24-7 Press Release vs Muck Rack

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Muck Rack

It's very well-suited if part of your job is booking reporters or analysts in other media. It makes less sense for arranging complicated media partnerships.

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Andrew Bard Epstein

Communications and Development Manager

The Marshall ProjectMedia Production, 11-50 employees

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Pros

Increases search engine optimization.
Builds awareness.
Bumps up social media engagement.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Build custom lists of key figures at media organizations
Offer a platform for pitching media contacts
Monitor social media
Respond to issues or suggestions as they arise
Clear, intuitive design

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Andrew Bard Epstein

Communications and Development Manager

The Marshall ProjectMedia Production, 11-50 employees

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Cons

More detailed reporting.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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Building out their list of media contacts at smaller local news outlets

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Andrew Bard Epstein

Communications and Development Manager

The Marshall ProjectMedia Production, 11-50 employees

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Alternatives Considered

Affordable. Easy to use. Effective.

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Teri Thompson

Maketing, Social Media, Branding, Innovations and Start-Up Strategist

Rocky Peak Enterprises, LLCMarketing and Advertising, 1-10 employees

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No comparison. MuckRack stands apart in its ability to get detailed information about individuals including what they like to write about, their personalities and interests.

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Jennifer Harrison, APR

Principal

J Harrison Public RelationsPublic Relations and Communications, 1-10 employees

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