Data quality: good. Usability: bad.
June 16, 2020

Data quality: good. Usability: bad.

Cameron Davis | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use Zoominfo for our own marketing and on behalf of our clients.
  • Seems to have more contact points than other platforms (personal emails, cell phones).
  • Management hierarchy display is somewhat helpful.
  • NAICS/SIC filter options are nice... if...
  • Intent feature is very cool.
  • The boolean logic is terrible and extremely confusing to enter a "not" command.
  • LinkedIn URL's require an email to support to append an exported file.
  • Because of the (lack of) boolean logic, the platform requires a lot of downloading of preview files, scrubbing and then re-uploading a file and again - exporting it to get a clean contact list.
  • Depending on the export type (companies, contacts, intent), the CSV file formats (column headers) are different for each export.
  • It is time-consuming and requires a lot of manual validation of information to be useful.
Apollo is immensely better in its intuitiveness of usability - but, the basics of the data output seem a little questionable. A lot of "guessed" and "extrapolated" emails, which would seem to be one of the tenets all data companies should be able to brag about.
The one thing ZI has going for it is the data quality itself... if you can actually narrow your search correctly, the accuracy and number of contact points is pretty good.

The biggest drawback - singularly - is usability. It is extremely complicated to use any boolean logic. The general logic is also skewed in that the combination of some filters equal "this + that" and others are "where this and that intersect" and there is no obvious way to identify or control that without a lot of trial and error. (The solution would be to build in boolean features at the platform level rather than the search level. Meaning, for instance, if I enter a job function in ("c-suite") and want to exclude CFO's, similar to the include "Job Title" field, why not make an exclude field? Would be so much easier than figuring out all the "add a positive so that you can create a negative" that is the current process.)

The NAICS/SIC filters are nice except that there doesn't seem to be a lot of effort in maintaining or updating those codes. You're better off searching by company or industry keywords than relying on these codes... you'll get a bigger pool to start with.

Finally - the LinkedIn append process is time-consuming. Seems like such an easy thing to be able to export. If ZI would commit their developers to including this in a contact export, it would save tons of man-hours (and dollars) in customer support with their team manually appending files... and make your clients happier in NOT having to wait 3 days to get a file back.

ZoomInfo SalesOS Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Salesforce integration
Not Rated
Company/business profiles
Alerts and reminders
Not Rated
Data hygiene
Automatic data refresh
Not Rated
Filters and segmentation
Sales email templates
Not Rated