What users are saying about
80 Ratings
80 Ratings
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Score 8.5 out of 100
3 Ratings
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Score 8 out of 100

Feature Set Ratings

    Testing and Experimentation

    8.4

    AB Tasty

    84%

    Feature Toggle

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 13/13 features

    a/b experiment testing

    9.1
    91%
    20 Ratings
    N/A
    0 Ratings

    Split URL testing

    9.8
    98%
    13 Ratings
    N/A
    0 Ratings

    Multivariate testing

    8.6
    86%
    17 Ratings
    N/A
    0 Ratings

    Multi-page/funnel testing

    8.5
    85%
    15 Ratings
    N/A
    0 Ratings

    Mobile app testing

    7.9
    79%
    4 Ratings
    N/A
    0 Ratings

    Visual / WYSIWYG editor

    7.6
    76%
    16 Ratings
    N/A
    0 Ratings

    Advanced code editor

    8.6
    86%
    6 Ratings
    N/A
    0 Ratings

    Page surveys

    5.1
    51%
    3 Ratings
    N/A
    0 Ratings

    Preview mode

    9.1
    91%
    7 Ratings
    N/A
    0 Ratings

    Test duration calculator

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Experiment scheduler

    8.9
    89%
    4 Ratings
    N/A
    0 Ratings

    Client-side tests

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Mutually exclusive tests

    8.2
    82%
    2 Ratings
    N/A
    0 Ratings

    Audience Segmentation & Targeting

    7.3

    AB Tasty

    73%

    Feature Toggle

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 4/4 features

    Standard visitor segmentation

    8.2
    82%
    18 Ratings
    N/A
    0 Ratings

    Behavioral visitor segmentation

    6.6
    66%
    16 Ratings
    N/A
    0 Ratings

    Traffic allocation control

    6.3
    63%
    19 Ratings
    N/A
    0 Ratings

    Website personalization

    8.2
    82%
    17 Ratings
    N/A
    0 Ratings

    Results and Analysis

    7.5

    AB Tasty

    75%

    Feature Toggle

    Feature Set Not Supported
    N/A
    AB Tasty ranks higher in 8/8 features

    Heatmap tool

    7.3
    73%
    8 Ratings
    N/A
    0 Ratings

    Click analytics

    7.7
    77%
    16 Ratings
    N/A
    0 Ratings

    Scroll maps

    8.5
    85%
    8 Ratings
    N/A
    0 Ratings

    Conversion tracking

    9.1
    91%
    19 Ratings
    N/A
    0 Ratings

    Goal tracking

    8.6
    86%
    19 Ratings
    N/A
    0 Ratings

    Test reporting

    5.9
    59%
    20 Ratings
    N/A
    0 Ratings

    Results segmentation

    6.2
    62%
    18 Ratings
    N/A
    0 Ratings

    Experiments results dashboard

    7.1
    71%
    7 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AB Tasty is rated higher in 1 area: Likelihood to Recommend
    • Feature Toggle is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    9.0

    AB Tasty

    90%
    51 Ratings
    8.0

    Feature Toggle

    80%
    2 Ratings

    Likelihood to Renew

    7.7

    AB Tasty

    77%
    8 Ratings

    Feature Toggle

    N/A
    0 Ratings

    Support Rating

    7.3

    AB Tasty

    73%
    3 Ratings
    10.0

    Feature Toggle

    100%
    1 Rating

    Likelihood to Recommend

    AB Tasty

    A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
    Read full review

    Open Source

    It's helpful that the tool takes URL parameters into account but that requires the URL structure to be of desired quality, to begin with. This tool is best suited for those working off of solid foundation in terms of web presence
    Read full review

    Pros

    AB Tasty

    • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
    • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
    Read full review

    Open Source

    • Limit software options - prevents rework time
    • Allows for beta testing - allows for better later buy-in
    Read full review

    Cons

    AB Tasty

    • Sometimes the platform is a little glitchy and requires a refresh.
    • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
    • Email notification for when an experiment reaches a certain confidence level.
    Read full review

    Open Source

    • More help/how-to literate or use cases.
    • Conditional logic could be improved.
    • More dynamic interface.
    Read full review

    Pricing Details

    AB Tasty

    Starting Price

    Editions & Modules

    AB Tasty editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Feature Toggle

      Starting Price

      Editions & Modules

      Feature Toggle editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        AB Tasty

        AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
        Read full review

        Open Source

        No answers on this topic

        Support Rating

        AB Tasty

        Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
        Read full review

        Open Source

        I'm not sure about the support ....we didn't use it.
        Read full review

        Alternatives Considered

        AB Tasty

        We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
        Read full review

        Open Source

        Togglz has more detailed documentation and recurring updates. But the Togglz default setting to "HTTP" caused some glitches.
        Read full review

        Return on Investment

        AB Tasty

        • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
        • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
        • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
        • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
        Read full review

        Open Source

        • The cost of a programmer is certainly a ticket to budget. Neg
        • The cost savings of limiting operational database errors is certainly more positive than the negative just mentioned.
        Read full review

        Screenshots

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