Adestra vs. GetResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
GetResponse
Score 8.0 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Pricing
AdestraGetResponse
Editions & Modules
No answers on this topic
FREE
$0
per month Up to 500 contacts
BASIC
$19
per month Up to 1,000 contacts
PLUS
$59
per month Up to 1,000 contacts
PROFESSIONAL
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact us)
per year
Offerings
Pricing Offerings
AdestraGetResponse
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdestraGetResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
20% above category average
GetResponse
8.9
22 Ratings
13% above category average
WYSIWYG email editor10.01 Ratings9.021 Ratings
Dynamic content10.01 Ratings8.016 Ratings
Ability to test dynamic content10.01 Ratings8.715 Ratings
Landing pages10.01 Ratings9.016 Ratings
A/B testing10.01 Ratings9.019 Ratings
Email deliverability reporting10.01 Ratings10.022 Ratings
List management10.01 Ratings9.021 Ratings
Triggered drip sequences10.01 Ratings8.217 Ratings
Mobile optimization00 Ratings9.022 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
24% above category average
GetResponse
9.7
22 Ratings
26% above category average
Dashboards10.01 Ratings10.022 Ratings
Standard reports10.01 Ratings10.021 Ratings
Custom reports00 Ratings9.016 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
GetResponse
9.0
1 Ratings
15% above category average
Lead nurturing automation00 Ratings9.01 Ratings
Lead scoring and grading00 Ratings9.01 Ratings
Data quality management00 Ratings9.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
GetResponse
9.0
1 Ratings
17% above category average
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
GetResponse
9.0
1 Ratings
18% above category average
Social profile integration00 Ratings9.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
GetResponse
8.3
1 Ratings
9% above category average
API00 Ratings10.01 Ratings
Customizability00 Ratings9.01 Ratings
Third-party software integrations00 Ratings6.01 Ratings
Best Alternatives
AdestraGetResponse
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraGetResponse
Likelihood to Recommend
10.0
(1 ratings)
9.0
(24 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(2 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
AdestraGetResponse
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
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Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
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Likelihood to Renew
Upland Software
No answers on this topic
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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GetResponse
No answers on this topic
Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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ScreenShots