TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    12mass

    Score4 out of 10
    N/A12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A

    Scrile Connect

    Score9.4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Scrile Connect - a white-label solution to create one’s own community platform for monetization of private content. It is a SaaS solution that has built-in features for a paid subscription platform for content creators and their managers. It boasts an easy-to-use admin dashboard that lets teams edit and customize the home page, manage creators and members, set payout commissions and control all aspects of the platform. Operators can select a personalized…

    $500

    per month

    Pricing
    12massScrile Connect
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    12massScrile Connect
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    12massScrile Connect
    Listening/monitoring
    Comparison of Listening/monitoring features of 12mass and Scrile Connect
    Feature
    12mass
    -
    Ratings
    Scrile Connect
    10.0
    1 Ratings
    27% above category average
    Broad channel coverage00 Ratings10.01 Ratings
    Publishing
    Comparison of Publishing features of 12mass and Scrile Connect
    Feature
    12mass
    -
    Ratings
    Scrile Connect
    7.2
    4 Ratings
    12% below category average
    Content planning and scheduling00 Ratings9.33 Ratings
    Audience targeting00 Ratings2.52 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of 12mass and Scrile Connect
    Feature
    12mass
    -
    Ratings
    Scrile Connect
    1.2
    2 Ratings
    149% below category average
    Bulk actions00 Ratings1.22 Ratings
    Marketing
    Comparison of Marketing features of 12mass and Scrile Connect
    Feature
    12mass
    -
    Ratings
    Scrile Connect
    9.0
    1 Ratings
    15% above category average
    Lead generation00 Ratings8.01 Ratings
    Paid media management00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of 12mass and Scrile Connect
    Feature
    12mass
    -
    Ratings
    Scrile Connect
    7.7
    2 Ratings
    0% below category average
    Campaign success analytics00 Ratings3.22 Ratings
    Real-time tracking00 Ratings10.01 Ratings
    Competitor analysis00 Ratings10.01 Ratings
    Account management
    Comparison of Account management features of 12mass and Scrile Connect
    Feature
    12mass
    -
    Ratings
    Scrile Connect
    8.5
    4 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings7.83 Ratings
    Mobile access00 Ratings9.34 Ratings
    Best Alternatives
    12massScrile Connect
    Small Businesses
    Sendible
    Score7.1 out of 10
    Sendible
    Score7.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    12massScrile Connect
    Likelihood to Recommend
    8.5
    (3 ratings)
    8.6
    (4 ratings)
    Likelihood to Renew
    8.2
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (2 ratings)
    8.4
    (4 ratings)
    Support Rating
    8.2
    (2 ratings)
    9.3
    (4 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    12massScrile Connect
    Likelihood to Recommend
    12mass
    The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
    Read full review
    Scrile
    Scrile Connect is a great tool to set up membership websites with little no experience, time and money. As you nurture and grow your website you might need to invest more money into developing and implementing features with the Scrile Connect team. Scrile Connect is well suited to budget projects where you need a tailored solution for an affordable price. If you get serious, you can certainly consider their enterprise plan which gives you full access to the offering.
    Incentivized
    Read full review
    Pros
    12mass
    • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
    • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
    • The system gets smarter as you use it, which speeds up the conversations even further.
    Read full review
    Scrile
    No answers on this topic
    Cons
    12mass
    • Should add a Facebook private messages option.
    • If my brand wasn't mentioned so much I don't think I would need to use it.
    • Sometimes the site is slow.
    Read full review
    Scrile
    No answers on this topic
    Likelihood to Renew
    12mass
    In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
    Read full review
    Scrile
    No answers on this topic
    Usability
    12mass
    It's easy to use, after a while you'll get used to it and find it easy to navigate
    Read full review
    Scrile
    The site itself looks great and is user-friendly. Plus, I like the fact we can develop new features, as needed.
    Read full review
    Support Rating
    12mass
    helped me every time
    Read full review
    Scrile
    The support is really first class.
    Read full review
    Implementation Rating
    12mass
    see the tutorials on you tube. that helps
    Read full review
    Scrile
    No answers on this topic
    Alternatives Considered
    12mass
    We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
    Read full review
    Scrile
    No answers on this topic
    Return on Investment
    12mass
    • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
    • It definitely saves time, I don't think you can ever engage with that many people manually.
    • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
    Read full review
    Scrile
    No answers on this topic
    ScreenShots—

    Scrile Connect Screenshots

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