Item: Yext
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

It is being used to support our hyper-local strategy by managing and creating our main listings, and a bunch of citation listings through all of their APIs. We also effectively manage our listings with any required update(s) to ensure that our NAP (Name, Address, Phone) data is consistent throughout the internet. We also manage the suppression of duplicates through Yext.

Pros and Cons

Creating Citation Listings
Updating Citation Listings
Duplicate Suppression

Customer Service
Technical Support

Return on Investment

Increased listing views
Increased listing actions

Alternatives Considered

Whitespark

Unlike Yext, which is a subscription model, Whitespark allows you to pay once to disseminate your information throughout their network and offers a very reasonable price to send any updates through the network if your NAP data has changed. Yext offers annual agreements and a constant connection to their API. If you have a lot of NAP changes, Yext is worth it.

Support Rating

I felt like I was the technical support person sometimes, having to prove that there is indeed an issue. That could have easily been avoided if a minimal effort was given. I would note that a new account manager came on and was much better, but the damage was already done.

Key Insights

Do you think Yext delivers good value for the price?

Are you happy with Yext's feature set?

Yes

Did Yext live up to sales and marketing promises?

Did implementation of Yext go as expected?

Would you buy Yext again?

Other Software Used

eClincher, Wix, Zoho CRM

Likelihood to Recommend

Yext is best for large businesses with many locations. When I worked for a larger company, it worked really well and the team was really responsive.

When you are a smaller player, they don't care too much to reply to your issues (two business days per response).

Yext for Small Businesses - Probably Not the Best Choice

Overall Satisfaction with Yext