Likelihood to Recommend
MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
- Identify journalists and influencers not in traditional media databases.
- Understand what journalists are talking about topics relevant to your clients.
- Bios: love being able to search bios, including confirming beats and interests.
Executive in MarketingPublic Relations and Communications Company, 1-10 employees
- Muck Rack's main area of improvement needed is simply that it lacks contact information for a large chunk of journalists. Anyone from a lesser known publication is usually not included.
Employee in OtherPublic Relations and Communications Company, 11-50 employees
Muck Rack 7.5
Based on 4 answers
Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship
Account Manager in Product ManagementPublic Relations and Communications Company, 11-50 employees
I have used a number of different products for PR purposes including Muck Rack, Cision Point, Gorkana and good old Google searching. I find Gorkana to be the best with Muck Rack in a close second. Both are great for list building and finding the right target to pitch at a media outlet.
Account Manager in MarketingPublic Relations & Communications Company, 51-200 employees
Return on Investment
- It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
- I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
Premium Consulting/Integration Services—
Entry-level set up fee?