One of the best partners in digital marketing.
December 13, 2018

One of the best partners in digital marketing.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Campaigns

My sales and marketing department use this software. Being a real estate company it is very much necessary to communicate with our clients frequently about real estate news and offers. So we use this software to maintain that communication. Our marketing team use this software for sending newsletters to our clients on weekly basis. For real estate projects promotions we use this software.
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
  • Its campaign tracking tool is not very comprehensive. Sometimes I find difficult to trace the status of some of my subscribers.
  • Limitation of pre-loaded templates.
  • It doesn't allow users to create their own templates. Users have to use pre-loaded templates only. They can edit those templates as per their requirements.
  • Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool.
  • Its newsletters help us to retain our customer base by providing them regular news on real estate trends.
  • It has a great impact on creating brand image of our social media platforms.
Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of responses I received through this tool, helped us to grow fast. so I preferred it for our important campaigns.
It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.

Zoho Campaigns Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Standard reports
Custom reports