What users are saying about

Adestra

7 Ratings

Robly

Top Rated
46 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Robly

Top Rated
46 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Robly

The service that Robly provides is useful in many different business types. Personally I think it is most effective when used for the following:- Non-Profit organizations / fundraising- Retail
Sterling Simon profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Robly
7.7
WYSIWYG email editor
Adestra
10.0
Robly
7.5
Dynamic content
Adestra
10.0
Robly
7.4
Ability to test dynamic content
Adestra
10.0
Robly
Landing pages
Adestra
10.0
Robly
A/B testing
Adestra
10.0
Robly
7.2
Email deliverability
Adestra
10.0
Robly
8.3
List management
Adestra
10.0
Robly
8.0
Triggered drip sequences
Adestra
10.0
Robly
8.0
Mobile optimization
Adestra
Robly
7.5

Reporting & Analytics

Adestra
10.0
Robly
8.0
Dashboards
Adestra
10.0
Robly
Standard reports
Adestra
10.0
Robly
8.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Ease of use: Robly handles in much the same way that Microsoft Office does, which makes it very easy to use with very little training. The editing tools are clear and well laid out, and the process of creating a mass email is laid out in a step-by-step fashion which helps ensure that no steps are missed.
  • Great customer service: We switched to Robly because of, among other things, their great customer service. Questions are answered promptly, and there are excellent online support services including instructional videos, knowledge based posts, online chat, and email. It is always easy to interact with Robly, whether to resolve a glitch with payment, or to learn how to use a function of the platform.
  • Competitive pricing. We are a small nonprofit, so cost is an important factor for us. Robly offers a special rate for nonprofits, which allows us to get great service for a very reasonable rate.
Maria Wong profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • More fonts!
  • Module interface - Slightly challenging to modify templates.
Stephanie Haas profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Robly8.2
Based on 1 answer
Because we like the price and value. The annual subscription model allows us to maximize usage without worrying too much about cost, being a small mom and pop outfit.
Hannibal Pharaon profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
Robly7.3
Based on 1 answer
We feel that allowing the USER to interact with templates more readily is NOT there. The social media APPS could be simplified and marketed better to allow users to discover ROBLY through our Facebook page or TWITTER account in order to subscribe.
Hannibal Pharaon profile photo

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Robly7.3
Based on 1 answer
We sometimes got through to a message taking service but they were not able to resolve our issue with a one-call solution necessarily always.
Hannibal Pharaon profile photo

Implementation

No score
No answers yet
No answers on this topic
Robly7.3
Based on 1 answer
We should have been granted a MOBILE RESPONSIVE email template from the get-go. We were never offered any alternatives.
Hannibal Pharaon profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
We like Robly. We love the logo too. Send us freebies. We would like to have more use of CRM on Robly. We would like to use Robly as a CRM and integrate it with our email lists on Facebook and Zoho (which we use). We need to get people more inclined to interact back with us in our physical location. We have a cafe onsite called GainVille Cafe. We would like to use Robly (much like SpotOn and Belly) for customers to input their details potentially or leave us Yelp or Google reviews.
Hannibal Pharaon profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Too early to tell
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Robly

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details