AdClarity vs comScore Ad Metrix

AdClarity

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks).Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

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Verified User

Professional in Engineering

Internet Company, 201-500 employees

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comScore Ad Metrix

ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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Pros

Get ideas for new placements
See creatives of my competitors
Find new verticals to advertise in
Completely SAAS

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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Cons

I'd love to see my competitors' activities on the social networks

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Tagging - I have trouble tagging/tracking client pages with pretty much any platform I use. ComScore is no different. I prefer using Google Analytics and Tag Manager to tag and track client pages as the clients seem to understand how to implement them a bit easier than any other type. Mobile tagging is especially clunky.
Social analytics - there needs to be better integration with social profiles and platforms. Clients are asking about this a lot more now. We can get data straight from the social platform dashboard, i.e. Facebook Business Manager, but it would be nice to have this integrated with web analytics in one place.
Processing time - Pulling reports with a lot of data can take what seems like forever. Speeding up the data pull process would be huge.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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Likelihood to Renew

AdClarity8.6

Based on 2 answers

AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.

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Verified User

Professional in Engineering

Internet Company, 201-500 employees

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I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with questions regarding the data they see in it. I think the benefit that ComScore has over the other two is the breadth of data it supplies in one platform and the intuitive setup and navigation features.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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Return on Investment

I was able to get more suitable, better converting traffic sources.

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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I don't have any hard numbers on how ROI has improved, but in terms of gaining client trust, the data and insights we glean from ComScore help us to support our rationale for the media recommendations we make on a regular basis.
The tool is an industry standard that clients are familiar with so they trust the data we pull from ComScore.

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Verified User

Strategist in Other

Marketing and Advertising Company, 1-10 employees

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