What users are saying about
10 Ratings
69 Ratings
10 Ratings
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Score 8 out of 100
69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • Adestra ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

10.0

Adestra

100%
9.1

Robly

91%
Adestra ranks higher in 8/9 features

WYSIWYG email editor

10.0
100%
1 Rating
9.0
90%
33 Ratings

Dynamic content

10.0
100%
1 Rating
9.2
92%
29 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
N/A
0 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

10.0
100%
1 Rating
9.2
92%
22 Ratings

Email deliverability reporting

10.0
100%
2 Ratings
9.6
96%
75 Ratings

List management

10.0
100%
1 Rating
9.0
90%
41 Ratings

Triggered drip sequences

10.0
100%
1 Rating
9.2
92%
20 Ratings

Mobile optimization

N/A
0 Ratings
8.2
82%
35 Ratings

Reporting & Analytics

10.0

Adestra

100%
9.4

Robly

94%
Adestra ranks higher in 2/2 features

Dashboards

10.0
100%
1 Rating
N/A
0 Ratings

Standard reports

10.0
100%
1 Rating
9.4
94%
40 Ratings

Attribute Ratings

  • Adestra is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

10.0

Adestra

100%
1 Rating
9.2

Robly

92%
41 Ratings

Likelihood to Renew

Adestra

N/A
0 Ratings
8.2

Robly

82%
1 Rating

Usability

9.0

Adestra

90%
1 Rating
7.3

Robly

73%
1 Rating

Support Rating

10.0

Adestra

100%
2 Ratings
7.3

Robly

73%
2 Ratings

Implementation Rating

Adestra

N/A
0 Ratings
7.3

Robly

73%
2 Ratings

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks | TrustRadius Reviewer

Robly

I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
Anonymous | TrustRadius Reviewer

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks | TrustRadius Reviewer

Robly

  • Robly constantly updates the status information of each email that is sent from its platform, which helps to ensure that there are no problems reviewing the number of people among the targets that could be interested in our service or product, and become customers, when it is necessary to identify them from those who are not, and that otherwise would cause high error margins in the reports.
  • The software has a visual power that is very easy to extend through third-party platforms, allowing us to create content in services such as Photoshop, which we can then include in mailings, although it is also feasible to import the content in the traditional way, through image formats. Among these, the best one to work with is PNG, which allows us to remove the background content so that the important section of the image fits better with the format of the e-mails.
  • Robly works with services based on the optimization of group projects, whose integration serves to send emails to all participants equally, and that these are kept constantly notified about updates to the work, and can be coupled well in advance to these updates, so that no confusion arises at the time of unifying the work sent and points within the same should not be exposed.
  • In reality, Robly's technical support is something we have never had the opportunity to interact with, as the platform is not so buggy that we would need to contact them for advice. In any case, they are likely to show promising results considering the quality of the service.
  • It has been very easy to get familiar with the functions Robly has to work with advanced email address database configurations without losing track of the progress of each campaign, and this is thanks to the well-optimized structure of the platform.
Javier Harris | TrustRadius Reviewer

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks | TrustRadius Reviewer

Robly

  • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
  • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
Maria Wong | TrustRadius Reviewer

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Adestra Editions & Modules

Additional Pricing Details

Robly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$19 per month

Robly Editions & Modules

Edition
Robly$191
  1. per month
Additional Pricing Details

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

Robly

Robly 8.2
Based on 1 answer
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Hannibal Pharaon | TrustRadius Reviewer

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks | TrustRadius Reviewer

Robly

Robly 7.3
Based on 1 answer
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Hannibal Pharaon | TrustRadius Reviewer

Support Rating

Adestra

Adestra 10.0
Based on 2 answers
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks | TrustRadius Reviewer

Robly

Robly 7.3
Based on 2 answers
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
Hannibal Pharaon | TrustRadius Reviewer

Implementation Rating

Adestra

No score
No answers yet
No answers on this topic

Robly

Robly 7.3
Based on 2 answers
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
Hannibal Pharaon | TrustRadius Reviewer

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks | TrustRadius Reviewer

Robly

Robly has much of the same functionality as Constant Contact. I find Robly's interface to be more intuitive. Robly allows us to upload as many images and documents as we want, without charging us extra. Robly's subscription price is lower than Constant Contact. Their newsletter archiving is also more robust. With Constant Contact, I felt "nickled and dimed." Not only is Robly's base price lower, it's the price! You can upgrade to unlock more sophisticated features.
Melanie Smith | TrustRadius Reviewer

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks | TrustRadius Reviewer

Robly

  • There has been an increase in revenue in the last month, which is reflected in our ROI of 300%.
  • Results are shown quickly, although this depends directly on the investment made in the platform (the $15 price is only for the base plan).
Jason Kerley | TrustRadius Reviewer

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