Powerful email sending, list management and reporting
May 17, 2021

Powerful email sending, list management and reporting

Alyssa Storm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Zoho Campaigns

We use Zoho Campaigns to manage lists and send out email marketing campaigns for an online news source. Email campaigns include requests for op-eds/essays and monthly news digests. After having trouble sending emails to large lists with other email marketing providers, we turned to Zoho Campaigns and have been impressed. Other platforms have penalized us and restricted email sending if we hit a certain amount of bounces/spam traps/etc. This has not been the case with Zoho Campaigns, which has been a lifesaver.
  • Email marketing
  • List management
  • Reporting
  • Email builder could be more robust
  • Subscription form setup is a bit complicated
  • UI is a bit dated
  • Ability to send emails to huge lists without fear of being blocked by the platform
  • Advanced reporting gives much deeper insight into leads than other platforms
  • Very cheap if you’re already using Zoho One
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.

Do you think Zoho Campaigns delivers good value for the price?

Yes

Are you happy with Zoho Campaigns's feature set?

Yes

Did Zoho Campaigns live up to sales and marketing promises?

Yes

Did implementation of Zoho Campaigns go as expected?

Yes

Would you buy Zoho Campaigns again?

Yes

Zoho Campaigns is great for those who already have experience with marketing automation platforms. The user interface is a bit dated, and it’s definitely not as easy to use as Mailchimp, Hubspot, SharpSpring, etc. The email builder is also not very advanced, and we’ve had the most success using uploaded HTML. However, once you learn the system, Zoho Campaigns can offer a wealth of benefits, including advanced reporting and very few restrictions on email
sending.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated