Discover' module was a huge amount of use vs. what I could pull from GA. The timelines were pre-defined (last 90 days rolling), and I didn't find the UI as user friendly as other analytics platforms. It wasn't a fundamental issue as I wasn't really using Qubit as a web analytics tool at the time. As I said, I think that Qubit have addressed this and have replaced it with an even better tool.
December 08, 2016
Qubit Team transformed a technology into a product to drive and understand dynamic customer segments
We used Qubit across the digital team. Visitor Opinion was used to identify some key points of growth and the reports were dedicated to the CEO. The Qubit team helped us understand how the Qubit platform could insure our company had a successful growth strategy. The Qubit team's support was imperative to understanding how we could build a growth hacking strategy and what to do to drive it through Qubit's marketing cloud.
- The team support
- Data preparation for strategic review
- Growth hacking project management
- Test throught multi-device environment
- CRM algoritms into A/B test console
December 07, 2016
We have utilized Qubit mostly for design challenges on our website. Qubit has allowed us to A/B test more efficiently as well as merchandise more creatively to our customers where our platform couldn't.
- Allows you to look at user experience data in a visual easy to read way.
- We were able to GEO target customers and give them product selection based on weather, for an uplift in sales.
- Our design team was able to be more creative with the Qubit tool.
- Having a smaller customer base, the experiences always needed more data.
- Depending on the web browser it was sometimes buggy when trying to view experiences or set them up in the tool.
August 03, 2016
Qubit gives us another effective tool to map customer journeys and get insight from how they are moving across and through our website. Qubit also helps us measure the effectiveness in our initiatives, in particular allowing us to probe deeper into how our activities are helping customers with their needs.
Qubit has been particularly useful in setting up short term initiaves and changes in an agile way, quickly getting the initiative live and capturing the data we need for analysis. This has been valuable to me from a campaign perspective, as we are able to get quality outcomes with less investment and development time. It is being used across a few departments currently and will likely be used by more departments in the future.
Qubit has been particularly useful in setting up short term initiaves and changes in an agile way, quickly getting the initiative live and capturing the data we need for analysis. This has been valuable to me from a campaign perspective, as we are able to get quality outcomes with less investment and development time. It is being used across a few departments currently and will likely be used by more departments in the future.
- Provides a tool to quickly put initiatives in place.
- Collect and analyse data from customers journeys online.
- Can increase the effectiveness of your online assets.
- Provide more information to us about all the ways Qubit can help us.
July 26, 2016
We use Qubit to implement strategic A/B testing (also known as CRO: Conversion Rate Optimization) for various mid-to-large tier clients on various e-commerce platforms. We seek to improve overall site user experience, conversions (e.g., revenue per visitor, average order value, and other key performance indicators) and conversion rate, enhance/extend functionality, improve design and aesthetics, and in general make the site more efficient and easier to use for customers.
- Qubit is a great tool for building experiments for A/B testing, replete with advanced JavaScript capabilities, numerous built-in modules, a robust API, and a "basic mode" editor for non-developers to use and build experiences.
- Qubit also supports segmentation (e.g., segment users by device type, browser, location, etc.) and advanced URL targeting to really hone in a select user groups and personas.
- For analyzing your tests' performance/data, Qubit offers advanced reporting within the dashboard and a great support team who will also pull raw data upon request.
- Because Qubit is a newer tool, some small bugs are to be expected and have been found, most notably within using the actual UI of the tool.
- The Qubit team is always enhancing their product which means it is undergoing constant development. This is a pro for sure in the sense that Qubit will continue to offer new features to users while also squashing prior release bugs, but it can also inadvertently introduce new bugs, which we've experienced mid-test development and/or worse--post test launch.
- Qubit does not currently offer the ability to filter out reporting data in the dashboard by device type, browser, or other segmentation criteria. This means we have to make special requests to the Qubit team for this data, where other tools offer this easily directly in the dashboard.
November 11, 2016
We use qubit broadly across the business, but in the team that I am part of (Content) we use it use it for updates that would otherwise require an app release - such as hiding promotions that are only available for a short time. We also use it for content that we would like to be shown across all pages like service messages and banner promotions.
- Instant, preview-able changes that can be performed from anywhere with just a web browser.
