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Qubit uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. We combine quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Qubit has received investment from Balderton and Accel totalling more than $36 million.https://dudodiprj2sv7.cloudfront.net/product-logos/7U/U0/7LQJX3DQ4V7D.JPEGQubitQubit - Segmentation, Personalisation and Optimisation2017-08-23T19:32:08.489ZQubit is used within the e-commerce team to serve targeted functionality, segment live visitors and test UI and UX theories. Currently, it is being used widely to improve international personalisation.,Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.,Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.,7,So far we've managed to affect most customers on our site as many features we've tested have gone on to be implemented on our site. As Qubit provides a relatively simple interface to segment visitors we've often got several tests served at 100% audience size as it is actually more efficient to use the container that is already on the page to serve new elements or update elements on the page.,We are able to query various details about the customer that would otherwise be extremely difficult, in order to identify geography or device types to affect their experience. We've consistently seen good return on often minor updates to the UI.
As Qubit collects vast amounts of detail from our site we're able to test advanced functionality to validate theories that might otherwise be difficult to quantify. Their attribution algorithms seem to do a good job of projecting the effect of tests
Qualitative tests, such as feedback request forms have helped add to our interaction with customers, and have helped identify key areas on the site and in our offerings that we are able to address.,We've used customer data to conditionally trigger banners, update website copy and fire events at times that are relevant to the customer individually. Qubit provide a vast level of detail on the customer, which I guess depends on the data that the client is able to pass on to them in the first place.,ENGAGE, Rackspace, Google Analytics,8,8,8Gideon CaspiQubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations2016-02-23T21:25:57.689ZThe Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.,Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.,Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.,8,Qubit was able to help us provide content and offers that improved the customer experience in a number of scenarios. In particular, Qubit helped us deliver custom content around some complex pricing issues. Moreover, they helped us get those solutions live on the site quickly, ensuring our customers got the content they needed without a lengthy implementation process.,Adobe Target, Maxymiser, Optimizely and SiteSpect,Unfortunately, we weren't able to leverage Qubit's end-to-end data and analytics capabilities. We had an established analytics tool which they weren't able to integrate with, so we had to map data as a work around.
We found Qubit's dashboards and data collection methods useful in quickly understanding how tests were performing and deciding on next steps.
Although there were limitations in mapping data or needing to scrape our site rather than read directly from Qubit's data layer, Qubit still helped us find ways to effectively execute most of the initiatives we identified.,Because of the limitations in the integration with our own data and analytics, we weren't able to leverage this feature fully. We were still able to make use of certain real-time data to provide personalized content and offers to individual customers, frequently to great effect. Given the time and resources, I expect we would have been able to make better use of Qubit's customer data.,SiteSpect, Demandware, Adobe Analytics,9,8William Van FleetGreat platform and service to test your ideas and ultimately increase conversion2016-03-22T15:59:07.780ZWe use Qubit to gather user feedback, analyse user behaviour, form hypothesis and build MVT and A/B tests and finally, monitor the results. The platform is predominately used within the eCommerce department however test results are shared throughout the organisation and ideas are encouraged from all staff.
Using Qubit allows us to quickly test new ideas; helps us make important design decisions; gives us a better understanding of what influences buying behaviour, helps steer our development roadmap and most importantly, improves overall conversion.,Great A/B test ideas based on both quantitative and qualitative evidence.
The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
Excellent communication and clarity on test results.,There is room for improvement on the velocity of getting new tests developed and QA'd.
I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.,9,We have used Qubit's services and platform to test hypothesis, prioritise feature development, understand user behaviour and to try to help instill an evidence based decision making culture within our organisation. To date we have launched around 40 A/B tests, received almost 25,000 items of feedback, launched two bespoke surveys and are currently trialling a number of other optional modules.,Monetate, Optimizely and Visual Website Optimizer,The Qubit platform and service has reduced our reliance on our internal IT team to implement changes on site.
Test hypothesis can be created relatively quickly and the test outcome, either conclusive or inconclusive, provides answers that would not otherwise be very difficult to answer.
The platform and process helps to introduce a culture of using evidence to make decisons.,The Qubit platform is very important to us to help introduce personalisation features on site.,Google Analytics, Bazaarvoice Conversations, JIRA Software, Google Tag Manager, Oracle ATG Web Commerce, Google Search Console,8,9Niall TottenQubit - User review2017-04-13T20:50:54.199ZWe currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.,Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.,Reporting - Cannot cross-pollinate your results into customer segments on the site.
Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.,8,Qubit influenced our decision in adding delivery counters and urgency messaging to the website, both of which saw positive results for the business, and gives the customer more accurate real time information about what delivery or customer service they should be expecting upon conversion.,user conversion, vwo and google optimise,This is honestly an area that we haven't been able to make work for us.,Data, again is an area of Qubit that we haven't mastered. We have been able to create customer segments and see opportunities arise because of Qubit, but not been able to take advantage much more than that.,Magento Community Edition,10,10,10,10,10Joe DingleyQubit - Why we use it and why you should too.2016-02-29T15:40:59.399ZQubit is used by a wide variety of departments within the company and in many different ways. My first experience with Qubit was when I had been tasked to change one of the tracking tags on our website. Due to the seamlessness that Qubit delivers these tags I didn’t even realise that we had a tag manager and was amazed to find out exactly how powerful and useful Qubit was. These days I use the Qubit services on a daily basis to create and deploy A/B tests to our website to improve customer experience and increase conversion rates.,The feedback and help received from Qubit is one of their best aspects. At any point during the creation of tests, if I had any concerns or queries I could contact someone from Qubit and expect a reply within the hour.
The ease and speed in which using the tools Qubit provide became second nature. Everything you've come to expect from an IDE packed into a browser window, from intellisense to SASS compiling.,The documenation regarding the Deliver and Opentag services is sometimes lacking. If it does exist then it isn't usually enough for a beginner to get started with.
The simple mode within Qubit Delivery could do with slightly more to it than it currently provides. Being able to create prebuilt elements that can be used in simple mode would be beneficial. At the moment these premade elements are limited to a few that fit only very niche requirements.,10,One of the most useful features of the Qubit Deliver platform was how easy it was to control every aspect of when and where the tests are shown. This means from what time, what device, what page, everything. Using this we were able to have temporary countdowns placed onto the website that started at a set time, had the exact style and wording we wanted and could be timed within the Deliver platform exactly when to revert back and hide the countdown. This saved a lot of time and releases if it had to be done outside of Qubit.,The reports generated from the tests completed on the website have been the deciding factor in a large amount of decisions within the company.
The fact that Qubit isn’t merely the middleman to deliver tests and provide tags is one of their best features, they are included in the whole process from the design and implementation all the way through to the analysis of the results and provide suggestions on the ways forward.,Akamai, AppDynamics,9,9,8,8,9Adam Rooney
Unspecified
Qubit
196 Ratings
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