Data quality: good. Usability: bad.
Overall Satisfaction with ZoomInfo
We use Zoominfo for our own marketing and on behalf of our clients.
Pros
- Seems to have more contact points than other platforms (personal emails, cell phones).
- Management hierarchy display is somewhat helpful.
- NAICS/SIC filter options are nice... if...
- Intent feature is very cool.
Cons
- The boolean logic is terrible and extremely confusing to enter a "not" command.
- LinkedIn URL's require an email to support to append an exported file.
- Because of the (lack of) boolean logic, the platform requires a lot of downloading of preview files, scrubbing and then re-uploading a file and again - exporting it to get a clean contact list.
- Depending on the export type (companies, contacts, intent), the CSV file formats (column headers) are different for each export.
- It is time-consuming and requires a lot of manual validation of information to be useful.
Comments
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