Overall Satisfaction
ZoomInfo is used by our field sales reps, inside sales reps, and by marketing team members that focus on lead generation. It integrates into our Salesforce and is only seen by the certain users that need access to it. We have tried various other data intelligence tools (Hoovers, InsideView) and ZoomInfo has the best user-interface for our sales reps. It allows our reps to ammend contact, lead, and account data when needed and also conduct larger searches based on key demographics.
- Integration with Salesforce
- Their industry search options aligned perfectly with our target
- Their searches yielded the best results we have seen
- Integrate into Marketing Automation tools
- Allow easier list imports into SFDC. Currently lists export as CSV that need to be uploaded seperately
- We also used Zoom to cleanse our database and getting the information back into our system was time-consuming
- Fewer complaints from sales reps over bad data
- Sales reps take less time doing research because they can find new names with ease
- InsideView,Hoovers,Netprospex
I pulled a sales rep on all demos with me while we were evaluating. The usability that Zoom provided made it the best choice for Billtrust. Also, the rep was impressed the most by Zoom when she asked for more complicated and specific searches. The number of names we received with emails or direct dials has greatly helped the sales team.