Overall Satisfaction with AWeber
I currently use AWeber on behalf of a client company in the training and management consulting space. We use it to send out weekly blog updates to opt-in subscribers as well as periodic campaigns such as webinar registrations. AWeber makes it easy to build an opt-in subscriber list from the client's website, segment the list, stay in touch with current subscribers, and encourage subscribers to take additional actions (such as viewing a video or scheduling an appointment).
- List building: AWeber makes it easy to grow opt-in subscribers through customizable signup forms as well an integration with tools like Sumo and Hustle Pro.
- List segmentation: with a little more information about each subscriber, it's easy to create custom segmented lists based on different criteria.
- Deliverability: AWeber enforces opt-in rules to keep spammers out of its system and improve deliverability rates for reputable users. We rarely have issues with our messages from AWeber being routed to spam folders.
- Double opt-in: AWeber makes it easy to set up double opt-in to make extra certain you have a high-quality mailing list.
- Pricing for very small companies: While AWeber's pricing is competitive overall, it would be nice if there were a free level for beginners and those just starting to build a list, and if the lowest pricing tier had a higher ceiling on subscribers, such as 2,000 instead of 500.
- Standard template design: Though it's possible to send beautiful emails with AWeber, their "out of the box" standard designs for templates and forms are somewhat dull and outdated.
- Reporting glitches: We've occasionally had issues with the reporting not being accurate, but these instances are the exception rather than the rule, and AWeber support is generally very responsive in solving these issues.
- List growth: AWeber's forms and integrations have helped us steadily grow our opt-in subscriber list over time.
- Subscriber engagement: The messaging options and templates help us engage with subscribers and get high open and click rates.
- Reporting: Other than the rare, occasional glitches alluded to earlier, the reporting and metrics are timely and actionable.
MailChimp is a great "starter" email service, especially for consumer businesses. AWeber offers a bit more power and sophistication, especially for B2B companies, while still being easy to use and price competitive. Constant Contact had seemed to lag in features for a while though it has now largely caught up. However, it's got a more complex pricing model and is less attractive for users who send multiple messages per month to a smaller list.
AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.