Accurate Data, Easy-to-Work-with Pricing Model
December 14, 2018
Accurate Data, Easy-to-Work-with Pricing Model
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
As we began to look at ways in which we could effectively conduct outbound campaigns, we needed to find a reliable solution for prospect contact information. Previously, we had used another vendor that really fell short in this area and our marketing suffered as a result. This time around as we looked at doing email marketing, cold calling, and direct mail --- ZoomInfo provided data that was often accurate and trustworthy.
Pros
- Provides accurate prospect data - Names, titles, phone numbers, and addresses were usually spot on. ZoomInfo has technology to collect these from the email signature lines of thousand of people. This data is regularly updated.
- Good licensing model - The old way of working with prospect lists was you were granted a certain time period to use prospect data and then once that time passed, you were on your honor to stop using it. (Hard to do in today's world ... like putting a Genie in a bottle.) ZoomInfo gives you access to an online database that is continuously refreshed. Once you download a contact, a credit has been used. You keep the info for as long as you like.
- Comprehensive database - We've been able to access thousands of names in a variety of industries (and sub-industries) as well as competitor customer data. The breadth is pretty impressive.
Cons
- Tagging used contacts - We struggled figuring out how to tag contacts from a list that were used (downloaded) previously and had some overlap as a result. Once we found a good way of doing that, ZoomInfo was good at crediting back contacts that were inadvertently used twice.
- Incomplete information - Even though most of the data was good, the number of contacts that were missing email, phone, or other information was not insignificant.
- We were able to conduct outbound campaigns effectively and without needed to worry about weird user agreements.
ZoomInfo is a better solution that more traditional list vendors (Hoover's, InfoUSA) because its technology allows for the capture of more accurate prospect data. It's also refreshed more often (every 6 months or so, as I recall). The pricing model is also less prohibitive. You don't have to worry about scrubbing a CRM of a rented list should the license agreement prohibit you from using that data behind a certain point. (The penalties around those user agreements are pretty freaky!)
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