What users are saying about
8 Ratings
46 Ratings
8 Ratings
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Score 6.5 out of 101
46 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Robly

The service that Robly provides is useful in many different business types. Personally I think it is most effective when used for the following:- Non-Profit organizations / fundraising- Retail
Sterling Simon profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Robly
7.6
WYSIWYG email editor
Adestra
10.0
Robly
7.6
Dynamic content
Adestra
10.0
Robly
7.4
Ability to test dynamic content
Adestra
10.0
Robly
Landing pages
Adestra
10.0
Robly
A/B testing
Adestra
10.0
Robly
6.7
Email deliverability
Adestra
10.0
Robly
8.0
List management
Adestra
10.0
Robly
7.9
Triggered drip sequences
Adestra
10.0
Robly
8.1
Mobile optimization
Adestra
Robly
7.5

Reporting & Analytics

Adestra
10.0
Robly
7.8
Dashboards
Adestra
10.0
Robly
Standard reports
Adestra
10.0
Robly
7.8

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

Robly

  • Ease of use
  • Pre-designed templates
  • Monthly cost
Sterling Simon profile photo

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

Robly

  • I would like to see personalization of outgoing emails.
  • I would like to see them interface better with Wix.
Kate Solisti profile photo

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

Robly

Robly 8.2
Based on 1 answer
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Hannibal Pharaon profile photo

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

Robly

Robly 7.3
Based on 1 answer
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Hannibal Pharaon profile photo

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

Robly

Robly 7.3
Based on 1 answer
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
Hannibal Pharaon profile photo

Implementation

Adestra

No score
No answers yet
No answers on this topic

Robly

Robly 7.3
Based on 1 answer
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
Hannibal Pharaon profile photo

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

Robly

Robly is less expensive and more user friendly than Constant Contact. We selected Robly because of the reduced price and features. Constant Contact fit well with our needs, but when another organization recommended Robly to us and we tried it, we decided to stick with it. We believe we made the right decision.
Stephanie Haas profile photo

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

Robly

  • Positive in selling tickets
  • Positive in promoting other arts activities
Donna Hardcastle profile photo

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Robly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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