Yext for Small Businesses - Probably Not the Best Choice
July 23, 2020

Yext for Small Businesses - Probably Not the Best Choice

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yext

It is being used to support our hyper-local strategy by managing and creating our main listings, and a bunch of citation listings through all of their APIs. We also effectively manage our listings with any required update(s) to ensure that our NAP (Name, Address, Phone) data is consistent throughout the internet. We also manage the suppression of duplicates through Yext.
  • Creating Citation Listings
  • Updating Citation Listings
  • Duplicate Suppression
  • Customer Service
  • Technical Support
  • Increased listing views
  • Increased listing actions
Unlike Yext, which is a subscription model, Whitespark allows you to pay once to disseminate your information throughout their network and offers a very reasonable price to send any updates through the network if your NAP data has changed. Yext offers annual agreements and a constant connection to their API. If you have a lot of NAP changes, Yext is worth it.
I felt like I was the technical support person sometimes, having to prove that there is indeed an issue. That could have easily been avoided if a minimal effort was given. I would note that a new account manager came on and was much better, but the damage was already done.

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Yext is best for large businesses with many locations. When I worked for a larger company, it worked really well and the team was really responsive.

When you are a smaller player, they don't care too much to reply to your issues (two business days per response).