AB Tasty

AB Tasty

AB Tasty

92 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AB Tasty	Score 8.2 out of 10	Mid-Size Companies (51-1,000 employees)	AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.	N/A

Pricing

AB Tasty

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
AB Tasty
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	AB Tasty
Considered Both Products	AB Tasty Verified User Analyst Chose AB Tasty I think AB Tasty is more advanced, has less limitations and helps you get your experimentation programme up and running Incentivized Helpful? Verified User Consultant Chose AB Tasty AB Tasty is the king when it comes to cost/benefit. It is not the cheapest but not the most expensive. It is a very advanced tool and we like the fact of not having to pay extra fees for more advanced features that we may only use for one test. Also, the chat support … Incentivized Helpful? NM Nassim Messaoudi Conversion Rate Optimizer Chose AB Tasty We selected AB Tasty as the support is way better than the WYSIWYG editor. We will still work with AB Tasty as in the addition to the solution because a lot of support is provided (roadmap, workshops, evangelization, etc). Helpful? Marion Ravel Web Analytics & Conversion Consultant Chose AB Tasty AB Tasty is more of a marketer's tool. It's much better when it comes to QA, handly and reliable. There is a great customer support chat available in 5 minutes. Helpful? Charles-Edouard Draber Web Project Manager Chose AB Tasty Best presentation support More attractive price level Better clients Helpful? Verified User Manager Chose AB Tasty We decided on AB Tasty as there were numerous features at this time that other providers did not offer and we felt like being on the right track for the upcoming years and challenges. Also, the price was for sure one of the criteria. AB Tasty offered an attractive package … Incentivized Helpful? Verified User Analyst Chose AB Tasty Privy showed our websites down and was very limited. It's great to be able to use ab tests and have more options without loss of speed Incentivized Helpful? Sergio Simarro Villalba Digital Marketing Advisor, Chief Revenue Officer (CRO), Keynote Speaker & Trainer Chose AB Tasty The product roadmap is interesting. Support is quite professional. Features are very useful. Incentivized Helpful? Halima Satheya Digital Optimisation Specialist Chose AB Tasty AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas … Incentivized Helpful? LK Laura Karhu UX Designer Chose AB Tasty We did test couple of platforms before decision, but A/B Tasty support alreasy on Proof of Concept phase was exceptional and price was reasonable, so the decision was fairly easy. Incentivized Helpful? Mohamed Jemaa Senior Marketing Manager Chose AB Tasty I use them both. :) Incentivized Helpful? Verified User Analyst Chose AB Tasty AB Tasty is much more affordable and provides very similar results. We are happy we made the switch and have seen the same success we had with other platforms on AB Tasty. Incentivized Helpful? Matt Mattson CRO Specialist Chose AB Tasty VWO & Optimizely, in my opinion, are for large corporations. They're expensive and very limiting. Incentivized Helpful? Verified User Strategist Chose AB Tasty We have not used the AB Tasty heat maps or user recording feature so I'm not too sure how they stack up. As for SiteSpect it is a more intricate testing platform that uses the cloud to run tests, however, it's much more expensive and I think AB Tasty gives more bang for your … Incentivized Helpful? KM Kévin Mathis Webdesigner Chose AB Tasty We currently use both solutions. I'm waiting to have more perspective to choose a product. Incentivized Helpful? Verified User Team Lead Chose AB Tasty AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost. Incentivized Helpful? Jeff Copetas Senior Director of Web & E-Commerce Chose AB Tasty We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor. Incentivized Helpful? Verified User Manager Chose AB Tasty AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic … Incentivized Helpful? Verified User Manager Chose AB Tasty Optimize does not support SPAs, it was a deal breaker for us. AB Tasty supports it very well. Incentivized Helpful? Verified User Director Chose AB Tasty AB Tasty isn't as sophisticated or advanced as Monetate. The analytics section in Monetate is fabulous. But AB Tasty is great for smaller companies with a smaller budget. And the AB Tasty support has been better. Incentivized Helpful? Craig Lawrence Senior Metrics Analyst Chose AB Tasty We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model. Helpful? Verified User Project Manager Chose AB Tasty AB Tasty has a good price/quality ratio. They are the European leader and have a good reputation. We were satisfied with them so we kept them. Helpful? DR David Reymond Enseignant Chercheur Chose AB Tasty AB Tasty shares data with many analytics solutions as Google Analytics or At Internet solutions Helpful? Verified User Director Chose AB Tasty Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best … Incentivized Helpful?
Top Pros	Pro Ab tasty Pro Easy to use Pro User friendly
Top Cons	Minus Reporting tool Minus Open ended Minus Not intuitive

