Acoustic Tealeaf vs. Matomo Analytics

Tealeaf is a must for any site that has a key business process that drives revenue for a company. It is not limited to only capturing a small percentage of visitors to your site, it captures every visitor to your site. A lot has changed to the last year for Tealeaf for the good. There are many more options to for capturing data including a cloud and SaaS offering. Take a look again if you haven't seen it in a while.

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Incentivized

• Speed of searching for web sessions and users. This particular feature seems to impress me the most. When researching incidents where users report to have difficulty on our site, all we need is any of the unique identifiers of a user (email address used, IP address, user id) and we can locate their session(s) almost immediately in TeaLeaf.
• Multiple conditional events - I really like how we can have events contain already existing events. This helps a great deal if issues being researched become even more complex.

• One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
• The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
• And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
• Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.

• IBM is still working out a solution for seeing Mobile App traffic in Tealeaf. What they have now allows you to see the response and request, but it doesn't show where the customer is actually clicking. They've promised that newer versions will be better with this.
• Tealeaf is pushing a web based viewer, trying to make this the standard over the more robust and extremely useful desktop based Tealeaf Viewer. the Web Based viewer is slow and clunky and just not as flexible, but IBM insists on pushing customers towards it. Last I heard, they plan for their mobile solution to only work in the web based viewer.
• Recently IBM moved all the support documentation for Tealeaf to the IBM Support portal instead of Tealeaf.com where it has been for years. This completely broke the in application Tealeaf Help. At the time of my last use of Tealeaf near the end of November 2013, when you tried to search help from the Tealeaf web portal, you were sent to the IBM support site, and once you logged in, the search request was lost and you had to start the search again. The search of the help files is also nowhere near as good as the original tealeaf.com help site. Also, if your users tried to use help, they were out of luck because only the Tealeaf Admins have access to the IBM support portal. At first they insisted that they were not going to fix this for older versions of the software, but instead only release a fix when the next version of Tealeaf was release. There was a large discussion about this on the LinkedIn forum and IBM has said they're working on a solution, but I'm not sure when/if that will get release.

• From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
• It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
• An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.

Tealeaf is a scalable product that works with complex user-facing environments. It is one of the leading products in the market that helps identify user pain points and increases defect identification. The user interface is simple, clean, and easy to use. Lastly, Tealeaf Support provides good customer service and is eager to help solve chalenges we face along the way.

At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

Incentivized

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.

• With the specific KPI's we report on, Tealeaf has helped shine a light on metrics we would not have seen in a normal analytics reporting tool.
• Tealeaf has helped us pinpoint areas of user struggle and vastly improved our website experience.

• We can see the analytics of our web applications and thus having the insight of the systems' behavior.
• It helps in improving the performance and scalability of our web application.
• It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
• A cost-effective tool, since it is free.

Incentivized