Overview
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that…
Klaviyo is an awesome resource for driving revenue
Klaviyo Review
We've loved the switch to Klaviyo! It's been an efficient tool for our business.
Email Marketing Master
Email Marketing Success With Klaviyo
Expensive but good
Great documentation, easy to learn and use
User-friendly Product with Opportunity for Improvement
My awesome Klaviyo review :)
There is no better tool for email than this.
OK, but should be much better
GREAT OPTION FOR EMAIL MARKETING!
Best ESP for the Value
How Klaviyo Differs From Its Competitors
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Unified Data
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Mobile optimization (80)8.787%
- Dashboards (81)8.585%
- List management (83)8.383%
- Email deliverability reporting (83)8.080%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $20 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.2WYSIWYG email editor(74) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.3Dynamic content(79) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.9Ability to test dynamic content(74) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(2) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.7A/B testing(75) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.7Mobile optimization(80) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(83) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.3List management(83) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.8Triggered drip sequences(74) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.9Lead nurturing automation(62) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.2Lead scoring and grading(20) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(27) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.8Automated sales alerts and tasks(25) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.3Calendaring(6) Ratings
The software helps users maintain a calendar of all marketing activities.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.5Dashboards(81) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.3Standard reports(78) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.1Custom reports(42) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(58) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.6Role-based workflow & approvals(25) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.8Customizability(33) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.4Integration with Salesforce.com(5) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.8Third-party software integrations(6) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Klaviyo?
Klaviyo Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
- Supported: Mobile Push Notifications
- Supported: Product Reviews
- Supported: Segmentation and Personalization
- Supported: Customer Data Platform
Klaviyo Screenshots
Klaviyo Videos
Klaviyo Integrations
Klaviyo Competitors
Klaviyo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) |
Comparisons
Compare with
Reviews and Ratings
(218)Attribute Ratings
Reviews
(1-25 of 84)Klaviyo - fantastic for ecommerce businesses
Not so well-suited for B2B service businesses serving small amounts of clients
Klaviyo is an awesome resource for driving revenue
Klaviyo Review
We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!