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6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 6.8 out of 101
Based on 6 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.8 out of 101
Based on 10 reviews and ratings
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Likelihood to Recommend
24-7 Press Release
Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Maketing, Social Media, Branding, Innovations and Start-Up Strategist
Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees
Muck Rack
MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
Principal
J Harrison Public RelationsPublic Relations and Communications, 1-10 employees
Pros
- Increases search engine optimization.
- Builds awareness.
- Bumps up social media engagement.
Maketing, Social Media, Branding, Innovations and Start-Up Strategist
Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees
- The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
- I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
- The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
- I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!
Principal
J Harrison Public RelationsPublic Relations and Communications, 1-10 employees
Cons
- More detailed reporting.
Maketing, Social Media, Branding, Innovations and Start-Up Strategist
Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees
- There is a weird process in the media lists when you add new names to the list. I know it tracks the date they were entered but the sorting is difficult to manage. ...I have to go into that process to give you specific guidance on what should be changed. I'll do that next time I encounter it.
- I wish that there was a better way to search regionally or by DMA rank. I'd like to see the media outlet's circulation numbers on the first screen in a search or allow me to filter.
- I wish there was a better way to see a real difference between registered media and the giant world of contributors and other wonks. Anyone with a commentary gets pulled into the general list yet many contributors are perfect targets for pitches so I don't want to eliminate them by selecting only registered media.
Principal
J Harrison Public RelationsPublic Relations and Communications, 1-10 employees
Alternatives Considered
Affordable. Easy to use. Effective.
Maketing, Social Media, Branding, Innovations and Start-Up Strategist
Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees
No comparison. MuckRack stands apart in its ability to get detailed information about individuals including what they like to write about, their personalities and interests.
Principal
J Harrison Public RelationsPublic Relations and Communications, 1-10 employees
Return on Investment
- Positive awareness building on a global scale.
- Increased attendance to a benefit for a university.
- Built awareness for a non-profit event for teens at risk.
Maketing, Social Media, Branding, Innovations and Start-Up Strategist
Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees
- It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
- I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
Principal
J Harrison Public RelationsPublic Relations and Communications, 1-10 employees
Pricing Details
24-7 Press Release
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Additional Pricing Details
—Muck Rack
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No