Item: ZoomInfo Sales
Rating: 8
Author: Verified User

Overall Satisfaction with ZoomInfo

Use Cases and Deployment Scope

We mainly use it for adding new accounts into Salesforce within our TAM and SAM. I do a lot of research with parameters such as annual revenue, relevant industries, and NAICS codes. I also use it for enriching data of contacts. This includes adding their phone numbers and emails or sometimes adding contacts of relevant positions to accounts with no prior contacts.

Pros and Cons

Pros

Finding contact info on decision makers.
Saves immense amounts of time looking at companies.
Enriching large Excel sheets with phone numbers/emails/company names.

Cons

Adding more than 25 people at a time.
Exclusions with tags (instead of DISPLAYING the tagged companies, DON'T DISPLAY tagged).
More accurate annual revenue for private companies (hard to do).

Return on Investment

Grown database substantially.
Quicker to add them in, integrated with SF saves lots of headaches.
Negative: Have to double-check annual revenue a lot and spend lots of time uploading to Salesforce.

Alternatives Considered

I haven't used any others personally. ZoomInfo was the first program like itself I have used, and it has left a pretty good impression. I will keep an eye out for certain features when using other programs to see how it stacks up against ZoomInfo. My main issue is the cap at (25) uploading per upload.

Other Software Used

Salesforce CMS

Likelihood to Recommend

Again, it is really good for going through large volumes of companies and adding them to a database. However, it only lets you add in 25 at a time, so working through a list of 3000 ends up being a pretty large task. While revenue is accurate for public companies, it could be better for private. Also, the scoops feature is lacking for private. Nothing useful there.

ZoomInfo Sales Feature Ratings

Comments

Please log in to join the conversation

Great Software with one small (easily fixable!) annoyance!