It's Okay
February 26, 2020

It's Okay

Lauren Ericksen | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yoast Wordpress SEO Plugins

My company has a few websites that are off our platform and using WordPress, so as their SEO analyst I had to become familiar with the software. The SEM department of the company uses Yoast and quite honestly it becomes useless when we are trying to target a handful of focused keywords.

Pros

  • Creates a redirect when I change permalinks, something most other redirect plugins don’t do.
  • It gives internal link suggestions.

Cons

  • The internal link suggested aren't always great suggestions.
  • I don’t need the content insights feature telling me what words I use most on a page.
  • It really hasn't done much to help or take away.
  • Get the free version so you're not paying for something you can easily do on your own.
Yoast doesn't even compare to these other products. I would spend more time learning about SEO and doing everything yourself rather than trusting Yoast to do it for you. I chose Yoast only because of the off-platform websites we have and the clients wanted to understand the product and use it to benefit their site.
I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.

Do you think Yoast delivers good value for the price?

No

Are you happy with Yoast's feature set?

No

Did Yoast live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Yoast go as expected?

Yes

Would you buy Yoast again?

No

There are so many other software out there that give you so much more helpful information than Yoast SEO Plugins. If you're new to the digital scene this this is something that's great to start out with. But if you've been in the field for a while then Yoast can actually be really frustrating to use because you're smarter than the system.

Yoast Feature Ratings

2.9
Keyword analysis
3
Backlink management
2
SERP ranking tracking
3
Page grader
3
Competitive analysis
3
Site audit / diagnostics
3
Site recommendations
3
Task management
3
Local SEO
3
Social SEO
3
Mobile SEO
3
Global SEO
3
Multi-domain support
3
Integration with web analytics tools
3

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