Overview
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that…
Klaviyo is an awesome resource for driving revenue
Klaviyo Review
We've loved the switch to Klaviyo! It's been an efficient tool for our business.
Email Marketing Master
Email Marketing Success With Klaviyo
Expensive but good
Great documentation, easy to learn and use
User-friendly Product with Opportunity for Improvement
My awesome Klaviyo review :)
There is no better tool for email than this.
OK, but should be much better
GREAT OPTION FOR EMAIL MARKETING!
Best ESP for the Value
How Klaviyo Differs From Its Competitors
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (80)8.787%
- Dashboards (81)8.585%
- List management (83)8.383%
- Email deliverability reporting (83)8.080%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.2WYSIWYG email editor(74) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.3Dynamic content(79) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(74) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(2) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.7A/B testing(75) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.7Mobile optimization(80) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(83) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.3List management(83) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(74) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.9Lead nurturing automation(62) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.2Lead scoring and grading(20) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(27) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.8Automated sales alerts and tasks(25) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.3Calendaring(6) Ratings
The software helps users maintain a calendar of all marketing activities.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.5Dashboards(81) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.3Standard reports(78) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(42) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(58) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.6Role-based workflow & approvals(25) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.8Customizability(33) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(5) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.8Third-party software integrations(6) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Klaviyo?
Klaviyo Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
- Supported: Mobile Push Notifications
- Supported: Product Reviews
- Supported: Segmentation and Personalization
- Supported: Customer Data Platform
Klaviyo Screenshots
Klaviyo Videos
Klaviyo Integrations
Klaviyo Competitors
Klaviyo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
Comparisons
Compare with
Reviews and Ratings
(218)Attribute Ratings
Reviews
(1-2 of 2)The email software to rule them all.
- Flows
- Design Layout
- Benchmark overviews
- Revenue attribution (specially in subscription)
- Image editing
- Font availability
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 90%9.0
- A/B testing
- 90%9.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 70%7.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 90%9.0
- Lead scoring and grading
- N/AN/A
- Data quality management
- N/AN/A
- Automated sales alerts and tasks
- N/AN/A
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
- API
- 80%8.0
- Role-based workflow & approvals
- N/AN/A
- Customizability
- 90%9.0
- Integration with Salesforce.com
- N/AN/A
- Good customer journey
- Increased revenue on retargeting emails
- Does not help much in the analytics tracking in subscription
- Facebook Advertising
- ReCharge
- Shopify
- Customer retention
- Upsell
- Customer winbacks
- Sales pushes
- Order updates and communication
- Upgrade the overall look of our emails
- Create flows to keep constant communication with out customers
- Reward program pushes
- Try new product upsells
- Create new flows to enhance customer lifecycle
- Price
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Time consuming to create flows, but that is because we wanted everything very custom for us.
- Flow Creation
- Database Segmentation
- Benchmark Monitoring
- Report pulling by sales
- Defericiation of profitability and sales attribution
Klaviyo: Effective, efficient and perfect for eCom.
- Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
- Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
- Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
- Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
- Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
- Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
- Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
- Pricing - The pricing can be a bit expensive, but it's worth it for the functionality that it offers.
- Partner support - I once filled out a request, sent an email, and got silence from their team.
- Some of the metrics you have to know how to navigate the platform in order to access (variations percentage opens, CTRs, etc.).
- Positive ROI for our clients - We have used this software to design best practice email sequences and flows, and individual campaigns that have increased client revenue by 30-50%, or tripled revenue in some cases.
- Positive ROI for us - This software solves a revenue generation problem for our clients. We run Facebook & Google ads to their site, and this email software helps facilitate sales on all ends. Helps us be more efficient and effective.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- N/AN/A
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 90%9.0
- Standard reports
- 70%7.0
- Custom reports
- N/AN/A
- Easier building
- Visual building
- Easier visibility in flow creation
- Better visibility in metrics
- Higher deliverability - Klaviyo holds its users to a higher standard in bounce rates and unsubscribes, which means that those using shared servers find themselves in inboxes more than junk folders.
- Specific custom solutions for e-com
- Pre-made templates
- Our clients have made more money on this platform :)
- Generating revenue from website visitors and potential customers.
- Test different messages and times against one another - Create variations of messages to see which messages are more effective.
- Track individual user data on websites - To see a particular person's activity on one of our clients' websites (whether that's visits, purchases, initiated checkouts, etc.)
- Measure success - It allows us to see conversion data - how many people opened emails, clicked on emails, and measure $ conversion.
- Upsell/cross-sell and increase revenue from current customers.
- Automation - It allows businesses to automate parts of their business with email follow up that meet their informational needs.
- Relationship management - It allows businesses to email their potential and current customers.
- We personally haven't used it this way - but we've seen some coaching businesses use this as their CRM simply because it's so easy to use. It could work in this way, but it would require that the entire site operate on a commerce site like Shopify.
- Split testing against other pop-up software. We've implemented pop-ups on sites with the Klaviyo basic pop-up and tested this against other pop up software.
- Demos for potential clients.
- Coaching.
- User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
- Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
- Email design: So easy to use, and more friendly than some other visual builders that we've used.
- Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.