Great ROI, Low Traffic - The Gemini Conundrum
Brandon Mitchell | TrustRadius Reviewer
Updated April 24, 2019

Great ROI, Low Traffic - The Gemini Conundrum

Score 8 out of 10
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Verified User
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Overall Satisfaction with Yahoo Gemini

Yahoo Gemini was used as another channel for our company's paid search efforts on behalf of our clients in addition to Bing and Google. It appears Gemini has since been integrated into Bing.
  • Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
  • Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
  • Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.
  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
  • High ROI for limited spend.
  • Another channel to compliment Bing and Google paid efforts.
In terms of ROI, Bing ~ Gemini > Google. However, Google's massive amounts of traffic nullify ROI returns. In terms of traffic, Google > Bing > Gemini.
If you're looking to get as much ROI as possible, this platform will afford you some minor successes. For that alone, it is worth considering.