What users are saying about
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 4 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
- ActiveDEMAND ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

9.5
ActiveDEMAND
95%
8.3
Sender
83%
ActiveDEMAND ranks higher in 8/9 features
ActiveDEMAND ranks higher in 8/9 features
WYSIWYG email editor

9.2
92%
2 Ratings
8.0
80%
2 Ratings
Dynamic content

9.6
96%
2 Ratings
7.5
75%
2 Ratings
Ability to test dynamic content

9.6
96%
2 Ratings
7.5
75%
2 Ratings
Landing pages

9.0
90%
2 Ratings
N/A
0 Ratings
A/B testing

9.6
96%
2 Ratings
N/A
0 Ratings
Mobile optimization

9.6
96%
2 Ratings
8.5
85%
2 Ratings
Email deliverability reporting

9.6
96%
4 Ratings
9.5
95%
4 Ratings
List management

9.2
92%
2 Ratings
9.5
95%
2 Ratings
Triggered drip sequences

9.6
96%
2 Ratings
7.5
75%
2 Ratings
Lead Management

9.0
ActiveDEMAND
90%
Sender
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 4/4 features
ActiveDEMAND ranks higher in 4/4 features
Lead nurturing

9.6
96%
2 Ratings
N/A
0 Ratings
Lead scoring and grading

9.0
90%
2 Ratings
N/A
0 Ratings
Data quality management

8.6
86%
2 Ratings
N/A
0 Ratings
Automated sales alerts and tasks

8.6
86%
2 Ratings
N/A
0 Ratings
Campaign Management

9.4
ActiveDEMAND
94%
Sender
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features
ActiveDEMAND ranks higher in 2/2 features
Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings
Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings
Social Media Marketing

8.6
ActiveDEMAND
86%
Sender
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features
ActiveDEMAND ranks higher in 2/2 features
Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings
Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings
Reporting & Analytics

9.2
ActiveDEMAND
92%
8.7
Sender
87%
ActiveDEMAND ranks higher in 2/3 features
ActiveDEMAND ranks higher in 2/3 features
Dashboards

8.8
88%
2 Ratings
9.0
90%
2 Ratings
Standard reports

9.2
92%
2 Ratings
8.5
85%
2 Ratings
Custom reports

9.6
96%
2 Ratings
8.5
85%
2 Ratings
Platform & Infrastructure

9.6
ActiveDEMAND
96%
Sender
Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 6/6 features
ActiveDEMAND ranks higher in 6/6 features
API

9.0
90%
1 Rating
N/A
0 Ratings
Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings
Customizability

9.6
96%
2 Ratings
N/A
0 Ratings
Integration with Salesforce.com

10.0
100%
1 Rating
N/A
0 Ratings
Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings
Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings
Attribute Ratings
- ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.6
ActiveDEMAND
96%
2 Ratings
7.2
Sender
72%
2 Ratings
Likelihood to Recommend
ActiveDEMAND
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

Verified User
Advisor in Marketing
Information Technology and Services Company, 501-1000 employeesSender
It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.

Verified User
Manager in Sales
Real Estate Company, 11-50 employeesPros
ActiveDEMAND
- Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
- Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
- Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
IT Manager
Detroit Tool & EngineeringIndustrial Automation, 51-200 employees
Sender
- Its dashboard is something which deserves praise. It makes my work very convenient.
- It has the feature which gives user the convenience of creating subscription forms. And this helps to build a subscriber base.
- In the editing section it has drag and drop functionality, which is very helpful to create beautiful and impressive e-mails. And to do this a user doesn’t need any technical knowledge.

Verified User
Manager in Sales
11-50 employeesCons
ActiveDEMAND
- Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
- Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
- One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
- I also wish the reports autorefreshed more frequently.
- ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
- Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

Verified User
Advisor in Marketing
Information Technology and Services Company, 501-1000 employeesSender
- Its Drag and Drop section is quite good but still lacks some useful features.
- Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
- They should have categorized templates.

Verified User
Manager in Sales
Real Estate Company, 11-50 employeesPricing Details
ActiveDEMAND
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$3 Per Phone Number/mth
ActiveDEMAND Editions & Modules
Edition
Call Tracking | $31 |
---|---|
Email Marketer | $72 |
Small Business Marketer | $692 |
Corporate Marketer | $1992 |
Agency Marketer | $7992 |
- Per Phone Number/mth
- Per Month [Unlimited Users]
Additional Pricing Details
—Sender
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$11 Up to 5 000 subscribers and up to 60 000 emails/month.
Sender Editions & Modules
Edition
Up to 5 000 subscriber plan | $111 |
---|---|
Up to 10 000 subscriber plan | $222 |
Up to 25 000 subscriber plan | $583 |
Up to 50 000 subscriber plan | $1174 |
Up to 100 000 subscriber plan | $2355 |
- Up to 5 000 subscribers and up to 60 000 emails/month.
- Up to 10 000 subscribers and up to 120 000 emails/month.
- Up to 25 000 subscribers and up to 300 000 emails/month.
- Up to 50 000 subscribers and up to 600 000 emails/month.
- Up to 100 000 subscribers and up to 1 200 000 emails/month.
Additional Pricing Details
You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).Alternatives Considered
ActiveDEMAND
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
IT Manager
Detroit Tool & EngineeringIndustrial Automation, 51-200 employees
Sender
I found it more accurate in terms of email deliverability. The easy to use dashboard is also one of the best arguments for choosing this application. And most importantly I found good results when I started using it. So I usually prioritise this application.

Verified User
Manager in Sales
11-50 employeesReturn on Investment
ActiveDEMAND
- Simplified email marketing and event management
- Better tracking of leads
- Better intelligence about which initiatives are working well and where future opportunities lie
- Less reliant on IT department/third party to execute our online marketing

Verified User
Advisor in Marketing
Information Technology and Services Company, 501-1000 employeesSender
- With the help of this application I increased my subscriber base by 100% in just 3 months.
- It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
- It increased the traffic on our promotional websites.

Verified User
Manager in Sales
Real Estate Company, 11-50 employees