Adapt.io vs. Cognism

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adapt.io
Score 8.0 out of 10
N/A
Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…N/A
Cognism
Score 8.3 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Pricing
Adapt.ioCognism
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adapt.ioCognism
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adapt.ioCognism
Considered Both Products
Adapt.io
Chose Adapt.io
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP …
Cognism
Chose Cognism
Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based …
Chose Cognism
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and …
Chose Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best …
Features
Adapt.ioCognism
Prospecting
Comparison of Prospecting features of Product A and Product B
Adapt.io
7.2
Ratings
7% below category average
Cognism
8.5
Ratings
9% above category average
Advanced search7.00 Ratings8.80 Ratings
Identification of new leads7.00 Ratings8.00 Ratings
List quality6.00 Ratings8.30 Ratings
List upload/download7.00 Ratings9.30 Ratings
Ideal customer targeting7.00 Ratings8.00 Ratings
Load time/data access9.00 Ratings9.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adapt.io
7.3
Ratings
6% below category average
Cognism
7.8
Ratings
0% above category average
Contact information6.00 Ratings8.00 Ratings
Company information8.00 Ratings7.80 Ratings
Industry information8.00 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adapt.io
6.4
Ratings
15% below category average
Cognism
8.4
Ratings
12% above category average
Salesforce integration6.00 Ratings9.70 Ratings
Company/business profiles6.00 Ratings8.00 Ratings
Automatic data refresh7.00 Ratings7.70 Ratings
Tags7.00 Ratings7.80 Ratings
Filters and segmentation6.00 Ratings9.30 Ratings
Lead qualification process00 Ratings7.70 Ratings
Smart lists and recommendations00 Ratings7.80 Ratings
Alerts and reminders00 Ratings9.30 Ratings
Data hygiene00 Ratings8.30 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adapt.io
-
Ratings
Cognism
9.5
Ratings
24% above category average
Sales email templates00 Ratings10.00 Ratings
Append emails to records00 Ratings9.00 Ratings
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Adapt.ioCognism
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User Ratings
Adapt.ioCognism
Likelihood to Recommend
6.0
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
8.8
(0 ratings)
User Testimonials
Adapt.ioCognism
Likelihood to Recommend
This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
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Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well
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Pros
  • Finding email addresses of potential clients.
  • Company info in terms of revenue and number of employees
  • Contact discovery in terms of location, role and industry
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  • Data enrichment
  • Email List building
  • EU data
  • North American data
  • Integration to CRM
  • Integration to LinkedIn sales navigator
  • Verified emails to avoid a high bounce rate
  • Exporting Data for campaigns
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Cons
  • I don't see any need of improvement
  • Industry Filters can be more specific.
  • Number of credits are less.
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  • The phone numbers don't always work
  • Sometimes data export can be a little tricky, requires a lot of clicks
  • UI can be a bit complicated sometimes
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Usability
No answers on this topic
Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!
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Alternatives Considered
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
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Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.
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Return on Investment
  • Helped me increase the volume of outreach
  • Helped me find relevant data of people to connect with
  • The ROI can take time to achieve as the number of credits are less.
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  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
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ScreenShots