What users are saying about
12 Ratings
9 Ratings
12 Ratings
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Score 9.7 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Leanplum
WYSIWYG email editor
360 Campaigner
10.0
Leanplum
Dynamic content
360 Campaigner
9.0
Leanplum
Ability to test dynamic content
360 Campaigner
10.0
Leanplum
Landing pages
360 Campaigner
10.0
Leanplum
A/B testing
360 Campaigner
9.0
Leanplum
Mobile optimization
360 Campaigner
10.0
Leanplum
Email deliverability reporting
360 Campaigner
9.0
Leanplum
List management
360 Campaigner
9.0
Leanplum
Triggered drip sequences
360 Campaigner
10.0
Leanplum

Lead Management

360 Campaigner
9.8
Leanplum
Lead nurturing
360 Campaigner
10.0
Leanplum
Lead scoring and grading
360 Campaigner
10.0
Leanplum
Data quality management
360 Campaigner
10.0
Leanplum
Automated sales alerts and tasks
360 Campaigner
9.0
Leanplum

Campaign Management

360 Campaigner
9.5
Leanplum
Calendaring
360 Campaigner
9.0
Leanplum
Event/webinar marketing
360 Campaigner
10.0
Leanplum

Social Media Marketing

360 Campaigner
10.0
Leanplum
Social sharing and campaigns
360 Campaigner
10.0
Leanplum
Social profile integration
360 Campaigner
10.0
Leanplum

Reporting & Analytics

360 Campaigner
9.3
Leanplum
Dashboards
360 Campaigner
9.0
Leanplum
Standard reports
360 Campaigner
10.0
Leanplum
Custom reports
360 Campaigner
9.0
Leanplum

Platform & Infrastructure

360 Campaigner
9.3
Leanplum
API
360 Campaigner
9.0
Leanplum
Role-based workflow & approvals
360 Campaigner
9.0
Leanplum
Customizability
360 Campaigner
10.0
Leanplum
Integration with Salesforce.com
360 Campaigner
9.0
Leanplum
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Leanplum
Integration with SugarCRM
360 Campaigner
10.0
Leanplum

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Leanplum

  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
Manjeet Singh | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Leanplum Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Leanplum
8.0

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