Zoho Campaigns - Email marketing tool to reach your audience
June 06, 2021
Zoho Campaigns - Email marketing tool to reach your audience
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Zoho Campaigns
To set up email campaigns, trigger workflows, build automation and meet the criteria for any other email marketing needs.
It is used by a department i.e. Marketing department,
The business problem it addresses are as follows:-
It is used by a department i.e. Marketing department,
The business problem it addresses are as follows:-
- Dynamic Email
- Building personalization
- Drip Campaigns
- A/B Testing of emails
- Scheduled Batch/Trigger Campaigns
Pros
- Email Automation - Easy to build & Use.
- Easy integration with ZOHO CRM.
- Building Drip Email Cadences.
- Send - time optimization.
Cons
- Not able to build complex nurture campaigns.
- Might not be best choice for B2B businesses.
- Detailed analytics for data driven decisions.
- Reduced Time & Cost for Email Sends.
- Clean up Database with help of list management & other KPIs.
- Content deployable has increased.
- Keap (formerly Infusionsoft)
- WYSIWYG Editor
- Real-time analytics
- campaign management & optimization
- Building personalizations
- Subscriber management
Do you think Zoho Campaigns delivers good value for the price?
Yes
Are you happy with Zoho Campaigns's feature set?
Yes
Did Zoho Campaigns live up to sales and marketing promises?
Yes
Did implementation of Zoho Campaigns go as expected?
I wasn't involved with the implementation phase
Would you buy Zoho Campaigns again?
Yes
Comments
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