If you want email responses then GetResponse!
March 23, 2020
If you want email responses then GetResponse!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with GetResponse
GetResponse is used by our marketing/SEO department. We use GetResponse for our own business as well as recommending it for clients. We really do not think that GetResponse gets the love it deserves. It can manage funnels, has great automation for email campaigns and it is priced well. It is a solid, feature-rich email marketing platform and it is well worth a look if you considering a new email marketing platform.
Pros
- The visual campaign builder is excellent in GetResponse. It makes building out even very complex campaigns quite easy. We believe it is one of the best on the market. It has everything that you would expect to see in a high level email platform. This is the core of GetResponse and it does it quite well.
- The Funnel Builder, which is a feature released last year, is also an excellent tool. You can create a good customer journey with the GetResponse funnel builder. It's great for lead magnets, list building, etc. but it also has enough features that can be used to lead a customer all the way to the checkout.
- The updated email builder is also great. This was an area that needed some attention and it got it. The revised builder allows for content-rich emails that are up to today's best practices.
Cons
- One area that we have found that could be more robust is the API. We had a situation where we were using Easy Digital Downloads and had moved from a different platform to GetResponse. We ended up having to hack the API a bit to get the functions we needed. It was not a major issue but it could have been avoided with a more robust API.
- The other area where GetResponse could be stronger is in the products that it integrates with. They have been working to grow the list but we feel there is still some work needed in this area. Beyond these two areas, we have no complaints.
- I can honestly say there has been no negative impact at all.
- Depending on what we are measuring the ROI varies. Obviously the ROI for direct email campaigns, if done properly, is right where it should be.
- With GetResponse we see ROI in other areas as well. One is in the cost savings of having so many features in one platform. This allows us to do our jobs with fewer tools which equates to lower expenses as well as a higher level of efficiency.
- Lastly, we can say that the clients that we have suggested GetResponse to have all been quite happy. Happy clients have a higher LTV to be sure and that is a metric we watch closely.
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products.
Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
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