1. Home
  2. Public Relations (PR) Software Tools
  3. Muck Rack Reviews
  4. User Review of Muck Rack
The standard for PR outreach
August 09, 2021

The standard for PR outreach

Kelly Saux | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Muck Rack

We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools are excellent and the database is constantly updated with new or updated contacts. The advanced search features allow you to refine searches by excluding certain words, doing exact word searches, any of the words, etc. as well as limiting to specific journalistic outlets or country, state, city. You can include or Exclude outlets as well.
  • Search features
  • Contact Info
  • Tracking inquiries
  • better keyword exclusion options
  • Search features
  • Up to date contact information
  • daily notification emails
  • Too early to tell, but we've identified many potential journalists
  • Surfaces brand mentions from monitoring very quickly
Overall, Much Rack's search features are more robust than other products we've tried or currently use. The ability to customize and do advanced searches allows us to surface better insights about our brand. The interface is also very intuitive and does not require much hand-holding or training to get started.

Do you think Muck Rack delivers good value for the price?

Not sure

Are you happy with Muck Rack's feature set?

Yes

Did Muck Rack live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Muck Rack go as expected?

I wasn't involved with the implementation phase

Would you buy Muck Rack again?

Yes

  1. Much Rack excels at finding writers that covered our competitors or our vertical. You can quickly come up with an outreach list and share it among team members.
  2. Daily monitoring of brand matches. Similar to Google Alerts, Much Rack can be set up to monitor mentions of your brand and deliver daily email notifications to your inbox. Compared to Google Alerts, it does a better job of weeding out spammy mentions of your brand name.

Using Muck Rack

Our company at larger utilizes Muck Rack. Our business unit currently has 2 users taking advantage of this tool
1 - We have an account rep dedicated to our corporate account.
  • monitoring of brand mentions
  • searching for relevant journalists
  • Finding different contacts for affiliate marketing
  • Leverage more for affiliate marketing to identify different contacts
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.

Evaluating Muck Rack and Competitors

This is a corporate tool. Our business unit was not involved in its selection.
n/a

Muck Rack Implementation

Muck Rack Support

We have a dedicated account manager that has been responsive. That being said, the tool doesn't require much help. It is a pretty simple tool to use.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Quick Initial Response
None
unsure. This was a corporate purchase.
n/a

Using Muck Rack

Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Search functions
  • Email notifications
  • email integration