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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    123FormBuilder

    Score6.7 out of 10
    N/A123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.

    $37

    per month per user

    Lighthouse Studio

    Score10 out of 10
    N/ASawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.N/A
    Pricing
    123FormBuilderLighthouse Studio
    Editions & Modules
    Gold
    $37.00
    per month per user
    Platinum
    $49.00
    per month per user
    Diamond
    $99.00
    per month per user
    Enterpise
    $225
    per month per user
    Basic
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    123FormBuilderLighthouse Studio
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount of up to 50% available for annual pricing.
    More Pricing Information
    Features
    123FormBuilderLighthouse Studio
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of 123FormBuilder and Sawtooth Lighthouse Studio
    Feature
    123FormBuilder
    -
    Ratings
    Sawtooth Lighthouse Studio
    6.5
    1 Ratings
    21% below category average
    Themes00 Ratings6.01 Ratings
    Custom logo/branding00 Ratings7.01 Ratings
    Survey Content
    Comparison of Survey Content features of 123FormBuilder and Sawtooth Lighthouse Studio
    Feature
    123FormBuilder
    -
    Ratings
    Sawtooth Lighthouse Studio
    9.0
    1 Ratings
    5% above category average
    Changes to live survey00 Ratings8.01 Ratings
    Question design help00 Ratings9.01 Ratings
    Multiple question types00 Ratings10.01 Ratings
    Survey Logic
    Comparison of Survey Logic features of 123FormBuilder and Sawtooth Lighthouse Studio
    Feature
    123FormBuilder
    -
    Ratings
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    18% above category average
    Survey logic flexibility00 Ratings10.01 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of 123FormBuilder and Sawtooth Lighthouse Studio
    Feature
    123FormBuilder
    -
    Ratings
    Sawtooth Lighthouse Studio
    6.0
    1 Ratings
    30% below category average
    Response tracking00 Ratings6.01 Ratings
    Data export00 Ratings4.01 Ratings
    Standard reports00 Ratings5.01 Ratings
    Analytics00 Ratings9.01 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of 123FormBuilder and Sawtooth Lighthouse Studio
    Feature
    123FormBuilder
    -
    Ratings
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    15% above category average
    Access controls00 Ratings10.01 Ratings
    Compliance00 Ratings10.01 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of 123FormBuilder and Sawtooth Lighthouse Studio
    Feature
    123FormBuilder
    -
    Ratings
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    21% above category average
    Respondent restrictions00 Ratings10.01 Ratings
    Best Alternatives
    123FormBuilderLighthouse Studio
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    123FormBuilderLighthouse Studio
    Likelihood to Recommend
    1.0
    (8 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    6.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Availability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    123FormBuilderLighthouse Studio
    Likelihood to Recommend
    Kiteworks
    If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
    Incentivized
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    Sawtooth Software
    Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
    Incentivized
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    Pros
    Kiteworks
    • Ease of constructing a form with requisite inputs
    • Customizable look and feel options based on varying requirements in our case
    • Logic based branching & validation
    Incentivized
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    Sawtooth Software
    • Powerful programming capabilities
    • Advanced analysis
    • Fantastic customer and technical support
    • Good documentation
    Incentivized
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    Cons
    Kiteworks
    • Some employees are intimidated at first. After all, it is html.
    • There is so much functionality that it can be easy for novices to get lost.
    • Will there be more payment flexibility? parents use more of the bank to person payment options.
    Incentivized
    Read full review
    Sawtooth Software
    • They could focus on integrating API type functionality
    • I would love if the data came out labeled
    • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
    Incentivized
    Read full review
    Likelihood to Renew
    Kiteworks
    I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
    Incentivized
    Read full review
    Sawtooth Software
    No answers on this topic
    Usability
    Kiteworks
    Easy to install and quickly explain to others how to use
    Incentivized
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    Sawtooth Software
    It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
    Incentivized
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    Reliability and Availability
    Kiteworks
    I did not encounter any blackout issues
    Incentivized
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    Sawtooth Software
    No answers on this topic
    Performance
    Kiteworks
    The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
    Incentivized
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    Sawtooth Software
    No answers on this topic
    Support Rating
    Kiteworks
    Very neutral, did not have to use support a lot
    Incentivized
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    Sawtooth Software
    I cannot explain how great the support team is. They are prompt and very thorough in their responses.
    Incentivized
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    Online Training
    Kiteworks
    I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
    Incentivized
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    Sawtooth Software
    No answers on this topic
    Implementation Rating
    Kiteworks
    123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
    Incentivized
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    Sawtooth Software
    No answers on this topic
    Alternatives Considered
    Kiteworks
    Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
    Incentivized
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    Sawtooth Software
    While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
    Incentivized
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    Scalability
    Kiteworks
    It was easy to install and I believe that would make it easy to use across several websites
    Incentivized
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    Sawtooth Software
    No answers on this topic
    Return on Investment
    Kiteworks
    • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
    Read full review
    Sawtooth Software
    • Our business is survey data so we rely heavily on sawtooth
    • The advanced design and analytics are incredibly useful
    • Negative - I wish it would work natively with API calls
    Incentivized
    Read full review
    ScreenShots

    123FormBuilder Screenshots

    Screenshot of the 123FormBuilder home pageScreenshot of the dashboardScreenshot of the form editorScreenshot of the new form windowScreenshot of where to add integrations to formsProduct screenshot