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Yahoo Gemini, A Robust Native Platform
December 16, 2019

Yahoo Gemini, A Robust Native Platform

Vincent Misiewicz | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yahoo Gemini

Our paid media team uses Yahoo Gemini for various clients in several different industries. It is mainly used for campaigns where the objective is general awareness, but have seen some converting traffic come through, although only to a limited degree. There is considerable space/ad formats available, and the interface is pretty easy to work with. It can also be used effectively when the product your running a campaign for has low search volume, or you're seeing a lot of unique informational queries that are hard to weed out.
  • Interface fairly easy to work with
  • Can show images, considerable copy, several ad formats available
  • Newly created/duplicated ads are put on "hold", which is actually approval (I think), but in general is unclear
  • Cannot directly download monthly invoices, which is a problem for our organization, actually the only platform I've seen that didn't have this option available
  • Can help spend budget when other channels are not viable
  • Great looking easy to create ad formats great for awareness
Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics.
There is not really any support to think of. The only way I was able to talk to an actual person was through submitting a sales request to someone not even working for Gemini. This was about as helpful as you'd imagine. I still do not know how to download monthly invoices. They do have a decent knowledge base, which I guess would be good for beginners but if you have experience in the common advertising platforms and have a specific question, not really that great.

Do you think Yahoo Native delivers good value for the price?

Yes

Are you happy with Yahoo Native's feature set?

Yes

Did Yahoo Native live up to sales and marketing promises?

Yes

Did implementation of Yahoo Native go as expected?

Yes

Would you buy Yahoo Native again?

Yes

Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.