AdEspresso by Hootsuite vs. Yahoo DSP

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

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Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

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• A/B testing
• Mass advertising
• Budget and finance

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• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

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• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

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• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

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I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

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Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

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• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

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• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info