Yahoo Gemini: Useful When Appropriate
Anonymous | TrustRadius Reviewer
November 18, 2018

Yahoo Gemini: Useful When Appropriate

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Yahoo Gemini

Within my company, my department used Yahoo Gemini to reach a unique target audience with native advertising. Gemini addresses the issue of reaching users who may not be ready to search for specific services, so a native advertising campaign helps to introduce an untapped audience to the services and brands that help to promote. Later, we target these users with paid search advertising.
  • Native advertising
  • Ability to reach untapped audience
  • Good customer service reps
  • Reach/volume of impressions
  • Quality of placements
  • Clarity of placements
  • Positive Cost per Impression
  • Positive Cost Per Click
  • Negative Cost per Conversion
I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and Linkedin advertising platforms.
Yahoo Gemini is appropriate for an awareness campaign that wants to reach a large number of users in a short time. Gemini's native advertising is also particularly useful if your advertising campaign has high quality and eye-catching visuals - the new carousel ad format is particularly useful for promoting good visuals that fit within an advertising campaign.