What users are saying about
4 Ratings
18 Ratings
4 Ratings
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Score 5 out of 100
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Customer.io
8.7
WYSIWYG email editor
ActiveDEMAND
9.2
Customer.io
5.9
Dynamic content
ActiveDEMAND
9.6
Customer.io
8.4
Ability to test dynamic content
ActiveDEMAND
9.6
Customer.io
8.4
Landing pages
ActiveDEMAND
9.0
Customer.io
A/B testing
ActiveDEMAND
9.6
Customer.io
8.9
Mobile optimization
ActiveDEMAND
9.6
Customer.io
10.0
Email deliverability reporting
ActiveDEMAND
9.6
Customer.io
8.5
List management
ActiveDEMAND
9.2
Customer.io
10.0
Triggered drip sequences
ActiveDEMAND
9.6
Customer.io
9.8

Lead Management

ActiveDEMAND
9.0
Customer.io
Lead nurturing
ActiveDEMAND
9.6
Customer.io
Lead scoring and grading
ActiveDEMAND
9.0
Customer.io
Data quality management
ActiveDEMAND
8.6
Customer.io
Automated sales alerts and tasks
ActiveDEMAND
8.6
Customer.io

Campaign Management

ActiveDEMAND
9.4
Customer.io
Calendaring
ActiveDEMAND
9.6
Customer.io
Event/webinar marketing
ActiveDEMAND
9.2
Customer.io

Social Media Marketing

ActiveDEMAND
8.6
Customer.io
Social sharing and campaigns
ActiveDEMAND
8.6
Customer.io
Social profile integration
ActiveDEMAND
8.6
Customer.io

Reporting & Analytics

ActiveDEMAND
9.2
Customer.io
8.3
Dashboards
ActiveDEMAND
8.8
Customer.io
7.4
Standard reports
ActiveDEMAND
9.2
Customer.io
7.4
Custom reports
ActiveDEMAND
9.6
Customer.io
10.0

Platform & Infrastructure

ActiveDEMAND
9.6
Customer.io
10.0
API
ActiveDEMAND
9.0
Customer.io
10.0
Role-based workflow & approvals
ActiveDEMAND
9.0
Customer.io
Customizability
ActiveDEMAND
9.6
Customer.io
10.0
Integration with Salesforce.com
ActiveDEMAND
10.0
Customer.io
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Customer.io
Integration with SugarCRM
ActiveDEMAND
10.0
Customer.io

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Customer.io
9.4

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