ZoomInfo -- The ONLY way to "INFO your SALESFORCE INSTANCE!!" Enrich ... Find.. A++++ Data !!
February 04, 2021

ZoomInfo -- The ONLY way to "INFO your SALESFORCE INSTANCE!!" Enrich ... Find.. A++++ Data !!

Rob Thomason  ☁ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

We use ZoomInfo to enrich, clean and keep our data "warehouse" clean. As a daily driver we also use ZoomInfo as a source of truth for establishing new accounts and sourcing information such as phone numbers and Annual Revenue etc. There is no better "1 stop -shop than ZoomInfo". We would have to use multiple vendors for this purpose. We also use ZoomInfo to source technology users as well, actually it seems like we find new ways to use the tool every month-- we just figured out how to search by domains as Gov agencies change, buy .gov domains stay the same. We also use the scoops quite often as well and tie it all together with geographies.
  • Scoops
  • Technologies
  • Domains
  • Annual Revenue
  • Locations / Geography
  • Pop ups are hard to close on lap top screens
  • Users are hard to provision on lap lop screen
  • When getting close to renewal, the message won't go away from all users screens despite renewal is done.
  • Faster Campaigns on specific technologies
  • Amazing ability to quickly segment EMEA
  • Ability to find parent / subsidiary company data
  • Salesforce Lightning Friendly, easy adoption
We looked at Datafox in the past but, ZoomInfo was the best and delivered over and over- has never let us down. We had Data.Com and we are so happy we have stick with ZoomInfo. ZoomInfo never stops getting better in all ways. Their UI gets better, data sources get better and now they have a buyer intent tool. ZoomInfo is always working to deliver companies what we need before we ask for it, or asking us what we need and helping us solve problems, sometimes before we see them. Their data is great !!
ZoomInfo is best suited for a well integrated Salesforce shop where the Admin / Admin Team is trained and supported with strong data hygiene practice. Air Cover for ZoomInfo being the Single Source and it doing once a week enrich is the way to go. Have defined enrich rules and agreed upon criteria across the Organization is a must. The tool can't solve for poor policy or clicks your teams are making. ZoomInfo needs good policy and good people around it and it will make both even better. If your sales teams and or Salesforce Admin teams are not polished or tech savvy Admining ZoomInfo could be a challenge as its user friendly, but if you are already struggling with Salesforce , this will add a layer of complication to your stack. For best results, ZoomInfo needs to be integrated in Salesforce Lightning Experience and on the Page Layouts so your users are not leaving Salesforce to get data on Accounts, Contacts etc..

ZoomInfo SalesOS Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
Contact information
10
Company information
10
Industry information
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
10
Data hygiene
10
Automatic data refresh
10
Tags
10
Filters and segmentation
10
Sales email templates
10