ActiveDEMAND vs Sender

• Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
• Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
• Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.

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• Its dashboard is something which deserves praise. It makes my work very convenient.
• It has the feature which gives user the convenience of creating subscription forms. And this helps to build a subscriber base.
• In the editing section it has drag and drop functionality, which is very helpful to create beautiful and impressive e-mails. And to do this a user doesn’t need any technical knowledge.

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• Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
• Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
• One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
• I also wish the reports autorefreshed more frequently.
• ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
• Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.

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• Its Drag and Drop section is quite good but still lacks some useful features.
• Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
• They should have categorized templates.

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• Simplified email marketing and event management
• Better tracking of leads
• Better intelligence about which initiatives are working well and where future opportunities lie
• Less reliant on IT department/third party to execute our online marketing

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• With the help of this application I increased my subscriber base by 100% in just 3 months.
• It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
• It increased the traffic on our promotional websites.

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