What users are saying about

Muck Rack

9 Ratings

24-7 Press Release

6 Ratings
Score 6.3 out of 101

Muck Rack

9 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

Muck Rack

MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
  • The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
  • I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
  • The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
  • I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!

Cons

  • More detailed reporting.
  • Building out their list of media contacts at smaller local news outlets

Alternatives Considered

Affordable. Easy to use. Effective.
No comparison. MuckRack stands apart in its ability to get detailed information about individuals including what they like to write about, their personalities and interests.

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Muck Rack

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details