The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…
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Amperity
Score 9.4 out of 10
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Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer. Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
Platform is very accessible to those who know how to manage the back end software.
Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good and the usage-based pricing ensures that even small to mid-sized teams can afford it. Support can be improved though.
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
Acquia SOLR search provided a much-improved search experience on our website.
Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications