Easy email with Robly
January 06, 2017

Easy email with Robly

Maria Wong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Robly

Robly is primarily used for marketing purposes, although access is available to staff across the organization. We also use Robly to communicate with our board of directors. We currently use Robly several times a month for mass e-mailings to our subscribers in the following categories: monthly newsletters, concert updates, program updates, and program announcements. Robly allows us to target segments of our subscribers, as well as providing marketing tools and information.
  • Ease of use: Robly handles in much the same way that Microsoft Office does, which makes it very easy to use with very little training. The editing tools are clear and well laid out, and the process of creating a mass email is laid out in a step-by-step fashion which helps ensure that no steps are missed.
  • Great customer service: We switched to Robly because of, among other things, their great customer service. Questions are answered promptly, and there are excellent online support services including instructional videos, knowledge based posts, online chat, and email. It is always easy to interact with Robly, whether to resolve a glitch with payment, or to learn how to use a function of the platform.
  • Competitive pricing. We are a small nonprofit, so cost is an important factor for us. Robly offers a special rate for nonprofits, which allows us to get great service for a very reasonable rate.
  • I don't have many cons for Robly. One thing that would be helpful is concerning adding a set of emails to the contact list. It would be nice to receive a list of emails that are not added and a reason why (e.g., duplicate, etc.).
  • I have noticed that when I am editing an email campaign, at times it will unexpectedly stop showing me the text editing menu bar, and there doesn't seem to be a way to call it back up. This can be resolved by saving and exiting the campaign and then reopening, but it breaks into my work flow and is an inconvenience. I have not been able to find a pattern for the occurrence of the glitch.
  • Robly has enabled us to become more efficient in communicating with our audience. Because of the small size of our organization, we have a limited number of hours to dedicate to crafting communication with our audience. The ease of use of Robly means that we can spend less time on the mechanics of creating mass emails and more time on the quality of the communication itself.
  • Since we started using Robly, our Opt-outs, Spam and Bounce rates (which were already quite low) have dwindled to practically nothing. Over our last 10 campaigns, we had 6 emails bounce, 1 marked as spam, and 18 opt-outs out of over 30K emails delivered.
Although the user of Constant Contact can generate content without using HTML, it is often difficult to get the desired appearance without reverting to HTML to fine tune, and even with that ability, it was often difficult to obtain the desired appearance. Robly, by comparison, has many useful design features available at the click of a button. The ability with Robly to create an email as a series of modules (for instance, stacking a single text column on top of a double column on top of another single column, etc) vastly increases the flexibility and ease of design.

In addition, Robly's customer service vastly outperforms that of Constant Contact, with responses ranging from a few hours to the next day, compared to Constant Contact, in which there were times when I didn't receive any response at all to an inquiry or was just directed to online resources where I had already been unable to find an answer to my question.

Finally, Robly has been cost savings compared to our plan on Constant Contact. This is a significant item for a small nonprofit.
Robly is well suited to nonprofit organizations looking to send mass emails. It is very useful for environments such as small nonprofits, where users may not be particularly savvy tech users, as well as for those who aren't particularly knowledgeable about media marketing because Robly provides a lot of support. Because the editing platform is so similar to Microsoft Word, most users will be able to do basic editing without needing training.

Robly Feature Ratings

WYSIWYG email editor
Dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports