TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    360 Campaigner

    Score7.6 out of 10
    Small Businesses (1-50 employees)
    360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…

    $90

    upto 10000 emails

    Leanplum

    Score3 out of 10
    N/ALeanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
    Pricing
    360 CampaignerLeanplum
    Editions & Modules
    Starter
    $90
    upto 10000 emails
    Genius
    $249
    up to 10000 emails, 30000 Nurture emails
    Explorer
    $1,499
    up to 10000 emails & Contacts
    Champion
    $1,699
    up to 10000 emails & Contacts, 30000 Nurture emails
    No answers on this topic
    Offerings
    Pricing Offerings
    360 CampaignerLeanplum
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
    More Pricing Information
    Features
    360 CampaignerLeanplum
    Email & Online Marketing
    Comparison of Email & Online Marketing features of 360 Campaigner and Leanplum
    Feature
    360 Campaigner
    9.6
    1 Ratings
    22% above category average
    Leanplum
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content9.01 Ratings00 Ratings
    Ability to test dynamic content10.01 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing9.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting9.01 Ratings00 Ratings
    List management9.01 Ratings00 Ratings
    Triggered drip sequences10.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of 360 Campaigner and Leanplum
    Feature
    360 Campaigner
    9.8
    1 Ratings
    23% above category average
    Leanplum
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management10.01 Ratings00 Ratings
    Automated sales alerts and tasks9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of 360 Campaigner and Leanplum
    Feature
    360 Campaigner
    9.5
    1 Ratings
    25% above category average
    Leanplum
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing10.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of 360 Campaigner and Leanplum
    Feature
    360 Campaigner
    10.0
    1 Ratings
    29% above category average
    Leanplum
    -
    Ratings
    Social sharing and campaigns10.01 Ratings00 Ratings
    Social profile integration10.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of 360 Campaigner and Leanplum
    Feature
    360 Campaigner
    9.3
    1 Ratings
    23% above category average
    Leanplum
    -
    Ratings
    Dashboards9.01 Ratings00 Ratings
    Standard reports10.01 Ratings00 Ratings
    Custom reports9.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of 360 Campaigner and Leanplum
    Feature
    360 Campaigner
    9.3
    1 Ratings
    21% above category average
    Leanplum
    -
    Ratings
    API9.01 Ratings00 Ratings
    Role-based workflow & approvals9.01 Ratings00 Ratings
    Customizability10.01 Ratings00 Ratings
    Integration with Salesforce.com9.01 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
    Integration with SugarCRM10.01 Ratings00 Ratings
    Best Alternatives
    360 CampaignerLeanplum
    Small Businesses
    Vbout
    Score9.9 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    360 CampaignerLeanplum
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (5 ratings)
    User Testimonials
    360 CampaignerLeanplum
    Likelihood to Recommend
    360 Campaigner
    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Incentivized
    Read full review
    Leanplum
    I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
    Incentivized
    Read full review
    Pros
    360 Campaigner
    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Incentivized
    Read full review
    Leanplum
    • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
    • AB Testing - allows us to see which messages are appreciated/opened more by which customers
    • Team collaboration - we can see easily how recently a campaign or message was updated
    Incentivized
    Read full review
    Cons
    360 Campaigner
    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Incentivized
    Read full review
    Leanplum
    • Ability to create User Stories with a predefined funnel of actions that will chain themselves
    • Ability to tag users once they enter or leave specific segments
    • Should show in a simple page the main KPIS that matter for all our games at once
    • More granularity in granting access to subsets (not sharing everything per account)
    Incentivized
    Read full review
    Alternatives Considered
    360 Campaigner
    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Incentivized
    Read full review
    Leanplum
    I was not a part of making the decision to use Leanplum over its competitors.
    Incentivized
    Read full review
    Return on Investment
    360 Campaigner
    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Incentivized
    Read full review
    Leanplum
    • It helps us build the right features for our users with the help of A/B experimentation
    • Re-engagement notifications help us keep company data metrics
    Incentivized
    Read full review
    ScreenShots

    360 Campaigner Screenshots

    Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing