Item: ZoomInfo Sales
Rating: 10
Author: Rob Thomason ☁

Use Cases and Deployment Scope

We use ZoomInfo to enrich, clean and keep our data "warehouse" clean. As a daily driver we also use ZoomInfo as a source of truth for establishing new accounts and sourcing information such as phone numbers and Annual Revenue etc. There is no better "1 stop -shop than ZoomInfo". We would have to use multiple vendors for this purpose. We also use ZoomInfo to source technology users as well, actually it seems like we find new ways to use the tool every month-- we just figured out how to search by domains as Gov agencies change, buy .gov domains stay the same. We also use the scoops quite often as well and tie it all together with geographies.

Pros and Cons

Scoops
Technologies
Domains
Annual Revenue
Locations / Geography

Pop ups are hard to close on lap top screens
Users are hard to provision on lap lop screen
When getting close to renewal, the message won't go away from all users screens despite renewal is done.

Return on Investment

Faster Campaigns on specific technologies
Amazing ability to quickly segment EMEA
Ability to find parent / subsidiary company data
Salesforce Lightning Friendly, easy adoption

Alternatives Considered

We looked at Datafox in the past but, ZoomInfo was the best and delivered over and over- has never let us down. We had Data.Com and we are so happy we have stick with ZoomInfo. ZoomInfo never stops getting better in all ways. Their UI gets better, data sources get better and now they have a buyer intent tool. ZoomInfo is always working to deliver companies what we need before we ask for it, or asking us what we need and helping us solve problems, sometimes before we see them. Their data is great !!

Other Software Used

LinkedIn Sales Navigator, Bombora

Likelihood to Recommend

ZoomInfo is best suited for a well integrated Salesforce shop where the Admin / Admin Team is trained and supported with strong data hygiene practice. Air Cover for ZoomInfo being the Single Source and it doing once a week enrich is the way to go. Have defined enrich rules and agreed upon criteria across the Organization is a must. The tool can't solve for poor policy or clicks your teams are making. ZoomInfo needs good policy and good people around it and it will make both even better. If your sales teams and or Salesforce Admin teams are not polished or tech savvy Admining ZoomInfo could be a challenge as its user friendly, but if you are already struggling with Salesforce , this will add a layer of complication to your stack. For best results, ZoomInfo needs to be integrated in Salesforce Lightning Experience and on the Page Layouts so your users are not leaving Salesforce to get data on Accounts, Contacts etc..

ZoomInfo -- The ONLY way to "INFO your SALESFORCE INSTANCE!!" Enrich ... Find.. A++++ Data !!

Overall Satisfaction with ZoomInfo