What users are saying about
8 Ratings
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Top Rated
43 Ratings
8 Ratings
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Score 6.5 out of 101

GetResponse

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Top Rated
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.1 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

GetResponse

Gurus best not taint this all in one system. It feels as though all the gurus use GR at one point or another and that honestly gave me pause to not try this software a second time. I’m glad I did. The first exposure I had was from a trial period a year before my decision to try it again. After a really bad customer Service rep experience and subsequent back and forth communications, i was badly soured. Then I received a letter from the CEO apologizing and saying they should have done better. This was class act all the way. I tip my hat to that kind of leadership. It caused me to go for a second trial. My initial bad reviews are now positive. Amazing what a Customer Service department can do for your company, both ways. My recent trial was filled with discovery and this is a truly easy to use and full platform. Great for authors and book releases, ecomm businesses and even nonprofits for fund development.
David Faustina profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
GetResponse
6.7
WYSIWYG email editor
Adestra
10.0
GetResponse
6.3
Dynamic content
Adestra
10.0
GetResponse
6.2
Ability to test dynamic content
Adestra
10.0
GetResponse
6.0
Landing pages
Adestra
10.0
GetResponse
6.9
A/B testing
Adestra
10.0
GetResponse
6.1
Email deliverability
Adestra
10.0
GetResponse
7.7
List management
Adestra
10.0
GetResponse
7.7
Triggered drip sequences
Adestra
10.0
GetResponse
7.4
Mobile optimization
Adestra
GetResponse
5.8

Reporting & Analytics

Adestra
10.0
GetResponse
7.1
Dashboards
Adestra
10.0
GetResponse
7.0
Standard reports
Adestra
10.0
GetResponse
7.8
Custom reports
Adestra
GetResponse
6.5

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

GetResponse

  • Streamline the lead gen process under one system.
  • Build high converting lead pages with a drag and drop.
  • List management is easy.
David Faustina profile photo

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

GetResponse

  • At times the interface moving between sections can be clunky
  • I would like to know details on who unsubscribed
Andrew Walker profile photo

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

GetResponse

GetResponse 9.0
Based on 2 answers
Its comfortable for us and easy to use. Sending out emails is easy as pie and enjoyable. I would recommend
No photo available

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

GetResponse

No score
No answers yet
No answers on this topic

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

GetResponse

No score
No answers yet
No answers on this topic

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

GetResponse

MailChimp is more basic but is free. Infusionsoft is more expensive but more complex - I have seen it dubbed "confusionsoft", but I have not tried it to confirm as it is out of our price range. GetResponse seems to have been a happy medium for us as it provides the services we need for a good value.
Andrew Walker profile photo

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

GetResponse

  • Higher click through
  • More engagement
  • Better deliverability
No photo available

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

GetResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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