What users are saying about
79 Ratings
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Score 8.7 out of 100
5 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • AB Tasty ranks higher in 1 feature set: Testing and Experimentation
  • Explore by Omniconvert ranks higher in 1 feature set: Audience Segmentation & Targeting

Testing and Experimentation

8.4

AB Tasty

84%
8.3

Explore by Omniconvert

83%
AB Tasty ranks higher in 12/14 features

a/b experiment testing

9.1
91%
20 Ratings
N/A
0 Ratings

Split URL testing

9.8
98%
13 Ratings
9.0
90%
1 Rating

Multivariate testing

8.6
86%
17 Ratings
5.0
50%
1 Rating

Multi-page/funnel testing

8.5
85%
15 Ratings
N/A
0 Ratings

Mobile app testing

7.9
79%
4 Ratings
N/A
0 Ratings

Visual / WYSIWYG editor

7.6
76%
16 Ratings
9.0
90%
1 Rating

Advanced code editor

8.6
86%
6 Ratings
N/A
0 Ratings

Page surveys

5.2
52%
3 Ratings
N/A
0 Ratings

Preview mode

9.1
91%
7 Ratings
N/A
0 Ratings

Test duration calculator

9.0
90%
1 Rating
N/A
0 Ratings

Experiment scheduler

8.9
89%
4 Ratings
N/A
0 Ratings

Client-side tests

8.9
89%
7 Ratings
N/A
0 Ratings

Mutually exclusive tests

8.2
82%
2 Ratings
N/A
0 Ratings

Experiment workflow and approval

N/A
0 Ratings
10.0
100%
1 Rating

Audience Segmentation & Targeting

7.3

AB Tasty

73%
9.0

Explore by Omniconvert

90%
AB Tasty ranks higher in 3/4 features

Standard visitor segmentation

8.2
82%
18 Ratings
8.0
80%
1 Rating

Behavioral visitor segmentation

6.6
66%
16 Ratings
N/A
0 Ratings

Traffic allocation control

6.3
63%
19 Ratings
N/A
0 Ratings

Website personalization

8.2
82%
17 Ratings
10.0
100%
1 Rating

Results and Analysis

7.5

AB Tasty

75%

Explore by Omniconvert

Feature Set Not Supported
N/A
AB Tasty ranks higher in 8/8 features

Heatmap tool

7.3
73%
8 Ratings
N/A
0 Ratings

Click analytics

7.7
77%
16 Ratings
N/A
0 Ratings

Scroll maps

8.5
85%
8 Ratings
N/A
0 Ratings

Conversion tracking

9.0
90%
19 Ratings
N/A
0 Ratings

Goal tracking

8.6
86%
19 Ratings
N/A
0 Ratings

Test reporting

5.9
59%
20 Ratings
N/A
0 Ratings

Results segmentation

6.2
62%
18 Ratings
N/A
0 Ratings

Experiments results dashboard

7.1
71%
7 Ratings
N/A
0 Ratings

Attribute Ratings

  • Explore by Omniconvert is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

9.0

AB Tasty

90%
51 Ratings
10.0

Explore by Omniconvert

100%
1 Rating

Likelihood to Renew

7.7

AB Tasty

77%
8 Ratings

Explore by Omniconvert

N/A
0 Ratings

Support Rating

7.3

AB Tasty

73%
3 Ratings
10.0

Explore by Omniconvert

100%
2 Ratings

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review

Omniconvert

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
Read full review

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review

Omniconvert

  • Conversion optimization.
  • Website personalization.
Read full review

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review

Omniconvert

  • The learning curve could be easier.
  • Improve onboarding.
Read full review

Pricing Details

AB Tasty

Starting Price

Editions & Modules

AB Tasty editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Explore by Omniconvert

    Starting Price

    $167 per month

    Editions & Modules

    Explore by Omniconvert editions and modules pricing
    EditionModules
    50 000 tested views$1671
    700 000 tested views$12082
    5 000 000 tested views$46583

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    AB Tasty

    AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
    Read full review

    Omniconvert

    No answers on this topic

    Support Rating

    AB Tasty

    Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
    Read full review

    Omniconvert

    They have been polite and good about updates.
    Read full review

    Alternatives Considered

    AB Tasty

    We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
    Read full review

    Omniconvert

    Unless has an easier learning curve but they have different features. Their personalization is similar though.
    Read full review

    Return on Investment

    AB Tasty

    • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
    • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
    • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
    • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
    Read full review

    Omniconvert

    • Personalization from referral sites has been an improvement to ROI.
    Read full review

    Screenshots

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