- Makes targeting customers based on specific locations very simple.
- Timed promotions that would finish in the middle of the night or on a weekend no longer need developer supervision.
- Service can sometimes go down or become unresponsive and there is little we as a customer can do about it.
- At peak work hours the updates can sometimes take a long time to show and require a few refreshes.
- The autosave functionality will sometimes pick up a change mid way through and delay showing the change leading to some confusing errors when previewing the page.
November 11, 2016
Currently we are using it in the public marketing side. We A/B test and are currently getting customer feedback. Will be implementing promos and abandon cart email through Qubit. Also segmenting visitors by GEO, demographic, and shopping habits. This has allowed us to show the proper messaging to increase both user interaction as well as the all important increase in conversions.
- Support and customer service
- Testing ideas
- Helping us push the site to new levels of awareness
- Qubit's UV has given us insight into not only who our ideal customer is but how to better their experience with us online.
- The ease of quickly setting up experiences and seeing results - good or bad in a comprehensive and simple format.
- Now that we have implemented all of UV and have been gathering more quantitative data on visitors we are looking forward to opening up all the possibilities Qubit has to offer us.
Qubit is central to our plans to both develop the website through iteration and personalise our customers' experience. It is used by marketing and IT, but for ideas that could come from any area of the business. We also use qubit for messaging when targeted customers leave certain pages. Similar to what Yieldify do, but within the system.
We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
We also use the consultancy side to make sure we get the best out of the system and over time this will allow us to be self-sufficient.
- I think the account management is excellent
- The system is powerful and over time becomes more powerful
- Simple statistical interface
- Flexible and capable to tailor your needs
- The system is flexible and powerful but with that comes a certain complexity - it's not a point and click system.
- As the system grows, the cost of the system goes up - the danger is that developments you want and need come at a cost when you are already committed to the system.
October 24, 2016
We have been using QuBit in two primary ways;
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
- A/B testing of complex changes to the customer journey (as opposed to simple/show/hid/change colour tests)
- Providing a development stream which can run independently from standard development (therefore maximising resource capacity)
- The tool is clearly very powerful, but the most impressive changes require javascript coding to implement. One of the key benefits of QuBit is the ability to make site changes without needing development resource, so this creates a catch 22 of sorts. Adding more capability to the non-coding interface would be a real advantage.
October 21, 2016
The Online Marketing and Merchandising department has used Qubit for AB/MVT Testing, Analytics, Self Segmentation and Customer Feedback. In the future we will also be using Qubit technology for Personalisation, Re-targeting, Abandonment, Product Recommendations and much more.
Qubit upgrades their technology and product offerings often. Which always opens up new avenues for increasing conversion rate and engagement.
The aim is to increase the conversion rate of key sales funnels via a process of testing, provide a level of analytics just not possible using other software and learn to understand our customers better - what they want and how they behave.
Qubit upgrades their technology and product offerings often. Which always opens up new avenues for increasing conversion rate and engagement.
The aim is to increase the conversion rate of key sales funnels via a process of testing, provide a level of analytics just not possible using other software and learn to understand our customers better - what they want and how they behave.
- Dedicated account management from experienced e-commerce professionals. There is a lot they can teach you, even if you fancy yourself an e-com expert.
- Analytics. The Decipher software is the best analytics package I've ever seen. Coupled with an account manager who knows how to use it - you're getting insights you've never had before.
- Testing. Stop assuming that you know how to design web pages, sales funnels or forms. Test, test, test!
- They could churn out tests at a greater rate and at a better pace.
- Qubit products are priced individually. This makes it hard if you have to keep going back to the business asking for £x amount to do something. Most of their competitors have a yearly fixed fee for all of their services.
Qubit Scorecard Summary
What is Qubit?
Qubit uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Categories: A/B Testing, Ecommerce Personalization
Qubit Screenshots
Qubit Videos (2)
Qubit Downloadables
Qubit Integrations
Qubit Competitors
Qubit Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 5% | |
| Mid-Size Companies (51-500 employees) | 45% | |
| Enterprises (> 500 employees) | 50% |
Qubit Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | UK, USA, France, Germany, Netherlands, Spain, Italy |
| Supported Languages: | Our service can process all major languages |