Features

AB Tasty

Testing and Experimentation

Comparison of Testing and Experimentation features of Product A and Product B
	AB Tasty 8.3 22 Ratings 0% above category average
a/b experiment testing	8.522 Ratings
Split URL testing	8.015 Ratings
Multivariate testing	8.519 Ratings
Multi-page/funnel testing	9.016 Ratings
Mobile app testing	5.05 Ratings
Test significance	9.02 Ratings
Visual / WYSIWYG editor	10.018 Ratings
Advanced code editor	9.08 Ratings
Page surveys	5.03 Ratings
Preview mode	6.69 Ratings
Test duration calculator	10.02 Ratings
Experiment scheduler	9.56 Ratings
Client-side tests	9.59 Ratings
Server-side tests	7.01 Ratings
Mutually exclusive tests	9.54 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	AB Tasty 9.1 21 Ratings 5% above category average
Standard visitor segmentation	9.520 Ratings
Behavioral visitor segmentation	8.518 Ratings
Traffic allocation control	9.421 Ratings
Website personalization	9.019 Ratings

Results and Analysis

Comparison of Results and Analysis features of Product A and Product B
	AB Tasty 8.4 22 Ratings 1% below category average
Heatmap tool	7.38 Ratings
Click analytics	7.616 Ratings
Scroll maps	8.58 Ratings
Conversion tracking	8.521 Ratings
Goal tracking	9.021 Ratings
Test reporting	8.922 Ratings
Results segmentation	7.919 Ratings
Experiments results dashboard	9.59 Ratings

Best Alternatives
	AB Tasty
Small Businesses	Convert Experiences Score 9.7 out of 10
Medium-sized Companies	Dynamic Yield Score 8.7 out of 10
Enterprises	Dynamic Yield Score 8.7 out of 10
All Alternatives	View all alternatives

User Ratings
	AB Tasty
Likelihood to Recommend	9.0 (53 ratings)
Likelihood to Renew	7.7 (8 ratings)
Usability	9.0 (1 ratings)
Support Rating	7.3 (2 ratings)

User Testimonials
	AB Tasty
Likelihood to Recommend	AB Tasty A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent. Incentivized LK Laura Karhu UX Designer Read full review
Pros	AB Tasty Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments. Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue. Incentivized Matt Mattson CRO Specialist Read full review
Cons	AB Tasty Sometimes the platform is a little glitchy and requires a refresh. Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects. Email notification for when an experiment reaches a certain confidence level. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	AB Tasty AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms Verified User Anonymous Read full review
Usability	AB Tasty I think it is relatively self explanatory to use, if there are any difficulties then there are help icons on there to tell you Incentivized Verified User Anonymous Read full review
Support Rating	AB Tasty Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be. Incentivized Halima Satheya Digital Optimisation Specialist Read full review
Alternatives Considered	AB Tasty We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor. Incentivized Jeff Copetas Senior Director of Web & E-Commerce Read full review
Return on Investment	AB Tasty Since we use AB tasty our conversion rates have significantly increased on the Watch pages. We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction. The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages. Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site. Valentin Viguier Chef de Produit Web Junior Read full review
ScreenShots	AB Tasty Screenshots