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AdClarity vs comScore Ad Metrix

AdClarity

9 Ratings

comScore Ad Metrix

9 Ratings

AdClarity

9 Ratings
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Score 7.5 out of 101

Based on 9 reviews and ratings

comScore Ad Metrix

9 Ratings
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Score 8.1 out of 101

Based on 9 reviews and ratings

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Likelihood to Recommend

AdClarity

It's suitable for social media monitoring.

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comScore Ad Metrix

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.

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Pros

  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS

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  • AdMetrix Quick Reports is an excellent tool to help full a broad variety of reports across our advertising and industry/trends in general. It helps to quickly and efficiently access reports and maximize usage of the tool.
  • Advertiser Trend is especially helpful to pull trending data for various publishes and target audiences across large periods of time.
  • Demographic Profile has been helpful to pull various metrics across a specific target audience. This helps provide data to Ad Sales to target correct users in specific demographics with well placed ads.

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Cons

  • I'd love to see my competitors' activities on the social networks

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  • Tagging - I have trouble tagging/tracking client pages with pretty much any platform I use. ComScore is no different. I prefer using Google Analytics and Tag Manager to tag and track client pages as the clients seem to understand how to implement them a bit easier than any other type. Mobile tagging is especially clunky.
  • Social analytics - there needs to be better integration with social profiles and platforms. Clients are asking about this a lot more now. We can get data straight from the social platform dashboard, i.e. Facebook Business Manager, but it would be nice to have this integrated with web analytics in one place.
  • Processing time - Pulling reports with a lot of data can take what seems like forever. Speeding up the data pull process would be huge.

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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.

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Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.

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I use all three. Personally, I do not like Omniture. It feels clunky and I have to dig to find what I want. I use Google Analytics everyday just because of how much of an industry standard it is. A lot of clients also will use the Google Analytics tool and come to us with questions regarding the data they see in it. I think the benefit that ComScore has over the other two is the breadth of data it supplies in one platform and the intuitive setup and navigation features.

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Return on Investment

  • I was able to get more suitable, better converting traffic sources.

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  • I don't have any hard numbers on how ROI has improved, but in terms of gaining client trust, the data and insights we glean from ComScore help us to support our rationale for the media recommendations we make on a regular basis.
  • The tool is an industry standard that clients are familiar with so they trust the data we pull from ComScore.

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Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
—

comScore Ad Metrix

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—