What users are saying about
8 Ratings
55 Ratings
8 Ratings
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Score 6.6 out of 101
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
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Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
AWeber
7.3
WYSIWYG email editor
Adestra
10.0
AWeber
7.0
Dynamic content
Adestra
10.0
AWeber
Ability to test dynamic content
Adestra
10.0
AWeber
Landing pages
Adestra
10.0
AWeber
A/B testing
Adestra
10.0
AWeber
6.4
Email deliverability
Adestra
10.0
AWeber
9.0
List management
Adestra
10.0
AWeber
7.5
Triggered drip sequences
Adestra
10.0
AWeber
7.7
Mobile optimization
Adestra
AWeber
6.5

Reporting & Analytics

Adestra
10.0
AWeber
7.7
Dashboards
Adestra
10.0
AWeber
7.4
Standard reports
Adestra
10.0
AWeber
8.2
Custom reports
Adestra
AWeber
7.6

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Gets email past spam filters and into recipients' email inboxes
  • Customer support is great - love the telephone support when I have a question or am stuck.
  • Makes it easy to identify who has opened emails, who has not, and send emails to list segments based on opens / non-opens
  • Allows you to segment lists by other criteria, such as birthday. We have used Aweber to send out birthday offers to people on the list who have birthdays that month.
  • I like the wide selection of ready made opt in form designs that can be customized and embedded on client websites
  • I like the hosted opt-in form option where you can send people a link to an opt in form without having to host it on your own website .. great for people who need to build a list but don't have a website yet.
Yvonne Herbst profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • AWeber could use some improvement in the functionality and range of what options they provide in the editor. For example, it would be nice to have more font choices and if the editor would remember font color choices that are most used (it refreshes after saving). Sometimes the editor doesn't hold your font choice and so you have to go back and select your font choice again.
  • AWeber's editor functionality takes a little getting used to. Sometimes you have to line your image or paragraph blocks up differently than it looks in the editor. I always TEST my emails to make sure images and text aline nicely in the final email, overall it is a good layout and is still easier and less time consuming than writing html newsletters:)
  • It would be nice if AWeber created more customizable social media share buttons you could insert (as an option) that can be used when creating newsletters and blogs.
  • The url/link button could use some improvement as far as work flow goes, it is easy to link text or make a url live, but not easy to break the link on words, usually you have to delete and re-write the words.
  • AWeber should move the pop up image edit box over to the right more for a better work flow, so it doesn't overlap the editor, it makes it hard to delete and move blocks when it is overlapped with the pop up editor.
  • AWeber blog broadcasts are not very appealing visually.
  • It would be nice if AWeber provided more plain/customizable templates for your own branding that allows for background colors that match your branding for newsletter and blogs.
Nichol Skaggs profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
AWeber6.8
Based on 6 answers
I don't personally use AWeber.
Rick Hindman profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
At the time we used it , AWeber offered features that MailChimp (free version) wasn't offering. We used AWeber instead of Infusionsoft because of the price. We have since switched from AWeber to ActiveCampaign for our email marketing. We liked how ActiveCampaign worked. It was easier to set up the automated campaigns that we wanted to do.
Andy Ryan profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • I don't personally use it, so this question isn't really relevant to my situation.
Rick Hindman profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.