Yahoo Gemini: Useful When Appropriate
November 18, 2018
Yahoo Gemini: Useful When Appropriate
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Yahoo Gemini
Within my company, my department used Yahoo Gemini to reach a unique target audience with native advertising. Gemini addresses the issue of reaching users who may not be ready to search for specific services, so a native advertising campaign helps to introduce an untapped audience to the services and brands that help to promote. Later, we target these users with paid search advertising.
- Native advertising
- Ability to reach untapped audience
- Good customer service reps
- Reach/volume of impressions
- Quality of placements
- Clarity of placements
- Positive Cost per Impression
- Positive Cost Per Click
- Negative Cost per Conversion
I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and Linkedin advertising platforms.