Zoominfo Sales - a comprehensive sales enabler.

ZoomInfo sales. It is our primary source for account IQ, intent, and contact sourcing. The primary objective is to understand which accounts and AEs or SDRs should prioritize from their account book based on intent signals, website visits, and aspects most likely to result in a purchase. Additionally, the people tracker option enables us to target new personnel in our accounts, track alumni movement, and approach them in their latest accounts.

My team has benefited from reducing the time spent on secondary research to understand which accounts and prospects are likely to engage. Their messaging is more targeted based on intent data, and the co-pilot helps design messages easily. The CRM update is automatically done, so there is significantly more time for my AE and SDR to spend on prospecting rather than account research.