What users are saying about
73 Ratings
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Score 7.3 out of 100
5 Ratings
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Score 9.9 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Explore by Omniconvert

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
Dustin Day | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Explore by Omniconvert
8.3
a/b experiment testing
AB Tasty
8.4
Explore by Omniconvert
Split URL testing
AB Tasty
8.4
Explore by Omniconvert
9.0
Multivariate testing
AB Tasty
8.0
Explore by Omniconvert
5.0
Multi-page/funnel testing
AB Tasty
7.4
Explore by Omniconvert
Mobile app testing
AB Tasty
7.6
Explore by Omniconvert
Visual / WYSIWYG editor
AB Tasty
7.8
Explore by Omniconvert
9.0
Advanced code editor
AB Tasty
8.2
Explore by Omniconvert
Page surveys
AB Tasty
7.3
Explore by Omniconvert
Preview mode
AB Tasty
8.0
Explore by Omniconvert
Experiment scheduler
AB Tasty
8.2
Explore by Omniconvert
Client-side tests
AB Tasty
8.9
Explore by Omniconvert
Mutually exclusive tests
AB Tasty
8.2
Explore by Omniconvert
Experiment workflow and approval
AB Tasty
Explore by Omniconvert
10.0

Audience Segmentation & Targeting

AB Tasty
8.5
Explore by Omniconvert
9.0
Standard visitor segmentation
AB Tasty
8.3
Explore by Omniconvert
8.0
Behavioral visitor segmentation
AB Tasty
8.4
Explore by Omniconvert
Traffic allocation control
AB Tasty
8.6
Explore by Omniconvert
Website personalization
AB Tasty
8.5
Explore by Omniconvert
10.0

Results and Analysis

AB Tasty
7.6
Explore by Omniconvert
Heatmap tool
AB Tasty
6.4
Explore by Omniconvert
Click analytics
AB Tasty
7.8
Explore by Omniconvert
Scroll maps
AB Tasty
7.7
Explore by Omniconvert
Conversion tracking
AB Tasty
7.9
Explore by Omniconvert
Goal tracking
AB Tasty
7.8
Explore by Omniconvert
Test reporting
AB Tasty
8.0
Explore by Omniconvert
Results segmentation
AB Tasty
7.2
Explore by Omniconvert
Experiments results dashboard
AB Tasty
7.7
Explore by Omniconvert

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Explore by Omniconvert

  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Explore by Omniconvert

  • The learning curve could be easier.
  • Improve onboarding.
Dustin Day | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Explore by Omniconvert

No score
No answers yet
No answers on this topic

Usability

AB Tasty

No score
No answers yet
No answers on this topic

Explore by Omniconvert

Explore by Omniconvert 3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Explore by Omniconvert

Explore by Omniconvert 10.0
Based on 2 answers
They have been polite and good about updates.
Dustin Day | TrustRadius Reviewer

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Explore by Omniconvert

Unless has an easier learning curve but they have different features. Their personalization is similar though.
Dustin Day | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Explore by Omniconvert

  • Better customer service
Ulymar Rocha | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

AB Tasty Editions & Modules

Additional Pricing Details

Explore by Omniconvert

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Explore by Omniconvert Editions & Modules

Edition
50 000 tested views$1671
700 000 tested views$12081
5 000 000 tested views$46581
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Explore by Omniconvert
10.0

Likelihood to Renew

AB Tasty
7.7
Explore by Omniconvert

Usability

AB Tasty
Explore by Omniconvert
3.6

Support Rating

AB Tasty
7.3
Explore by Omniconvert
10.0

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