What users are saying about
4 Ratings
7 Ratings
4 Ratings
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Score 5.1 out of 100
7 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Sender

It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Sender
8.3
WYSIWYG email editor
ActiveDEMAND
9.2
Sender
8.0
Dynamic content
ActiveDEMAND
9.6
Sender
7.5
Ability to test dynamic content
ActiveDEMAND
9.6
Sender
7.5
Landing pages
ActiveDEMAND
9.0
Sender
A/B testing
ActiveDEMAND
9.6
Sender
Mobile optimization
ActiveDEMAND
9.6
Sender
8.5
Email deliverability reporting
ActiveDEMAND
9.6
Sender
9.5
List management
ActiveDEMAND
9.2
Sender
9.5
Triggered drip sequences
ActiveDEMAND
9.6
Sender
7.5

Lead Management

ActiveDEMAND
9.0
Sender
Lead nurturing
ActiveDEMAND
9.6
Sender
Lead scoring and grading
ActiveDEMAND
9.0
Sender
Data quality management
ActiveDEMAND
8.6
Sender
Automated sales alerts and tasks
ActiveDEMAND
8.6
Sender

Campaign Management

ActiveDEMAND
9.4
Sender
Calendaring
ActiveDEMAND
9.6
Sender
Event/webinar marketing
ActiveDEMAND
9.2
Sender

Social Media Marketing

ActiveDEMAND
8.6
Sender
Social sharing and campaigns
ActiveDEMAND
8.6
Sender
Social profile integration
ActiveDEMAND
8.6
Sender

Reporting & Analytics

ActiveDEMAND
9.2
Sender
8.7
Dashboards
ActiveDEMAND
8.8
Sender
9.0
Standard reports
ActiveDEMAND
9.2
Sender
8.5
Custom reports
ActiveDEMAND
9.6
Sender
8.5

Platform & Infrastructure

ActiveDEMAND
9.6
Sender
API
ActiveDEMAND
9.0
Sender
Role-based workflow & approvals
ActiveDEMAND
9.0
Sender
Customizability
ActiveDEMAND
9.6
Sender
Integration with Salesforce.com
ActiveDEMAND
10.0
Sender
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Sender
Integration with SugarCRM
ActiveDEMAND
10.0
Sender

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Sender

  • Its dashboard is something which deserves praise. It makes my work very convenient.
  • It has the feature which gives user the convenience of creating subscription forms. And this helps to build a subscriber base.
  • In the editing section it has drag and drop functionality, which is very helpful to create beautiful and impressive e-mails. And to do this a user doesn’t need any technical knowledge.
Anonymous | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Sender

  • Its Drag and Drop section is quite good but still lacks some useful features.
  • Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
  • They should have categorized templates.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Sender

I found it more accurate in terms of email deliverability. The easy to use dashboard is also one of the best arguments for choosing this application. And most importantly I found good results when I started using it. So I usually prioritise this application.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Sender

  • With the help of this application I increased my subscriber base by 100% in just 3 months.
  • It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
  • It increased the traffic on our promotional websites.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Sender

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sender Editions & Modules

Edition
Up to 5 000 subscriber plan$111
Up to 10 000 subscriber plan$222
Up to 25 000 subscriber plan$583
Up to 50 000 subscriber plan$1174
Up to 100 000 subscriber plan$2355
  1. Up to 5 000 subscribers and up to 60 000 emails/month.
  2. Up to 10 000 subscribers and up to 120 000 emails/month.
  3. Up to 25 000 subscribers and up to 300 000 emails/month.
  4. Up to 50 000 subscribers and up to 600 000 emails/month.
  5. Up to 100 000 subscribers and up to 1 200 000 emails/month.
Additional Pricing Details
You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).

Rating Summary

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