12mass vs. Scrile Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
12mass
Score 4.0 out of 10
N/A
12mass is a Social Conversation tool enabling brands to engage with a large audience on Twitter and Facebook without compromising the personal touch. Its clustering tool makes search easier and the Multivariable testing allows for optimization of the responses.N/A
Scrile Connect
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Scrile Connect - a white-label solution to create one’s own community platform for monetization of private content. It is a SaaS solution that has built-in features for a paid subscription platform for content creators and their managers. It boasts an easy-to-use admin dashboard that lets teams edit and customize the home page, manage creators and members, set payout commissions and control all aspects of the platform. Operators can select a personalized…N/A
Pricing
12massScrile Connect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
12massScrile Connect
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
12massScrile Connect
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
12mass
-
Ratings
Scrile Connect
10.0
1 Ratings
25% above category average
Broad channel coverage00 Ratings10.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
12mass
-
Ratings
Scrile Connect
7.3
4 Ratings
9% below category average
Content planning and scheduling00 Ratings9.23 Ratings
Audience targeting00 Ratings2.62 Ratings
Workflow management00 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
12mass
-
Ratings
Scrile Connect
2.2
2 Ratings
115% below category average
Bulk actions00 Ratings2.22 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
12mass
-
Ratings
Scrile Connect
9.0
1 Ratings
15% above category average
Lead generation00 Ratings8.01 Ratings
Paid media management00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
12mass
-
Ratings
Scrile Connect
7.8
2 Ratings
1% below category average
Campaign success analytics00 Ratings3.42 Ratings
Real-time tracking00 Ratings10.01 Ratings
Competitor analysis00 Ratings10.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
12mass
-
Ratings
Scrile Connect
8.8
4 Ratings
8% above category average
Role-based user permissions & privileges00 Ratings8.33 Ratings
Mobile access00 Ratings9.44 Ratings
Best Alternatives
12massScrile Connect
Small Businesses
Conte.ai
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Score 1.7 out of 10
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Score 1.7 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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User Ratings
12massScrile Connect
Likelihood to Recommend
8.5
(3 ratings)
9.0
(4 ratings)
Likelihood to Renew
8.2
(3 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
8.7
(4 ratings)
Support Rating
8.2
(2 ratings)
9.3
(4 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
12massScrile Connect
Likelihood to Recommend
12mass
The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming. The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Scrile
Scrile Connect is a great tool to set up membership websites with little no experience, time and money. As you nurture and grow your website you might need to invest more money into developing and implementing features with the Scrile Connect team. Scrile Connect is well suited to budget projects where you need a tailored solution for an affordable price. If you get serious, you can certainly consider their enterprise plan which gives you full access to the offering.
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Pros
12mass
  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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Scrile
No answers on this topic
Cons
12mass
  • Should add a Facebook private messages option.
  • If my brand wasn't mentioned so much I don't think I would need to use it.
  • Sometimes the site is slow.
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Scrile
No answers on this topic
Likelihood to Renew
12mass
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Scrile
No answers on this topic
Usability
12mass
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Scrile
The site itself looks great and is user-friendly. Plus, I like the fact we can develop new features, as needed.
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Support Rating
12mass
helped me every time
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Scrile
The support is really first class.
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Implementation Rating
12mass
see the tutorials on you tube. that helps
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Scrile
No answers on this topic
Alternatives Considered
12mass
We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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Scrile
No answers on this topic
Return on Investment
12mass
  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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Scrile
No answers on this topic
ScreenShots

Scrile Connect Screenshots

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