AB Tasty vs. Feature Toggle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Feature Toggle
Score 8.0 out of 10
N/A
Feature Toggle (or FeatureToggle) is an open source feature management tool for .NET.N/A
Pricing
AB TastyFeature Toggle
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyFeature Toggle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AB TastyFeature Toggle
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
1% above category average
Feature Toggle
-
Ratings
a/b experiment testing9.120 Ratings00 Ratings
Split URL testing10.013 Ratings00 Ratings
Multivariate testing8.617 Ratings00 Ratings
Multi-page/funnel testing8.615 Ratings00 Ratings
Mobile app testing7.94 Ratings00 Ratings
Visual / WYSIWYG editor7.516 Ratings00 Ratings
Advanced code editor8.66 Ratings00 Ratings
Page surveys5.03 Ratings00 Ratings
Preview mode9.17 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.04 Ratings00 Ratings
Client-side tests8.97 Ratings00 Ratings
Mutually exclusive tests8.22 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
18% below category average
Feature Toggle
-
Ratings
Standard visitor segmentation8.218 Ratings00 Ratings
Behavioral visitor segmentation6.516 Ratings00 Ratings
Traffic allocation control6.219 Ratings00 Ratings
Website personalization8.217 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
12% below category average
Feature Toggle
-
Ratings
Heatmap tool7.38 Ratings00 Ratings
Click analytics7.616 Ratings00 Ratings
Scroll maps8.58 Ratings00 Ratings
Conversion tracking9.119 Ratings00 Ratings
Goal tracking8.619 Ratings00 Ratings
Test reporting5.820 Ratings00 Ratings
Results segmentation6.118 Ratings00 Ratings
Experiments results dashboard7.17 Ratings00 Ratings
Best Alternatives
AB TastyFeature Toggle
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Score 9.5 out of 10
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Score 8.9 out of 10
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Dynamic Yield
Score 9.1 out of 10
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Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
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Score 8.9 out of 10
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User Ratings
AB TastyFeature Toggle
Likelihood to Recommend
9.0
(51 ratings)
8.0
(2 ratings)
Likelihood to Renew
7.7
(8 ratings)
-
(0 ratings)
Support Rating
7.3
(2 ratings)
10.0
(1 ratings)
User Testimonials
AB TastyFeature Toggle
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
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Open Source
It's helpful that the tool takes URL parameters into account but that requires the URL structure to be of desired quality, to begin with. This tool is best suited for those working off of solid foundation in terms of web presence
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Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
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Open Source
  • Limit software options - prevents rework time
  • Allows for beta testing - allows for better later buy-in
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Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
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Open Source
  • More help/how-to literate or use cases.
  • Conditional logic could be improved.
  • More dynamic interface.
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Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Open Source
No answers on this topic
Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Open Source
I'm not sure about the support ....we didn't use it.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
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Open Source
Togglz has more detailed documentation and recurring updates. But the Togglz default setting to "HTTP" caused some glitches.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
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Open Source
  • The cost of a programmer is certainly a ticket to budget. Neg
  • The cost savings of limiting operational database errors is certainly more positive than the negative just mentioned.
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ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments