123FormBuilder vs. Sawtooth Lighthouse Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
123FormBuilder
Score 8.2 out of 10
N/A
123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual needs.
$14.95
per month
Lighthouse Studio
Score 9.0 out of 10
N/A
Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.N/A
Pricing
123FormBuilderSawtooth Lighthouse Studio
Editions & Modules
Gold
$19
per Month; or $190 per Year
Platinum
$39
per Month; or $390 per Year
Corporate
$79/month
billed annually
Basic
Free
No answers on this topic
Offerings
Pricing Offerings
123FormBuilderLighthouse Studio
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
123FormBuilderSawtooth Lighthouse Studio
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
123FormBuilderSawtooth Lighthouse Studio
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
123FormBuilder
-
Ratings
Sawtooth Lighthouse Studio
6.5
1 Ratings
18% below category average
Themes00 Ratings6.01 Ratings
Custom logo/branding00 Ratings7.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
123FormBuilder
-
Ratings
Sawtooth Lighthouse Studio
9.0
1 Ratings
5% above category average
Changes to live survey00 Ratings8.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings10.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
123FormBuilder
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
20% above category average
Survey logic flexibility00 Ratings10.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
123FormBuilder
-
Ratings
Sawtooth Lighthouse Studio
6.0
1 Ratings
30% below category average
Response tracking00 Ratings6.01 Ratings
Data export00 Ratings4.01 Ratings
Standard reports00 Ratings5.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
123FormBuilder
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
18% above category average
Access controls00 Ratings10.01 Ratings
Compliance00 Ratings10.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
123FormBuilder
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
21% above category average
Respondent restrictions00 Ratings10.01 Ratings
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User Ratings
123FormBuilderSawtooth Lighthouse Studio
Likelihood to Recommend
1.0
(8 ratings)
9.0
(1 ratings)
Likelihood to Renew
6.0
(4 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
8.0
(1 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(1 ratings)
10.0
(1 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
123FormBuilderSawtooth Lighthouse Studio
Likelihood to Recommend
123FormBuilder
If you have a lot of customer interaction with your site, where you need to collected specific, targeted, situational data, 123FormBuilder is an absolute winner. If your site is more information and perhaps leads to a software platform or other product or service, 123FormBuilder might prove unnecessarily robust for you. Something simpler and cheaper might make more sense for you. But in most cases where you're seeking to collect information from customers, I'd happily recommend 123FormBuilder.
Read full review
Sawtooth Software
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
Read full review
Pros
123FormBuilder
  • Ease of constructing a form with requisite inputs
  • Customizable look and feel options based on varying requirements in our case
  • Logic based branching & validation
Read full review
Sawtooth Software
  • Powerful programming capabilities
  • Advanced analysis
  • Fantastic customer and technical support
  • Good documentation
Read full review
Cons
123FormBuilder
  • Some employees are intimidated at first. After all, it is html.
  • There is so much functionality that it can be easy for novices to get lost.
  • Will there be more payment flexibility? parents use more of the bank to person payment options.
Read full review
Sawtooth Software
  • They could focus on integrating API type functionality
  • I would love if the data came out labeled
  • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
Read full review
Likelihood to Renew
123FormBuilder
I like the product, but I am no longer in control of the project where this product was being used. However, I would definitely use 123ContactForm on future products
Read full review
Sawtooth Software
No answers on this topic
Usability
123FormBuilder
Easy to install and quickly explain to others how to use
Read full review
Sawtooth Software
It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
Read full review
Reliability and Availability
123FormBuilder
I did not encounter any blackout issues
Read full review
Sawtooth Software
No answers on this topic
Performance
123FormBuilder
The interface was very good and easy to use. Everything loaded quickly and it was easy to integrate other products
Read full review
Sawtooth Software
No answers on this topic
Support Rating
123FormBuilder
Very neutral, did not have to use support a lot
Read full review
Sawtooth Software
I cannot explain how great the support team is. They are prompt and very thorough in their responses.
Read full review
Online Training
123FormBuilder
I installed 123ContactForm myself and while I had some issues installing it I was able to visit their website and the troubleshooting information they provided in their faq section. They did offer other support if a user needed additional support, but I found the information provided on their website to be more than sufficient
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Sawtooth Software
No answers on this topic
Implementation Rating
123FormBuilder
123ContactForm was very easy to implement and the content provided by them supported the product very well and answered all of my questions
Read full review
Sawtooth Software
No answers on this topic
Alternatives Considered
123FormBuilder
Compared to JotForm or Woofoo, 123ContactForm offers a much better interface and better flexibility than the other tools. I have used JotForm only to get stumped by their inability to push the limits of the form. As for Woofoo, the level of ease of use in terms of their interface leaves much to be desired. Any updates made to their form was down using a WYSIWYG, where with 123ContactForm you can make the updates while building the form
Read full review
Sawtooth Software
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
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Scalability
123FormBuilder
It was easy to install and I believe that would make it easy to use across several websites
Read full review
Sawtooth Software
No answers on this topic
Return on Investment
123FormBuilder
  • 123ContactForm has been positive for my business. It has saved us money because we did not require any development I was able to do this myself.
Read full review
Sawtooth Software
  • Our business is survey data so we rely heavily on sawtooth
  • The advanced design and analytics are incredibly useful
  • Negative - I wish it would work natively with API calls
Read full review
ScreenShots

123FormBuilder Screenshots

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