ZoomInfo - A great B2B tool.
July 05, 2025

ZoomInfo - A great B2B tool.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Sales

Although some filtering options might seem complicated at first, they offer many advanced searching and filtering options, making it easier to find what you're looking for. Having a simple interface also helps locate buttons and options more easily, which is beneficial given that it saves a significant amount of time that would otherwise be wasted on convoluted UIs.
ZoomInfo Sales is a powerful tool for sourcing business contacts and company information. I use it primarily to find accurate contact details for decision-makers across various industries, and it consistently delivers reliable data. The platform’s filtering options make it easy to narrow down prospects by title, location, or company size. The value it adds in terms of time saved and lead quality is worth it for serious B2B outreach. Highly recommended for sales and marketing teams looking to scale their outreach efficiently.

Pros

  • Advanced Search & Filtering for acquiring contacts.
  • Verifying an address with the company's website and know it's the right one.
  • CRM & Sales Tool Integrations.

Cons

  • Limited International Coverage; ZoomInfo is very U.S.-centric.
  • Steep Learning Curve; The interface is powerful, but not always intuitive.
  • Data Accuracy Can Be Hit-or-Miss: While ZoomInfo generally provides reliable data, especially for larger companies, it can struggle with outdated contact information.
  • Improved Sales Pipeline Volume and Quality.
  • Enhanced Rep's Productivity.
  • Better Account Planning and Territory Mapping.
ZoomInfo Sales has added significant value to my role by helping me stay proactive, relevant, and better informed in my reseller relationships. Data Quality — Keeping Account Information Accurate and Actionable has undoubtedly been a key factor and one of the most important ones that I've noticed, as well as my coworkers.

Do you think ZoomInfo Sales delivers good value for the price?

Not sure

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

Why ZoomInfo Works Well:


Advanced filtering by title, company size, revenue, and industry


Access to direct dials and accurate work emails


Intent data to time outreach when interest is high


Integration with Salesforce and Outreach for smooth workflow Why ZoomInfo Falls Short:


Limited and less accurate international contact coverage


GDPR and regional privacy laws restrict available contact data


Fewer Scoops and intent signals for non-U.S. companies.

ZoomInfo Sales Feature Ratings

7.2
Advanced search
9
Identification of new leads
4
List quality
9
List upload/download
9
Ideal customer targeting
9
Load time/data access
3
9.7
Contact information
10
Company information
10
Industry information
9
7.8
Lead qualification process
6
Smart lists and recommendations
7
Salesforce integration
8
Company/business profiles
10
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
7
Tags
7
Filters and segmentation
9
7.0
Sales email templates
7

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