What users are saying about

Adestra

7 Ratings

Zoho Campaigns

38 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Zoho Campaigns

38 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Zoho Campaigns

Buy for the CRM tool, NOT the campaigns tool. Even the sync between the two sucks.
Jason Ensign profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Zoho Campaigns
6.6
WYSIWYG email editor
Adestra
10.0
Zoho Campaigns
6.0
Dynamic content
Adestra
10.0
Zoho Campaigns
6.7
Ability to test dynamic content
Adestra
10.0
Zoho Campaigns
5.1
Landing pages
Adestra
10.0
Zoho Campaigns
8.5
A/B testing
Adestra
10.0
Zoho Campaigns
7.0
Email deliverability
Adestra
10.0
Zoho Campaigns
6.7
List management
Adestra
10.0
Zoho Campaigns
7.0
Triggered drip sequences
Adestra
10.0
Zoho Campaigns
5.9
Mobile optimization
Adestra
Zoho Campaigns
6.3

Reporting & Analytics

Adestra
10.0
Zoho Campaigns
7.6
Dashboards
Adestra
10.0
Zoho Campaigns
7.2
Standard reports
Adestra
10.0
Zoho Campaigns
7.0
Custom reports
Adestra
Zoho Campaigns
8.7

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
MailChimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic feature, makes it very easy for us to send a consistently branded email template across our lists.
Jon Porreca profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Jon Porreca profile photo

Screenshots

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Zoho Campaigns

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details