Acrolinx vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acrolinx
Score 7.6 out of 10
N/A
Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.N/A
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
AcrolinxOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcrolinxOptimizely Content Marketing Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsContact vendor for pricing information.
More Pricing Information
Features
AcrolinxOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Acrolinx
8.0
1 Ratings
1% below category average
Optimizely Content Marketing Platform
8.1
28 Ratings
0% above category average
Ideation8.01 Ratings7.920 Ratings
Approval workflows7.01 Ratings8.825 Ratings
Content collaboration9.01 Ratings9.124 Ratings
Content calendar8.01 Ratings7.522 Ratings
Network for content licensing/production8.01 Ratings7.413 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Acrolinx
8.5
1 Ratings
5% above category average
Optimizely Content Marketing Platform
7.6
26 Ratings
6% below category average
Content hub9.01 Ratings9.019 Ratings
Forms / Gated content8.01 Ratings3.01 Ratings
Embedded CTAs9.01 Ratings8.714 Ratings
Content distribution7.01 Ratings8.821 Ratings
Content promotion8.01 Ratings7.716 Ratings
Content automation10.01 Ratings8.418 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Acrolinx
8.0
1 Ratings
2% above category average
Optimizely Content Marketing Platform
7.8
21 Ratings
0% below category average
Audience profiling and targeting8.01 Ratings8.23 Ratings
Closed-loop tracking and reporting8.01 Ratings7.015 Ratings
Content performance analytics7.01 Ratings7.118 Ratings
Campaign optimization dashboard9.01 Ratings8.315 Ratings
Competitive analytics8.01 Ratings8.89 Ratings
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User Ratings
AcrolinxOptimizely Content Marketing Platform
Likelihood to Recommend
9.0
(1 ratings)
8.6
(30 ratings)
Usability
-
(0 ratings)
8.2
(25 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
AcrolinxOptimizely Content Marketing Platform
Likelihood to Recommend
Acrolinx
I have used Acrolinx as an integrated tool with Microsoft Office. I use Office tools on a regular basis and need new formatting options for not only presentations slides but also for document creation, email templates, etc., and here is where Acrolinx helps me on a daily basis. Acrolinx, however, suffers from some frequent unavailability of the tool, which results in some disturbance, but overall the experience is great with the software.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Acrolinx
  • Powerful theme suggestions when integrated with Microsoft Office
  • Powerful syntax corrections when integrated with Microsoft Office
  • Powerful formatting suggestions when integrated with Microsoft Office
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Acrolinx
  • Noticed some frequent unavailability of the servers that results in loading of Acrolinx
  • Need to add more formatting options
  • Need to add more themes
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
Acrolinx
No answers on this topic
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Support Rating
Acrolinx
No answers on this topic
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
Acrolinx
I only have Acrolinx integration with Microsoft Office and Outlooks suites.
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
Acrolinx
  • I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
  • With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
  • With the offerings Acrolinx have, team's productivity has increased manifolds
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Acrolinx Screenshots

Screenshot of Acrolinx

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.